Los Angeles-based snack model PeaTos is ditching animal merchandise to transition to a completely plant-based product line in response to shopper demand and to disrupt the $29 billion greenback salty snack business. Previous to its transition, PeaTos was recognized for its Fiery Scorching Crunchy Curls—the model’s solely plant-based merchandise which customers have in comparison with Frito-Lay’s Flamin’ Scorching Cheetos.
As a part of its transition, PeaTos will launch one new product alongside two reformulated iterations of its authentic, fan-favorite snacks. The model’s new Crunchy Pizza Rings be a part of the newly dairy-free and vegan Basic Onion Rings on grocery retailer cabinets this month. PeaTos’ Basic Cheese Curls, initially made with dairy cheddar cheese, are additionally getting a plant-based reformulation, formally making it the primary vegan yellow cheese snack curl available on the market.
The newly vegan snacks will likely be out there at greater than 4,700 retailers together with Sprouts, Vons, and Kroger areas nationwide, and on-line through PeaTos, Sam’s Membership, and Amazon later this month.
PeaTos vegan snacks tackle Frito-Lay
Armed with its Fiery Scorching Crunchy Curls, Basic Onion Rings, Crunchy Pizza Rings, and Basic Cheese Curls, PeaTos goals to tackle an business titan: Frito-Lay, makers of common snack manufacturers Lay’s, Doritos, Cheetos, Fritos, and extra. Already, PeaTos’ mission to problem Frito-Lay’s maintain over the snacking business appears to be working, as followers of the Fiery Scorching Crunchy Curls have affectionately dubbed the snack “vegan Scorching Cheetos.”
“Flamin’ Scorching Cheetos are one of the profitable manufacturers within the historical past of snacking,” PeaTos Founder and CEO Nick Desai advised VegNews. “When vegans found our PeaTos Fiery Scorching Crunchy Curls had all of the style and sensory expertise of Scorching Cheetos with out dairy or synthetic [ingredients], they went nuts. We had such a powerful and passionate response from the vegan neighborhood—they begged us to make our different objects vegan.”
To additional problem Frito-Lay’s snack monopoly—and to offer customers with more healthy snacks—PeaTos plans to launch extra Frito-Lay analogs within the close to future. “There’s a staggering distinction between Frito-Lay’s manufacturers and the remainder of the market,” Desai stated. “Our dream is to mount a real problem to that monopoly and to develop a line of merchandise that may grow to be lasting family names however nonetheless ship on the promise of higher substances and extra diet.”
“We didn’t got down to create wholesome snacks, we got down to create higher junk meals. Cheetos have been invented within the Forties and haven’t modified a lot since then.”
—Nick Desai, PeaTos Founder and CEO
More healthy junk meals
The newly vegan firm goals to retain the “junk meals style” of salty snacks whereas providing “better-for-you diet,” and is doing so by swapping out corn for nutrient-dense peas and excluding synthetic substances and components from their formulations. When in comparison with customary snack choices available on the market immediately, PeaTos’ snacks supply twice the protein and thrice the fiber in addition to much less sodium, fats, and energy per serving. With proprietary know-how that replicates the style of dairy utilizing plant-based substances, PeaTos is properly on its option to dent the Frito-Lay monopoly.
“We didn’t got down to create wholesome snacks, we got down to create higher junk meals,” Desai stated. “Cheetos have been invented within the Forties and haven’t modified a lot since then. Know-how has been via a revolution. Does anybody use telephones first created within the Forties? Automobiles? We needed to make use of immediately’s know-how to recreate America’s favourite snacks with immediately’s mothers and immediately’s youngsters in thoughts.”
And it’s not simply what’s within the bag that’s getting a makeover. The vegan snack model additionally revealed its new mascot: DJ_P, a “sassy” feminine DJ who will seem on PeaTos product packaging and tackle Frito-Lay’s Chester Cheetah when PeaTos’ vegan snacks hit shops late March.
For extra about vegan snacks, learn:
The Best Vegan Snacks at Trader Joe’s
25 Accidentally Vegan Snacks
The 11 Best Sustainable Vegan Snacks