NEW YORK–(BUSINESS WIRE)–Mar 7, 2022–
Outcomes of a brand new instrumental, pores and skin hydration examine present that the UK’s No. 1 skincare model*, No7, is outperforming its high-end opponents within the US with its standard age defying day lotions.
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Within the US, outcomes of a brand new instrumental pores and skin hydration examine confirmed No7’s age defying day lotions hydrate higher than moisturizers that price 10x extra.(Picture: Enterprise Wire)
A protracted-standing historical past
Based by Florence Boot in 1935, No7 was launched throughout a time when magnificence merchandise had been primarily reserved for rich customers. It grew to become one of many first manufacturers to make high-performing and high-quality reasonably priced merchandise out there to girls in every single place.
In 2022, No7 is carving out a footprint within the American market by proving that reaching stunning pores and skin doesn’t must break the bank – beginning with its beloved age defying vary.
The truth is, the demand for No7 merchandise in Britain impressed No7’s latest American promoting/advertising marketing campaign: “The UK’s Best-Kept Skincare Secret,” which just lately debuted throughout the nation.
Outperforming the competitors
No7 is well-known for its well-known age defying skincare ranges, resembling Shield & Good, Restore & Renew, and Carry & Luminate, that are clinically confirmed to focus on the indicators of ageing resembling effective strains, wrinkles, uneven pores and skin tone and pores and skin elasticity. In 2021 alone, No7 bought one in all its cult-favorite age defying day lotions each 10 seconds within the UK. **
Within the US, outcomes of a brand new instrumental pores and skin hydration examine confirmed No7’s age defying day lotions hydrate higher than moisturizers that price 10x extra. On this similar examine, it was additionally revealed the No7 Carry & Luminate Triple Motion Day Cream, particularly, hydrates higher than the US #1 moisturizer. ***
“Our staff of scientists within the UK developed the No7 portfolio of age defying day lotions over a decade in the past, and we’re proud that our merchandise proceed to outperform the competitors – even high-priced skincare merchandise,” mentioned Atilla Cansun, World Chief Advertising and marketing Officer at No7 Magnificence Firm. “We now have 86 years of expertise creating science-based skincare options and stay dedicated to utilizing high-quality substances that ship seen outcomes.”
“The No7 anti-aging product ranges, together with each serums and day lotions, have undergone rigorous, managed scientific trials to make sure they work to their full potential and supply outcomes,” mentioned Dr. Mike Bell, Head of Science Analysis, No7 Magnificence Firm. “The merchandise are powered by superior expertise, together with the Matrixyl 3000+™ peptide mix, to focus on key pores and skin wants to assist enhance the looks of strains and wrinkles over time.”
Launching the No7 problem
A current client examine, performed over 4 weeks, discovered No7 age defying day lotions delivered visibly youthful, more healthy wanting pores and skin. This examine was the inspiration behind the brand new client targeted No7 Problem to encourage customers to attempt No7 to see the seen outcomes for themselves, and in the event that they aren’t glad, they will return the product for a full refund.
“These new research reinforce what No7 followers have lengthy identified – that No7 creates merchandise that work exhausting and supply seen outcomes, with out the excessive price ticket,” mentioned Anisha Raghavan, North American Chief Advertising and marketing Officer, No7 Magnificence Firm, U.S. “The No7 Problem not solely provides People the chance to see how No7 merchandise work first-hand, but in addition exhibits why the model is a cult-favorite among the many British inhabitants.”
The model is taking the No7 Problem throughout the nation by means of occasions and schooling, beginning this March, in over 14,000 Walgreens, Goal, Walmart & Ulta Magnificence shops. Customers can go to www.No7BeautyChallenge.com for added particulars.
Introducing new, more-sustainable packaging
Whereas No7 has a well-established historical past, the model continues to evolve and innovate. No7 day and night time lotions are actually out there in totally recyclable glass jars and caps, with 30% post-consumer recycled (PCR) included. The extra product choices within the age defying franchises – face serums, physique serums, and eye lotions have additionally obtained up to date packaging.
The No7 age defying merchandise, together with day lotions, can be found for buy in-store or on-line at Walgreens and different mass-market retailers, together with Goal, Walmart and Ulta Magnificence:
* Supply: Kantar Complete Market | 52 w/e twenty sixth December 2021 | Boots No.7 Worth Share of Mass Feminine/Unisex Skincare
**Primarily based on Boots gross sales quantity information 52 weeks ended 09/12/21
*** Primarily based on US Facial Moisturizer IRI unit gross sales information, 52 week ending Jan 2, 2022
No7 Magnificence Firm
No7 Magnificence Firm, a part of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), is a dynamic consumer-led magnificence enterprise launched in April 2021 iconic worldwide magnificence manufacturers. For over 86 years, ambition has been to assist and empower individuals by means of premium reasonably priced skincare. Alongside No7, the Firm is house to Liz Earle Magnificence Co., Cleaning soap & Glory, Botanics, YourGoodSkin, and Modern MakeUP. A few of its hero merchandise embody Liz Earle’s multi-award-winning Cleanse and Polish and No7 Shield & Good.
No7
Launched within the U.Ok. in 1935, the No7 model has been rewriting magnificence historical past for over 86 years, with the purpose of serving to girls feel and appear their greatest every single day. No7 continues to spend money on ground-breaking analysis and improvement, responding to the ever-changing wants of thousands and thousands of shoppers. From No7’s vary of clinically confirmed age defying serums, to the breakthrough No7 Match Made service, No7 clients imagine within the energy of our merchandise as a lot as we do. Pushed by demand for this British magnificence favourite, No7 skincare merchandise reached the U.S. shores in 2004, and are at present out there at Walgreens, Goal, Walmart, Ulta Magnificence, Kroger and on No7Beauty.com.
View supply model on businesswire.com:https://www.businesswire.com/news/home/20220307005189/en/
CONTACT: Kate Roling
Head of Communication at No7 Magnificence Firm
(917) 887-6174Monica Almeida
Senior Account Supervisor – Media
Monica.almeida@hkstrategies.com
(773) 754-1973
KEYWORD: NEW YORK EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA
INDUSTRY KEYWORD: GENERAL HEALTH ONLINE RETAIL SPECIALTY CONSUMER CONVENIENCE STORE FASHION TEENS COSMETICS RETAIL ADVERTISING WOMEN COMMUNICATIONS HEALTH
SOURCE: No7
Copyright Enterprise Wire 2022.
PUB: 03/07/2022 09:05 AM/DISC: 03/07/2022 09:06 AM
