Seeing a market hole and shopper demand for an egg-alternative that’s scrumptious, high-protein, minimally processed, and conveniently ready-made, Hodo introduces the breakthrough Vegan All-Day Egg Scramble. In honor of Earth Day, Hodo’s newest innovation is produced from crops, with complete elements and artisan strategies for true egg-y taste, texture, and best-in-class nutrient density. Hodo’s plant-based egg not solely tastes like scrambled eggs, it has as a lot protein as a rooster egg, zero ldl cholesterol, 30% extra protein than the most important egg-alt participant out there, and can also be excessive in fiber, calcium, and iron.
Hodo is a longtime, key participant in constructing a extra sustainable meals system. For practically twenty years, Hodo has changed roughly 3,000 tons of animal proteins every year. The first ingredient of the All-Day Egg Scramble is essentially the most prolific legume on the planet – soybeans – and Hodo makes use of solely North American grown, natural, and non-GMO soybeans. True to Hodo’s mission, the All-Day Egg Scramble helps to handle the environmental impacts of our meals system and local weather change, whereas assembly the excessive expectations of customers who simply need to eat tasty meals that’s wholesome and humane.
Hodo’s plant-protein is prepared for breakfast and past. As a handy, ready-to-eat, no-cook substitute for animal eggs, the All-Day Egg Scramble makes scrumptious consolation meals proper out of the bundle. It’s fluffy, smooth, and sunny, with a real egg-y taste. High your toast, bundle up in a burrito, or stir fry with rice. It mimics the flavour of eggs splendidly straight from the microwave. Simply warmth and eat, proper out of the clean-label bundle.
“The All-Day Egg Scramble is a twist on a Hodo bestseller from our early days at farmers’ markets, reflecting the healthful craveability and comfort of this plant-protein egg different,” says Hodo Founder and CEO Minh Tsai. “Hodo’s Egg Scramble tastes like eggs and is made of unpolluted, complete plant-based elements: true to Hodo’s farmers’ market roots in deliciousness, well being, and comfort.”
Plant-based eggs had been the fastest-growing plant-based class in 2021, with 42% greenback gross sales development, whereas standard egg gross sales declined by 4%. Up to now three years, plant-based egg greenback gross sales have grown greater than 1,000%, in response to the Plant Primarily based Meals Affiliation.
Hodo’s new All-Day Egg Scramble will launch at 1,500 shops nationwide, together with Entire Meals Market and Pure Grocers, with extra grocery chains bringing it on within the coming months. The All-Day Egg Scramble may even be out there for foodservice.
