For supermodel Winnie Harlow, sustaining clear, wholesome pores and skin is important because the cameras observe her on and off set. And contemplating her vitiligo, defending Harlow’s pores and skin from the solar is very essential. Nonetheless, drying pores and skin situation or not, ensuring you spend money on good sun care products is important to everybody, which is why we’re very excited to unveil Harlow’s brainchild that’s been within the works for greater than two years, CAY SKIN.
Touring the world for photoshoots is Harlow’s life-style, and though it may be partly glamorous, there’s additionally many not so glamorous moments that don’t make it to Instagram. The truth is, the founding story of CAY SKIN is a major instance of unseen circumstances that fashions push via, nonetheless, Harlow turned a photoshoot tragedy into treasure.
“It began in 2018, I used to be on set for a shoot on the seashore for 2 days from solar as much as solar down within the Bahamas,” Harlow tells ESSENCE. “I’m Jamaican, however Jamaica has nothing on Bahama solar – it’s scorching. By the tip of the second day, I used to be so scorched as a result of on set no one actually wished me to reapply sunscreen as a result of it didn’t look good. There have been blue casts, silver casts, and purple casts that simply left a nasty tone on my pores and skin, and so I used to be left with horrible sunburn that medical doctors needed to deal with.”
She continued, “I used to be dissatisfied in myself for not making use of sunscreen, but in addition dissatisfied that there was nothing on the market that gave me the look that I wished and the safety that I wished, so I made a decision to take it into my very own palms and create CAY.”
Impressed by Harlow’s Caribbean heritage and her vitiligo, CAY SKIN is a light-weight, breathable pores and skin, solar and physique care model that makes use of mild, island-based components to guard all pores and skin tones and kinds. “CAY is known as after cay as within the Caribbean, like little islands,” Harlow defined. “I simply wished the primary model that I created to symbolize me and be one thing that I might be actually pleased with. Not solely is the title consultant of the place I’m from, but in addition I’ve components in right here which are consultant like sea moss and hydrating nectar.”
The model’s launch contains 4 merchandise, a spread of sunscreens and skincare products which are designed for everybody below the solar, and expertly formulated to maintain all pores and skin tones and kinds protected, glowing and with none white solid. CAY SKIN is creating a brand new commonplace of day by day suncare with a spread of light-weight, vegan formulation which are comfy to put on. “I wished to ensure it was good to make use of for individuals who have delicate pores and skin, who’ve vitiligo, who’re mild, darkish, any coloration below the solar,” mentioned Harlow. “I wished it to be helpful for everybody as a result of everybody wants solar care and safety from the solar.”
Other than components, the Jamaican-Canadian supermodel ensured she thought-about all folks in additional methods than one when creating CAY SKIN – even all the way down to the enchantment. She touched on the choice to lean away from making the model’s aesthetic tremendous girly, and choosing impartial tones as an alternative. “I wished to ensure everybody felt comfy placing this on their counter tops and ensuring they have been making themselves a precedence by defending their pores and skin,” she mentioned.
Along with guarding the pores and skin from the solar, Harlow ensures that every product will nourish the pores and skin concurrently. Constructing the road with intention in each side has led CAY SKIN to go away no gaps unfilled. “I by no means wish to match right into a mildew,” Harlow says. “I prefer to discover a hole that must be crammed and fulfill that. So the identical approach I got here into the modeling business and noticed there was a scarcity of range and wished to be part of the motion of fixing that’s the identical approach I noticed this hole within the cosmetics business, the place there wasn’t one thing that I felt everybody might use, really feel protected with and really feel horny.”
CAY SKIN is obtainable for buy now at cayskin.com and might be solely accessible at Sephora beginning in April 2022. Uncover and store the total CAY SKIN launch forward.