Dubai: – QNET, a distinguished Asian e-commerce based mostly direct promoting firm, highlights the significance of protected water and entry to correct sanitation by way of numerous actions in Morocco, Senegal, and Algeria in keeping with the World Water Week.
Commenting on the corporate’s initiatives, Ms. Malou Caluza, CEO of QNET stated, “The previous two years have been notably difficult as COVID-19 continues to put heavy stress on water and sanitation companies throughout the globe – particularly in growing communities with restricted entry to protected water. As an organization with operations and clients in lots of growing economies, we’ve got an obligation to advocate for and take efforts to implement sustainable change in our provide chain and operations to enhance water companies for everybody.”
“This World Water Week, we’re proud to advocate for water sustainability and help improved water infrastructure, particularly in locations majorly affected by water shortage, comparable to Africa, the Center East, and extra. QNET has actively supported the World Water Discussion board and different water-based sustainability initiatives for a few years,” Caluza added.
Advocating for water safety in Sub-Saharan Africa
QNET participated within the ninth World Water Forum in Dakar, Senegal, which is without doubt one of the world’s largest occasions on water. Organised by the World Water Council, a global multi-stakeholder organisation that mobilises motion on crucial water points, this was the primary version of the discussion board in sub-Saharan Africa and focuses on water safety for peace and growth on the financial, social, and political ranges.
QNET showcased its HomePure Nova water filtration system on the discussion board. The HomePure Nova is considered one of QNET’s best-selling merchandise, and the lately launched HomePure Full Water Line (HPCWL) was one of many highlights of QNET’s exhibition. Stemming from 10 years of analysis on water high quality at QNET, the HPCWL gives filtration of tremendous sediments (as small as 1 micron) and ensures a stream of protected, nourishing water to clients’ houses.
Beforehand, QNET’s CSR arm, RYTHM Basis, had partnered with Water For Africa (WFA) to offer clear water in rural Tanzania. With help from RYTHM Basis, the mission offered entry to a set water provide to a neighborhood of over 6,000 individuals within the Tanzania’s Iringa area.
Spreading consciousness on water sustainability within the Center East and North Africa area
QNET partnered with Dubai’s main radio stations (Al Rabia, Radio Mirchi, and Gold FM) to launch a social consciousness marketing campaign to encourage sustainable, acutely aware dwelling. The marketing campaign goals to advertise using reusable water bottles, elevate consciousness on protected water and sanitation efforts, and encourage communities to utilise water stations in on a regular basis areas.
Whereas in Morocco, QNET performed a workshop and tree-planting train with baby social service NGO, Bab Rayan, to coach a bunch of 70 youngsters on the significance of water sustainability within the face of local weather change. QNET additionally donated two HomePure Nova water filtration methods to the youngsters’s college in Casablanca to offer them with protected and wholesome consuming water.
Wholesome forests are additionally crucial to offering clear water – forests can regulate provide and the standard of water by way of a fancy ecological system. Enjoying its half to guard the ecological system and contribute to sustainable water sources in Algeria, QNET has teamed up with humanitarian group, Ness El Khir, and environmental group, La Voix de la Nature (The Voice of Nature) on a tree-planting operation within the forest of Boghni, within the province of Tizi Ouzou in Algeria. The mission goals to plant 500 timber (comprising olive timber, pomegranate timber, and fig timber) to revivify the Algerian forest, which was devastated by wildfires final summer season.
Prior to now, QNET has additionally been concerned with the Arab Water Council’s Arab Water Discussion board 2021, and Egypt’s Cairo Water Week. These occasions centered on water challenges that the Arab area is going through, being probably the most water-scarce areas on the earth.
Utilizing digital platforms for international impression
QNET can also be conducting a #WaterSourceChallenge on social media together with World Water Week. Individuals are tasked to take a photograph or video of their water sources (comparable to a stream, water faucet, sea, or lake) with the hashtag to advocate the significance of fresh water sources and water sustainability points. QNET organised an analogous problem throughout final 12 months’s World Water Week, #BottleSelfieChallenge, garnering over 300 members who pledged to modify out single-use bottles for reusable ones. The marketing campaign helped save virtually 32,000 litres of water in producing these bottled drinks.
QNET’s dedication to offering protected and wholesome water
“The vulnerability of water and sanitation companies first got here to our consideration once we have been trying into increasing our product portfolio greater than a decade in the past and launched our first water filtration system beneath the HomePure model.” Caluza additional explains. “We realised that changing water into clear provide is expensive for a lot of communities, and bottled water is extraordinarily costly.
“This is the reason QNET’s water filtration system, the HomePure Nova, operates with out a energy supply, enabling customers to reap the advantages of a world-class, NSF-certified filtration system whereas remaining cost-efficient and environmentally pleasant,” Caluza stated. “We have donated a number of items of HomePure Nova to communities that lack entry to a protected and sustainable water supply. For instance, on the peak of the pandemic, QNET stepped as much as donate HomePure Nova water filters to universities and hospitals in Casablanca, Morocco, and Metropolis Hospital in Kazakhstan, as a part of its COVID-19 reduction initiatives that spanned over 30 nations.”
Along with supporting initiatives that assist present protected consuming water to all, QNET focuses on addressing the local weather disaster by way of its sustainability initiative, Inexperienced Legacy. In collaboration with Licensed B Company, EcoMatcher, QNET launched the primary part of this initiative in 2021 by planting 3,000 timber in Kenya, the Philippines, and the United Arab Emirates. By the top of 2022, QNET goals to plant at the very least 10,000 timber and additional ramp up efforts to champion sustainable practices throughout the organisation.
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About QNET
QNET is considered one of Asia’s main e-commerce based mostly direct promoting corporations providing a variety of well being, wellness and life-style merchandise that allow individuals to guide higher lives. QNET’s grass-roots enterprise mannequin fueled by the facility of e-commerce has helped empower tens of millions of entrepreneurs in additional than 100 nations worldwide.
QNET is headquartered in Hong Kong and has a presence in additional than 25 nations all over the world by way of subsidiaries, department workplaces, company partnerships, and franchisees. QNET is a member of the Direct Promoting Affiliation in a number of nations, in addition to the Hong Kong Well being Meals Affiliation and the Well being Dietary supplements Business Affiliation of Singapore, amongst others.
QNET can also be lively in sports activities sponsorships all over the world. Among the extra distinguished partnerships embody being the Direct Promoting Associate of Manchester Metropolis Soccer Membership and the African Membership League Championships of CAF.
For extra data, please go to QNET’s web site at www.qnet.internet.
For media queries, please contact
Pradyuth Ramkishore
Watermelon Communications
Dubai, U.A.E.
E mail: pradyuth@watermelonme.com
