What do Savannah James and her Cruella Deville costume, Simone Biles on the latest Nov/Dec issue of ESSENCE, Taraji P. Henson on the 2021 Emmy Awards and Naomi Campbell on the 2021 BET Awards have in widespread? The reply is easy: they had been all carrying hair from Upgrade Boutique. As soon as solely an e-commerce platform that provided wigs and hair extensions, the model has grow to be identified for not solely ease of buy and styling, but in addition for a top quality of hair that’s unequalled by most. Nicely now, shopping Upgrade Boutique is even simpler and that’s as a result of the in-demand retailer has gone brick and mortar, and is doing so proper within the coronary heart of Houston.
Based by Britney Winters in 2019, the venture-backed firm is one solely a handful of Black female-owned companies to have raised greater than $1 million. The technology-focused magnificence vacation spot will intently resemble the format of its on-line vacation spot with clients nonetheless capable of pick-up digital orders, e book consultations, attend neighborhood occasions and obtain non-public hair providers.
Nonetheless, that’s not the one method that Improve Boutique is setting itself aside from the remaining. The house will supply teaching and coaching providers to their stylist workers permitting them to broaden their information in each enterprise and finance, and business traits.
The thrilling opening weekend was jam-packed with Houston fixtures reminiscent of celeb stylist Weezy Thomas, whose purchasers embody Michelle Williams, Choyce Brown and Sloane Stephens, and was wrapped with a proclamation from Mayor Sylvestor Turner.
Nonetheless, should you can’t make it in to expertise it IRL, no worries — the e-commerce platform remains to be thriving and seamless as ever to navigate. For all of your bundle and wig wants (lace, frontal, coloring, customizing), look no additional than Improve Boutique.
