Specialty orthodox teas wealthy in anti-oxidants, and therefore immensely useful for each bodily and psychological well being, are discovering extra takers within the international beverage market than ever earlier than within the midst of a pandemic, going by the report costs they’re fetching yr after yr on the Guwahati Tea Public sale Centre.
On Tuesday, a kilogram of “Manohari Gold Tea”, which is an fragrant, high-oxidant specialty orthodox selection, and produced at Manohari Tea Property in Higher Assam’s Dibrugarh district, fetched a report excessive worth of Rs 99,999 on the public sale centre.
As a matter of reality, the tea model has been successful amongst shoppers, home and international, previously 4 years.
In October 2020, the variability bought for a report worth of Rs 75,000 per kg. In July 2019, a kilogram of the identical selection fetched Rs 50,000 a kg whereas within the earlier yr, a kilogram of the variability bought for Rs 39,001 per kg.
“That is the fourth yr that Manohari Gold has damaged all of the earlier information on the auctions…This charge of Rs 99,999 fetched on the public sale is the best ever to this point…It is a satisfaction of not simply the property however of Assam. We need to present the world that Assam tea has the potential to beat all of the world information,” Rajan Lohia, proprietor of Manohari Tea Property, stated.
Solely two kilograms of the specialty tea had been produced this yr by the property, which spreads over 1000 acres in a tea-rich belt and engages about 600 staff.
Manohari Gold Tea is comprised of small buds, and never tea leaves, which is a tedious and tough course of. It’s comprised of the best clones, P-126, which is alleged to be the most effective clone. Extra importantly, the tea buds are plucked from the bushes early within the morning in the course of the second flush season in Might and June.
“The components that contribute to the report worth of the specialty tea is its high quality, style, look, moreover demand and provide, which is why the variability has discovered extra takers out there. In fact, because of sure components, the amount produced (since 2018) is much less. However it’s price it and we anticipate larger costs within the close to future,” Lohia stated.
In line with studies, orthodox tea is excessive in antioxidants as in comparison with CTC (crush, tear, curl) tea, which loses its antioxidant high quality comparatively because of machine processing. Antioxidants assist neutralize broken cells which assist us to appear and feel higher. They assist stop cardiovascular illnesses.
“Free leaf tea has been proven to have a relaxing impact on the physique and particularly helps enhance psychological readability. Free-leaf teas are organically processed thus giving it a bonus over the opposite when it comes to high quality,” a report says.
Commenting on the best charge fetched at GTAC, Dinesh Bihani, the secretary of the Guwahati Tea Public sale Patrons Affiliation stated that already, about 500 grams of Manohari Gold tea had been bought inside hours of the public sale on Tuesday morning.
“Such teas with golden ideas have fetched report costs over time and in the present day, Manohari Gold fetched the best worth on the auctions right here to this point, creating historical past by breaking its personal report that it set final yr,” Bihani stated.
He hoped that overseas consumers would settle for and like these Indian specialty teas. “Extra sellers ought to give you specialty teas and make India a hub for such varieties,” Bihani stated.
COVID-19 has modified individuals’s lifestyle, making them extra immunity and health-conscious now. And sure, ingesting high quality, orthodox teas might be a easy mantra to spice up immunity and maintain the virus and the rising variants at bay.