Muscle & Power India plans to boost round Rs 50 crore by subsequent 12 months to broaden enterprise in India and in addition enter into abroad markets, because it sees the demand for dietary complement area rising amid the Covid-19 pandemic.
The funds can be utilized for numerous enterprise actions, together with enhancing offline retailer networks, including new product traces, product growth, R&D, and advertising actions.
The startup additionally plans to strengthen its presence in worldwide markets like Nepal, Bhutan, and Myanmar amongst others and expects robust development going ahead. The corporate can be in superior talks for enterprise growth within the US market.
Muscle & Power India, which at present has 18 shops unfold throughout a number of cities has the widest vary with over 1,000 health dietary supplements and vitamin merchandise from 42+ manufacturers. The corporate presents a complete vary of real high-quality health dietary supplements and dietary merchandise throughout classes similar to proteins, nutritional vitamins, minerals, and natural dietary supplements, and many others manufactured by worldwide health manufacturers underneath a single roof. These dietary supplements are used for athletic efficiency, health, and total wellness.
Muscle & Power India can be trying to broaden aggressively within the nation and goals to open 100 shops by subsequent 12 months via the franchisee route because it seeks to deepen its presence in India’s rising dietary complement area. The growth plans of Muscle & Power India additionally come at a time when there’s elevated deal with preventive healthcare because the world is grappling with the Covid-19 pandemic.
Praveen Chirania, Founder, Muscle & Power India stated, “We’re planning to boost funds for the subsequent section of our development. In a brief span of time, Muscle and Power India has already achieved a turnover of round Rs 10 crore within the final 3 years regardless of the pandemic and has grow to be one of many fastest-growing retail chains in well being complement market in India. Our intention now could be to develop and make investments constantly within the well being and health trade over the subsequent couple of years.”
“Our development has additionally come due to the unique and rightly priced merchandise obtainable in our shops and we consider that by subsequent 12 months, we can be one of many largest chains in India in our phase. Aside from metros, we consider the true demand is in tier ll-lll cities the place availability of newest, real, and economically priced dietary supplements continues to be a problem,” he added.
Muscle & Power India has additionally entered into manufacturing its private-label product Good Sequence within the sports activities vitamin class and can widen its portfolio within the close to future. The corporate has already acquired USFDA registered® certification for its private-label product. Youth icon Prince Narula performs a key function within the strategic growth plans of the corporate together with advertising and promotion.
Muscle & Power India has additionally roped in famend movie star health coach Mayank Pawar for promotional actions. Mukesh Singh Gehlot, famend bodybuilder and powerlifter who has received a number of gold medals in nationwide and worldwide competitions, and Bhupender Dhawan, Dronacharya Award Recipient from the Honourable President of India within the area of Energy Lifting are additionally part of Muscle and Power India and has been actively concerned within the advertising initiatives.
The health and wellness trade in India is rising at an unparalleled tempo as extra individuals embrace health and a wholesome life-style as a way of life and are rather more inclined in direction of attaining their health objectives. Larger buying energy has additionally made individuals extra health-conscious and prompted them to undertake a nutritious diet routine together with the consumption of dietary dietary supplements.
