28 Oct 2021 — Sweegen has launched a collection of recent candy ideas freed from sugar and containing added wellness functionalities, addressing the prevalent shopper demand for these reformulation methods. FoodIngredientsFirst attended a webinar hosted by the stevia specialist, who spotlighted a stevia-infused non-alcoholic mojito mocktail and a peach tea selling stress reduction.
“We additionally integrated some purposeful substances into these drinks, which we name adaptogens. Our drinks are infused with our signature adaptogen – L-Teactive [L-Theanine] – which helps activate that cognitive response that helps you with rest,” says Daria Nalewajek, software know-how supervisor EMEA, at Sweegen.
Stevia could be a difficult product to work with.
Adaptogenic and refreshing
Nalewajek observes that peach iced tea is constant to take care of its traction as a development inside the drinks class throughout Europe, significantly within the markets of Germany, the Netherlands, Poland and the UK. The non-alcoholic and low-sugar positionings go hand-in-hand are complementary to this theme.
Sweegen’s sugar-free peach tea gives two energy per serving, with every serving being 250 mL. “Simply as you’ll be able to have your cake and eat it too, you’ll be able to actually have your drink and drink it too,” says Nalewajek.
“Stevia could be a very difficult and tough product to work with,” she explains. “That’s why each time we formulate merchandise, we tackle all of these attributes comparable to lingering off notes, astringency and acidity.”
Sweegen’s featured hero ingredient, L-Theanine, has equally been featured in PepsiCo’s Driftwell drink, which additionally contains magnesium to assist customers wind down earlier than bedtime.
Additional evidencing the rising attraction of adaptogenic drinks, Givaudan lately unveiled an ashwagandha liquid extract that permits simpler formulation into purposeful F&B, taking the ingredient past dietary supplements.
Aware sipping
Sweegen’s second idea, an adaptogenic zero-sugar mojito mocktail, was developed to bridge the sugar discount area with the teetotaler development.
Nalewajek highlights the buoyant development of alcohol discount, which has lately been tipped by taste home Givaudan suggestions “aware consuming” to be the “next big industry movement.”
“The low-alcohol sector has grown considerably inside the final couple of years and is about to proceed to rise,” remarks Nalewajek.
“I believe particularly for the reason that UK left the European market, you’ll be able to see so many merchandise which are low- or non-alcoholic. I consider it’s solely useful to make these merchandise you realize with out including energy with out added sugar.”
Aware consuming has been set to be the “subsequent huge business motion.”
Wholesome confectionery
The ultimate tasting phase of Sweegen’s webinar showcased its newest developments in purposeful goodies. It’s famous that chocolate’s well being halo attributed to its antioxidant properties will be complemented by the addition of adaptogen.
The corporate launched a chocolate containing added protein, formulated with whey protein and oats for a wholesome indulgent snack, coated in coconut shavings.
“We’ve accomplished completely different iterations of various flavors for these goodies, however we determined to stay with coconut and chocolate, which is kind of a basic,” sasy Kerani Kirakos, software know-how specialist EMEA at Sweegen.
“And as soon as once more, this goes again to the purpose that customers need one thing candy, whereas additionally wanting one thing nutritious.”
In line with a 2020 survey from Innova Market Insights, a median of 71% of respondents indicated that it was both “essential” or “crucial” to decide on foods and drinks merchandise that positively boost nutrition or profit how the physique features.
This 12 months, the Hershey Firm led a multipronged strategy to increase inside the better-for-you chocolate class – a market value an estimated US$1.3 billion or 6% of class retail gross sales. Within the sugar discount context, the confectionery large is investing in analysis into “uncommon sugars,” that are processed otherwise than common sugar within the physique.
By Benjamin Ferrer
To contact our editorial group please e mail us at
editorial@cnsmedia.com
For those who discovered this text helpful, it’s possible you’ll want to obtain our newsletters.
Subscribe now to obtain the most recent information instantly into your inbox.
