Although it was first developed in 2017, DUG is presently solely obtainable in Sweden, China, and the U.Ok., the place it’s already gaining followers (by way of Food & Wine). A number of espresso outlets in England had already adopted the drink, at a time when the product was solely obtainable on-line. Nevertheless, the model just lately expanded its presence to promote its three varieties — Unique, Barista, and Unsweetened — in grocery store chains throughout the U.Ok., based on The Guardian.
A part of the drink’s enchantment is its purported sustainability. Potatoes develop readily across the world and require far much less assets than different frequent milk-substitute crops. DUG’s website notes that along with creating 75% much less carbon emissions than dairy milk, potatoes require solely half the land acreage that oats do to develop, and 56 instances much less water than almond timber for a similar-sized plot of land, making the product considerably extra environment friendly than its greatest rivals out there.