Is the Cookie Monster going vegan? Briefly, sure! Partake Meals – the Jay-Z-backed vegan cookie model – is collaborating with Sesame Road to debut two new cookie mixes. With the assistance of the Cookie Monster, Abby Cadabby, and Elmo, Partake’s new cookie mixes will likely be obtainable nationwide, that includes the corporate’s two hottest flavors: Birthday Cake and Chocolate Chip.
Based in 2016 by ex-Coca-Cola government Denise Woodward, Partake launched with the core mission to create an allergen-free, consumer-friendly cookie recipe. Impressed by her daughter, Vivienne, who has been recognized with a number of meals allergy symptoms, Woodward developed a mouthwatering cookie recipe with out dairy, gluten, or GMOs.
The collaboration additionally goals to speak the significance of inclusivity – persistently mentioned throughout Sesame Road’s 53-year run and a message from the Black woman-owned vegan model. Each Partake and Sesame Road intention to convey consideration to meals insecurity and the way plant-based meals can supply a transparent answer to a greater, extra accessible meals system.
“Partake Meals is a champion of meals inclusivity, a fighter for meals insecurity, and a supporter of Black and feminine entrepreneurship—all of which we admire and have a good time,” Senior Vice President of International Product Licensing at Sesame Workshop Gabriela Arenas mentioned in an announcement. “We’re proud to collaborate with them on this newest Sesame Road providing–bringing households collectively by means of the enjoyment of baking and heat treats.”
Since 2016, Woodward’s plant-based cookie model has attracted mainstream consideration from vegan and non-vegan shoppers nationwide. Her consumer-friendly cookie merchandise assist gas a quickly rising vegan confection market. For the primary six months, Woodward bought her allergen-friendly cookies from her automotive. Now, her meals firm helps propel the vegan confectionery market ahead, an trade predicted to surpass $1.9 billion by 2027.
Partake’s merchandise and services declare to be free from the highest 9 allergens together with peanuts, tree nuts, eggs, wheat, milk, soy, fish, sesame, and shellfish. Because the demand for allergy-friendly meals rises (with roughly 5.6 million youngsters having a recorded meals allergy), Partake’s merchandise proceed to turn into extra in style. At present, 8,000 retailers carry Partake merchandise nationwide.
“When my daughter Vivi was recognized with meals allergy symptoms, I began Partake so she would have scrumptious, better-for-you snacks to share that she and her associates with out meals allergy symptoms would take pleasure in,” Woodward mentioned in an announcement. “Once I consider manufacturers who share this sturdy dedication to inclusivity, Sesame Road is on the prime of that record. I’m honored to create these limited-edition Cookie Baking Mixes in partnership with a model that has taught generations the significance of friendship, kindness, and sharing.”
Jay-Z and Rihanna Love Partake
Earlier than the Sesame Road stars joined Partake, Jay-Z and Rihanna each invested within the noteworthy allergen-free cookies. Final yr, Partake closed its Collection A funding spherical with over $4.8 million, that includes investments from Jay-Z’s Marcy Enterprise Companions and Rihanna. Different buyers included Seahawks linebacker Bobby Wagner, Black Star Fund, and Black Capital’s Kevin Johnson.
With the funding, Partake has managed to develop each its product portfolio and its distribution vary. The limited-edition Sesame Road baking mixes will be part of the in depth cookie choice, together with crunchy and soft-baked cookies in flavors comparable to Cookie Butter, Double Chocolate, and Ginger Snap. Partake has additionally developed pizza dough combine, waffle and pancake mixes, blondie combine, and baking kits for brownies. All merchandise function allergen-free and vegan substances. The Sesame Road line will likely be obtainable on Partake’s web site for $7.99 per two packing containers.