When Petaluma co-founders Caroline Buck and Garrett Wymore observed a big market hole for environmentally aware dog food, they needed to guide the change. After years of cautious analysis and growth, the couple launched Petaluma in 2021 – a gently baked, nutritionally full and sustainable pet food model.
Accessible in Roasted Candy Potato and Peanut Butter flavors, Petaluma affords a veterinarian-formulated, plant-based different to standard kibble manufacturers, which generally require intensive use of land and contemporary water, and emit extreme quantities of greenhouse gases.
In keeping with the corporate, Petaluma’s merchandise use natural substances akin to chickpeas, candy potatoes and flax seeds sourced from small farms, and supply all of the important vitamins canines must thrive. To develop the product, the co-founders labored carefully with veterinarian nutritionist Dr. Blake Crawley to create a balanced components that required no animal substances or testing.
The model estimates a golden retriever fed Petaluma every year conserves about 2,600 kilos of C02 emissions, 30,000 gallons of contemporary water, and 1.9 acres of farmland. Petaluma’s merchandise might be bought on-line and retails for $34.95 per 5 LB bag and $89.95 per 18 LB bag.
First canine treats
The corporate additionally just lately expanded into pet treats with the launch of Candy Potato Jerky. A plant-based different to meat chews, the jerky affords a single-ingredient snack with out the preservatives, salt and sugar usually present in different chew snacks. The candy potato jerky can also be full of nutritional vitamins, minerals and dietary fiber that help more healthy canine digestion.
Petaluma is Local weather Impartial Licensed and presently pending B-Corp Certification. Each the corporate’s main pet food line and new treats are a part of an effort to assist animal lovers cut back their environmental affect.
“We created Petaluma to problem the pet meals business’s reliance on animal agriculture, which implies increasing the model past our gently baked pet food,” stated Garrett Wymore, CEO and co-founder of Petaluma. “The overwhelming majority of typical hen jerky is made out of poultry inhumanely raised on manufacturing unit farms, and our new treats supply an eco-friendly substitute made out of organically grown candy potatoes.”
