Vital Proteins® and Jennifer Aniston Announce Every Moment is Vital Global Brand Campaign and New Protein And Collagen Bars

Director Damien Chazelle and Photographer Cass Hen Seize Aniston’s Private Definition of Wellness

CHICAGO, Could 9, 2022 /PRNewswire/ — As we speak, America’s #1 collagen model*, Vital Proteins®, introduces a brand new model marketing campaign that includes Chief Inventive Officer Jennifer Aniston, with a highlight on a brand new line of protein and collagen bars Aniston collaborated to create, alongside together with her different favourite merchandise.

Vital Proteins “Every Moment is Vital'' Campaign Images featuring Chief Creative Office, Jennifer Aniston. Photo Credit: Cass Bird — Important Proteins “Each Second is Important” Marketing campaign Pictures that includes Chief Inventive Workplace, Jennifer Aniston. Picture Credit score: Cass Hen

Informed via the lens of blended media, the marketing campaign is a scrapbook of movie, pictures, and never-before-seen private images that inform the story of Aniston’s wellness journey and the way her each day routine with Important Proteins helps her dedication to wellness each step of the best way.

Filmed by director Damien Chazelle, marketing campaign pictures by Cass Hen, authentic music composed by American movie composer Justin Hurwitz, the content material will seem throughout broadcast, streaming, OOH, digital and social media.

Now greater than ever, many are centered on their well being and wellness efforts. Aniston’s superbly crafted journey showcases actual habits and rituals that she has just lately built-in into her each day routine, corresponding to journaling. The brand new marketing campaign encourages viewers to champion the small, easy methods they decide to wellness. Regardless of the way you personally outline what wellness means to you, each second is important.

As CCO, Aniston has been closely concerned in product innovation and evolution. Featured within the marketing campaign is the newly launched VITAL PROTEINS® & JENNIFER ANISTON™ BARS, three scrumptious protein and collagen bars designed and developed in collaboration with Aniston.

Aniston, who frequently consumes bars, discovered that none of them had been fairly proper, and wished to create a bar sized to suit her way of life that features key components that she hadn’t seen in bars up to now.

“I spent the final yr collaborating carefully with the Important Proteins workforce on this new bar assortment, serving to to handpick the components and flavors that I like. I am unable to watch for individuals to attempt them out,” mentioned Jennifer Aniston, CCO of Important Proteins.

Excellent for any time of day: morning, between meals, or on the go, the bars shall be out there in three flavors: Peanut Butter Fudge, Chilly Brew Espresso, and Darkish Chocolate Coconut — all underneath 200 energy every. Aniston herself adores the thrilling and progressive components and flavors that are impressed by components she would add to her shakes, corresponding to maca & maqui berry within the Peanut Butter Fudge, maca & cordyceps within the Chilly Brew Espresso, and reishi & lion’s mane within the Darkish Chocolate Coconut. The bars function 14g of protein (together with 6g of grass-fed, pasture-raised bovine collagen peptides), comprise lower than 1g of sugar and are made with out gluten or soy.

Go to vitalproteins.com to get a primary have a look at the collaboration course of forward of the official bar launch on Could 23. Home retailer distribution is coming this summer season and can retail in counts of 12 per field, 4 per field, and single bars priced at $2.99.

The marketing campaign additionally options tales from longtime Important Proteins lovers dedicated to higher residing via their private definitions of well-being. Every story delves into the numerous facets of each day routines via holistic wellness together with thoughts, physique, and spirit. Everybody’s path to wellness appears completely different—these wellness tales contact upon numerous facets of bodily, emotional, psychological and social well being.

“The latest prioritization of well being and wellness was an integral piece of the inventive marketing campaign technique,” mentioned Tracey Halama, CEO of Important Proteins. “We consider Important Proteins can unite individuals with a supply of optimism and confidence irrespective of the way you pursue your targets.”

Important Proteins presents an approachable product line that features drinks, meals, dietary supplements and nutritional vitamins. The marketing campaign will launch globally later this yr. For extra data on Important Proteins’ world model marketing campaign and a sneak peek on the upcoming product launches, please go to www.vitalproteins.com/wellnessisvital.

About Important Proteins®
Important Proteins® is America’s #1 collagen model.* Based in 2013, the model is constructed on the assumption that collagen supplementation along with a nutritious diet and train regime is prime to help wholesome pores and skin, hair, nails, bones and joints.**^ Important Proteins® has expanded into 17 worldwide markets. In 2019, the model launched Important Efficiency™— a full spectrum lineup of excessive efficiency, collagen-based merchandise. In late 2021, Nestlé Well being Science accomplished the ultimate acquisition of Important Proteins®. The number of collagen merchandise inside the model’s portfolio span the complement, vitamin, meals and beverage classes, providing an assortment of choices for shoppers. Important Proteins® merchandise comprise premium sources of collagen peptides and vitamins made with the best high quality sourced components. Get essentially the most out of each day with a brand new technique to higher residing via collagen-based diet made to supply a extra fulfilling wellness routine, as a result of wellness is important. For extra data, please go to www.vitalproteins.com.

**This assertion has not been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment, or forestall any illness.

^Outcomes might range. Numerous research have instructed advantages following each day consumption of collagen peptides for a number of months. Discuss with product labels and vitalproteins.com for beneficial serving sizes and for extra data.