PANGAIA, the supplies science firm recognized for its ultra-trendy line of sweatsuits and hoodies, publicizes the creation of a brand new way of life division, PANGAIA Well being, that may promote practical meals powered by biotech.
Its first product class, PANGAIA Superfoods, has launched the Tremendous Tremendous Bar – a plant-based, nutrient-dense bar that’s high-fiber and gluten-free. Accessible on-line beginning March 24, the product sells for $35 for seven bars, with extra merchandise being added all through 2022.
In accordance with PANGAIA, regardless of making cutting-edge attire beloved by celebrities, the model by no means wished to cease at clothes.
“We’re taking a look at it holistically,” Ira Laufer, the brand new CEO of PANGAIA Well being, informed Forbes. “Within the product itself, we convey a breakthrough innovation to the market. We have now recognized the meals trade as a giant alternative with the pandemic and what’s taking place with plant-based meals.”
An Earth-positive mission
Developed by a collective of scientists, farmers, nutritionists and culinary leaders, the Tremendous Tremendous Bar combines nature’s greatest elements with science to supply a wholesome and scrumptious carbon-neutral bar.
The model’s first taste, Prickly Pear + Goji Berry, is made with candy prickly pear, goji berries, sprouted crimson quinoa and coconut. For sweetener, the bars make the most of Incredo® sugar, an revolutionary expertise that will increase the focus of cane sugar on style receptors, permitting formulations with 50% much less sugar that don’t sacrifice sweetness or style.
As a part of its environmental impression mission, PANGAIA Superfoods contributes to a few pillars:
- Carbon Impartial: Tremendous Tremendous Bars are licensed carbon impartial by means of investments in photo voltaic, wind and biomass vitality.
- Supporting 1 Trillion Bees: PANGAIA will plant ten sq. toes of flowers per field and assist the “Bee the Change” fund.
- Minimal Packaging: The product field is recyclable, whereas the bar wrapper naturally decomposes in dwelling or industrial compost.
“PANGAIA is thrilled to develop into the class of superfoods, and proceed its mission of constructing a wholesome planet,” feedback Laufer. “As PANGAIA launches into this new class, we’re centered on eliminating most of the most damaging elements of the meals trade to assist our group harness the abundance of nature and convert it into tangible and efficient wellness options.”
