ABFI introduced a strategic acquisition to take management of Fytexia Group earlier this week. The life sciences firm focuses on the event of scientifically supported lively vitamins and can broaden ABFI’s portfolio and capabilities to serve the meals and dietary market.
Fytexia Group focuses on the analysis and scientific validation of bioactive compounds to ship practical elements for the advance of human well being and wellbeing, concentrating on non-communicable ailments. Fytexia Group is comprised of two companies, Fytexia, a worldwide skilled in polyphenols, and B Pure, the European chief for the extraction and refinement of brown propolis.
Headquartered in France, Fytexia has a ‘sturdy’ presence in Europe and its regional workplaces within the US and Asia go away it ‘ideally positioned’ to serve meals and diet clients globally.
Innovating in practical meals
The deal strengthens ABFI’s capabilities in science-based elements which might be linked to optimistic well being outcomes, ABFI’s chief government informed us.
“By means of the acquisition of Fytexia Group, ABFI extends its experience into scientifically supported lively vitamins for human well being, which is the core focus of the corporate,” Fabienne Saadane-Oaks mentioned.
The corporate sees explicit potential within the growth of elements that improve polyphenol consumption. Polyphenols are micronutrients that naturally happen in crops and embrace flavonoids, tannic acid, and ellagitannin. Whereas usually included in dietary dietary supplements, Saadane-Oaks defined that the corporate believes including polyphenols to on a regular basis meals formulations additionally presents an vital alternative. Combining Fytexia and ABFI’s respective areas of experience will enable the mixed firm to drive innovation on this space, he continued.
“Each ABFI and Fytexia are satisfied of the significance of polyphenol consumption within the prevention of the chance elements for non-communicable ailments and applicable consumption could be reached by dietary supplements but additionally the consumption of on a regular basis meals merchandise. Fytexia will leverage the technical data of the ABFI and ABF group of firms, to facilitate the formulation of polyphenols for his or her use into practical meals and drinks, and thus improve shopper entry to polyphenols,” we have been informed.
Matthieu Arguillère, CEO of Fytexia Group, agreed that ABFI is the ‘good associate’ as Fytexia accelerates its progress trajectory. “We share the identical values and are each satisfied that pure science primarily based dietary options are the way forward for the trade. At Fytexia Group, we imagine ABFI is the proper associate to speed up the event of our exercise globally in the absolute best circumstances, with the help of a bigger organisation. Due to this fact, we’ll speed up our medical analysis to help our present product line in addition to our future developments,” he mentioned.
Constructing worth in shopper manufacturers
Sharing particulars of elements and functions, Saadane-Oaks continued: “Oxxynea, a flagship ingredient of the Fytexia Group, is a complete meals focus of fruit and vegetable extracts offering polyphenols as supplied with day by day consumption of 5 servings of contemporary fruit and greens. This ingredient has been developed to fulfil the position of ‘micronutrient booster’ and rebalance the buyer consumption in polyphenols, as many of the western inhabitants doesn’t eat sufficient servings of fruit and greens each day to fulfil its metabolic wants. Utilizing Oxxynea in a practical meals formulation supplies added worth and permit meals producer to supply clients a product with extra performance.
DNF-10, one other ingredient provided by Fytexia Group, is a hydrolysate from Saccharomyces cerevisiae, a yeast already broadly utilized in baking and beer manufacturing. The extract provided by Fytexia is clinically confirmed to reinforce the sensation of satiety and because the ingredient is secure to temperature and number of pH, it may be simply included into practical meals manufacturing, we have been informed.
This strategy will help meals makers meet the evolving wants of their customers and differentiate their merchandise, the ABFI government informed us. “Shoppers are getting extra conscious and educated on the connection between their day by day weight-reduction plan and their well being. With the vast supply of meals merchandise, customers are searching for markers of differentiation that may information their selection.
“Fortification and performance are key, however different necessities, equivalent to naturality, security, and sustainability are vital standards a 2022 shopper is anticipating when shopping for a meals product. Fuelled by the scientific progress on understanding the important thing roles and drivers of the microbiome and metabolism, well being advantages equivalent to contribution to good digestive well being, immunity, or help of vitality ranges, have already been effectively accepted by customers and proceed to drive their shopping for choices. We additionally see an increasing number of curiosity in advantages associated to body-mind stability equivalent to cognitive help, stress prevention or mobility as in joint well being.”
Innovation leveraging scientifically validated elements that ship well being advantages ‘positively’ permits shopper going through meals makers to strengthen their model propositions ‘as quickly because the manufacturers commit to pick elements of high quality, supported by a powerful scientific background’, Saadane-Oaks continued.
“That is the assumption of ABFI and the motivation behind the acquisition of an organization such because the Fytexia Group, which is investing a big share of its turnover in growing stable proof for each the protection of its elements in addition to state-of-the-art medical research that show the efficacy of its polyphenols.”