Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvent shopper haircoloring expertise via user-design breakthroughs at residence and within the salon
LAS VEGAS, Jan. 3, 2022 /PRNewswire/ — Immediately, forward of CES 2022, the world’s premier shopper know-how convention, the L’Oréal Group unveiled its newest magnificence tech innovation to reinvent your complete haircoloration class: Colorsonic, a light-weight, handheld system that makes use of an modern, mess-free course of to combine haircolor and apply it evenly, delivering constant haircolor outcomes for shoppers at residence, and Coloright, an AI-connected haircolor system for salon stylists that makes use of Digital Attempt-on to undertaking desired shades, and an algorithm that results in an on-demand, custom-made haircolor with greater than 1,500 customized shades prospects.
L’Oréal has the longest haircoloration heritage within the trade because it invented the world’s first protected, artificial haircolor formulation greater than 100 years in the past – creating what’s now a $10 billion greenback trade. Immediately, a century later, the corporate as soon as once more reveals its haircoloration management by remodeling the trade with two breakthrough improvements powered by cutting-edge know-how alongside probably the most exact formulation.
“Our century-long, deep expertise and management in haircoloration has allowed our researchers, knowledge scientists and Tech engineers to fully revisit and reinvent the haircoloring expertise for each: at residence with Colorsonic, a novel user-designed re-usable system permitting a exact vibrant results of haircoloration, and for hair stylists with Coloright, probably the most personalised and superior expertise in hair salons to realize desired haircolor outcomes wherever on this planet. L’Oréal’s BeautyTech management permits us to push the boundaries of tech multiplied by science for breakthroughs in additional personalised, inclusive and sustainable magnificence experiences,” mentioned Barbara Lavernos, Deputy Chief Govt Officer, in Cost of Analysis, Innovation and Know-how.
When the COVID-19 pandemic brought about the non permanent closure of many salons, the at-home haircolor enterprise grew by 6%. Throughout this time, shoppers skilled the challenges of an at-home haircoloring course of that has remained nearly unchanged for many years, particularly the messiness of hair dye and the issue of making use of haircolor to hard-to-reach locations.
Developed in response to those shopper wants and refined over a five-year interval, Colorsonic makes use of a customized mixer mechanism to mix a exact quantity of developer and formulation to create a haircolor. The system then dispenses the precise dose of haircolor and applies it to the hair by way of an oscillating nozzle of bristles as they transfer in a zigzag sample to evenly distribute it on the hair. In 5 steps, the patron can:
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Choose a haircolor out of 40 shades on the Colorsonic web site. The ammonia-free haircolor equipment is conveniently shipped on to properties.
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Load colour cartridge into system for on-demand colour mixing. The colour and developer are stored separate till the system is turned on, a vital element to preserving the colour and maintaining it contemporary.
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Brush system from roots to ends for uniform colour utility. The oscillating nozzle—examined rigorously to forestall leaking, over saturation, and dripping—strikes 300 instances per minute to successfully cowl hair rapidly. An attachment can also be included for these with lengthy hair (shoulder size or longer).
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Wait half-hour. Then rinse, fashion, and go.
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Take away cartridge from system and retailer the remaining colour, for straightforward touch-ups anytime. The cartridge system permits Colorsonic to retailer the remaining colour for touch-ups and grey protection.
“After years of analysis and growth, we’re thrilled to unveil applied sciences forward of this yr’s Shopper Electronics Present that modernize the expertise for thousands and thousands of individuals worldwide who colour their hair at residence and within the salon,” mentioned Guive Balooch, International Head of Analysis and Innovation’s Tech Incubator at L’Oréal. “We intention to leverage science and know-how to resolve age-old issues for shoppers, and Colorsonic is a superb instance of the ability of innovating for shoppers by innovating with shoppers.”
The revealing of Colorsonic is a continuation of L’Oréal’s dedication to delivering distinctive personalised magnificence experiences rooted in sustainability. Options that replicate this dedication embody:
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Put up-Shopper Recycled Plastic: Colorsonic is a reusable system with a recyclable formulation cartridge that makes use of much less plastic per utility than residence field haircolor.
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Reusable Gloves: Present at-home haircolor consists of single-use gloves in each field. Colorsonic replaces single-use gloves with gloves that may be reused as much as 10 instances and are high-performing in safety.
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Decreased Delivery Packaging: The Colorsonic system and colour cartridges are shipped in licensed recyclable paper mailers.
L’Oréal plans to launch Colorsonic to shoppers within the U.S. starting in early 2023.
L’Oréal will even unveil know-how that modernizes the salon haircolor expertise
Along with remodeling the at-home haircoloring expertise with Colorsonic, L’Oréal can also be targeted on the subsequent evolution of the salon haircolor expertise. L’Oréal will even be unveiling Coloright forward of CES 2022. Coloright is an AI-connected haircolor system for salon stylists that creates on-demand, custom-made haircolor. It places innovation within the arms {of professional} colorists and customizes salon haircolor expertise powered by a patented algorithm to supply extra exact colorations.
The machine encompasses a reader, which analyzes the consumer’s hair, measuring elements that affect colour’s effectiveness, together with haircolor, grey proportion, size, and density and a dispenser that comprises dry beads consisting of hair dye, accompanied by cartridges of base lotions, builders and diluters. Collectively, these allotted parts create a personalised haircolor recipe. The ultra-precise machine dispenses all of the parts of the formulation and, in complete, Coloright can present greater than 1,500 customized prospects.
About L’Oréal
L’Oréal has devoted itself to magnificence for over 100 years. With its distinctive worldwide portfolio of 35 various and complementary manufacturers, the Group generated gross sales amounting to 27.99 billion euros in 2020 and employs 85,400 folks worldwide. Because the world’s main magnificence firm, L’Oréal is current throughout all distribution networks: mass market, malls, pharmacies and drugstores, hair salons, journey retail, branded retail and e-commerce.
Analysis and innovation, and a devoted analysis group of 4,000 folks, are on the core of L’Oréal’s technique, working to fulfill magnificence aspirations everywhere in the world. L’Oréal units out bold sustainable growth targets throughout the Group for 2030 and goals to empower its ecosystem for a extra inclusive and sustainable society.
Extra info on https://www.loreal.com/en/mediaroom
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