First Six Places Will Open within the Washington, DC Metropolitan Area
ASHEVILLE, N.C., Oct. 19, 2021 /PRNewswire/ — Privai, the posh pores and skin and physique care line, right this moment introduced the growth of its model with the debut of Privai | Spa + Salon. Centered on personalised wellness for the entire being, every vacation spot will ship signature experiences, unsurpassed providers, rejuvenating therapies, and results-driven merchandise. Positioned all through the Washington, DC metropolitan area, the primary two places to open this 12 months shall be Westpost (previously Pentagon Row) and North Bethesda’s Pike & Rose adopted by Fairfax Nook, Reston, Gaithersburg and Tyson’s Nook early subsequent 12 months.
Privai right this moment introduced the growth of its model with the debut of Privai | Spa + Salon.
Based upon the idea that everybody deserves “spa in a bottle” skincare merchandise that present accessible luxurious and rejuvenation, Christina Stratton and Ilana Alberico developed the Privai line following the success of their spa and wellness administration firm, Progressive Spa Administration (ISM SPA). This subsequent evolution of the Privai model brings their ardour about self-care and personalised wellness to life to be able to higher serve people’ physique, thoughts, and sense of self.
“We’re thrilled to evolve Privai into a customized life-style model as a result of we’re dedicated to delivering a world-class expertise,” stated Ms. Stratton, co-founder and CEO of Privai. “We wish to supply a spot that actually realizes particular person wants: from spa and physique therapies to salon and sweetness providers. We perceive that no two visitors are alike, and it’s this perception that conjures up us to curate distinctive experiences, one’s antidote for respite and recharging.”
The brand new Privai | Spa + Salon places shall be managed by ISM SPA and embody a partnership with the co-founders’ latest expertise innovation, Spa Area, an app which pairs professional licensed suppliers and stylists to fulfill buyer’s wants. As well as, Privai | Spa + Salon places will open underneath the steerage of Anne Melby, who has joined ISM SPA as Senior Vice President and shall be answerable for overseeing operations for ISM SPA and all Privai | Spa + Salon places. A extremely revered and achieved business veteran with over 20 years throughout the hospitality and wellness sectors, Ms. Melby has held a number of positions with Purple Door Spa Holdings, along with managing her entrepreneurial enterprise, Fractional COO Hospitality Spa & Wellness.
For extra data, please go to www.privai.com.
About Privai
Privai is a personalised life-style model with a function of offering world-class merchandise and experiences, empowered by experience and fervour. Co-founded by Christina Stratton and Ilana Alberico, the entrepreneurs behind Progressive Spa Administration (ISM SPA), Privai originated in 2006 as a luxurious pores and skin and physique care line. In 2021, the model expanded to a brand new well being, wellness and sweetness idea with the idea of wellness for the entire being and purposeful connections that serve the physique, thoughts, and sense of self. Collectively, Privai Merchandise and Privai | Spa + Salon harmoniously synchronize to counterpoint the lives of visitors and neighborhood.
About ISM SPA
ISM SPA is a boutique spa administration and wellness design agency that companions with resorts, resorts, day spas, residential properties and retail places to ship operational excellence and optimum spa experiences. ISM SPA is devoted to creating constructive lasting relationships with purchasers, companions and workers by constructing branded spas that provide unsurpassed service, impactful outcomes, consideration to element, and dedication to steady enchancment. ISM SPA is constructed on a basis of professional spa operators and designers to be able to successfully combine a model idea into clever design and world-class service requirements, offering the crucial administration hyperlink between the spa model and its key stakeholders.
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SOURCE Privai