Knorr® launches Plizza – a planet-friendlier pizza from crust to toppings for World Eat for Good Day
ROTTERDAM, Netherlands, Feb. 17, 2022 /PRNewswire/ — Pizza, some of the fashionable meals across the globe, simply obtained a brand new twist that’s friendlier for the planet in celebration of World Eat for Good Day on 19 February. Knorr, the worldwide meals model recognized for bringing flavour to tables all around the world, is launching Plizza – a planet-friendlier pizza. The worldwide meals model has reinvented the traditional dish to be plant-based with substances which can be higher for folks and the planet – from crust to toppings. Roughly 5 billion pizzas are offered yearly around the globe, so by altering pizza to be planet-friendlier we are able to collectively have a major optimistic impression once we make swaps to substances which can be higher for the planet.
The Plizza can be obtainable without spending a dime on World Eat for Good Day in six cities across the globe – created recent and delivered sizzling through the native meals supply app. Taking part cities in america, Mexico, Indonesia, South-Africa, Thailand, and China will supply a restricted variety of Plizzas to be ordered and delivered on 19 February. For individuals who miss the Plizza supply alternative, the recipe and cook dinner alongside video can be obtainable at knorrplizza.com.
Knorr developed the Plizza to point out how straightforward it’s to make scrumptious swaps in on a regular basis meals that may lower meals’ damaging impression on the planet whereas rising its optimistic impression on well being. Presently, our meals system is a key contributor to local weather change2,3, species loss, water shortage, and soil loss and harm. 75% of the worldwide meals provide is made up of simply 12 plant and 5 animal species5 making the meals system fragile to the potential impacts of illnesses, pests, and local weather change. The excellent news is that ‘Meals is the strongest lever to maximise human and planetary well being on Earth’4. Consuming a greater diversity of plant-based meals helps safeguard the way forward for meals whereas offering extra vitamins and decreasing the usage of the planet’s sources. Launching Plizza is a part of Knorr’s dedication to get meals that’s good for folks and the planet on seven billion plates by 2025, globally.
The primary-ever Plizza, created by famend Knorr cooks, is plant-based and full of Future 50 Meals – meals which can be higher for folks and the planet1. The recipe itself turns into a Plizza with three easy swaps together with making the dough with wholegrain spelt flour, including a Knorr flavoured sauce made with sustainably sourced substances paired with soil-enriching, excessive fiber beans and changing the toppings with nutrient-packed veggies like fast-growing spinach and self-sowing watercress.
What makes the Plizza planet-friendlier?
- It’s plant-based. Greater than 30% of greenhouse gasoline emissions (essential contributor to local weather change) come from meals agriculture – of which greater than 60% comes from animals2,3. Lowering the variety of animal-based meals we eat lowers meals’s impression on local weather change.
- It has all kinds of substances. 75% of the worldwide meals provide is made up of simply 12 plant and 5 animal species5. That is inflicting a lack of species – making the meals system fragile to pests and local weather adjustments. The Plizza contains quite a lot of Knorr and WWF’s Future 50 Meals1 to assist construct a extra resilient meals system that may feed our rising inhabitants.
- Knorr merchandise include substances which can be grown with care. For Knorr it will be significant that our substances are grown with look after folks and the planet. 95% of Knorr greens and herbs are grown sustainably, globally and can develop 80% of key substances (greens, herbs, spices, grains) following Unilever Regenerative Agriculture Ideas by 2026. With specialists predicting there may be lower than 30 years of water left6 and 90% of soil (the place our meals is grown) can be degraded by 20507, there may be an pressing must develop meals in ways in which maintain and regenerate nature.
April Redmond, International Model Vice President, Knorr: “Meals is a scrumptious drive for good and we’re on a mission to get meals that is higher for us and the planet on everybody’s plates. With Knorr’s genuine flavour paired with the Future 50 meals we’re displaying the world simply how irresistible consuming for good could be. Collectively we’ll change the world by altering what’s on our plates.”
Dorothy Shaver, International Meals Sustainability Director, Unilever: “On World Eat for Good Day, we need to assist everybody perceive the impression our meals system has on our planet and our well being and supply a scrumptious technique to make a optimistic change. Knorr is on a mission to assist everybody eat a greater diversity of vegetation which can be grown in sustainable and regenerative methods for our well being and the well being of the planet. Via this marketing campaign, along with our merchandise, applications, and partnerships we’re inspiring everybody to Eat for Good.”
Be part of Knorr on World Eat for Good Day and alter the world by altering what’s in your pizza! Full particulars on the Knorr Plizza story, together with the supply app, recipe, and recipe video could be discovered at knorrplizza.com. #Knorr #Plizza #WorldEatForGoodDay #EatforGood
About Knorr International
Knorr’s ardour for higher cooking and consuming goes proper again to the model’s beginnings in 1838. Knorr is proud to be the eighth most chosen FMCG model on the earth (in keeping with Kantar World Panel) and Unilever’s largest meals model. Knorr merchandise are offered in additional than 90 international locations around the globe and the merchandise are chosen 3.1 billion occasions per 12 months, in 379 million properties yearly. The recipes on Knorr web sites and in applications encourage thousands and thousands of individuals every year to eat meals that’s higher for them and the planet. Knorr’s goal, globally, is to reinvent meals for humanity with the ambition to get meals that’s good for folks and the planet on 7 billion plates by 2025. The Future 50 Meals themselves are the unlock to meals that’s good for folks and the planet – key to ‘good meals’.
Knorr, along with WWF, launched Future 50 Meals on 19 February 2019, figuring out 50 meals that we should always eat extra of for our well being and the well being of our planet and is central to Knorr’s merchandise, programmes and partnerships. The Future 50 Meals Cookbook is obtainable without spending a dime obtain and is offered on Amazon UK.
For extra details about Knorr’s goal go to knorreatforgood.com and for extra about Knorr Future 50 Meals go to knorrfuture50foods.com.
About Unilever
Unilever is among the world’s main suppliers of Magnificence & Private Care, House Care, and Meals & Refreshment merchandise, with gross sales in over 190 international locations and merchandise utilized by 2.5 billion folks on daily basis. Unilever has 149,000 staff and generated gross sales of €50.7 billion in 2020. Over half of our footprint is in growing and rising markets. The corporate has round 400 manufacturers present in properties all around the world. – together with iconic international manufacturers like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and different manufacturers similar to Love Magnificence & Planet, Hourglass, Seventh Technology and The Vegetarian Butcher.
The Unilever Compass, our sustainable enterprise technique, is got down to assist us ship superior efficiency and drive sustainable and accountable progress, whereas:
- enhancing the well being of the planet;
- enhancing folks’s well being, confidence, and wellbeing; and
- contributing to a fairer and extra socially inclusive world.
For extra details about Unilever and our manufacturers, please go to www.unilever.com.
CONTACT:
Penelope Ramirez
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SOURCE Knorr
