Waterdrop, the Austrian start-up launched on the Romanian market in September 2021, continues to develop on the native market. By 2022, the corporate goals to develop its present buyer base by 60% and penetrate the native market extra strongly as a associate in on-line shops, encouraging a balanced life-style and an optimum hydration regime.
Waterdrop is the primary model on the planet to create Microdrinks (cubes with pure flavors and water-soluble plant and fruit extract) designed to stimulate higher fluid consumption for a wholesome and balanced life-style. The corporate at present serves 12 European and US markets, each on-line and in 19 bodily shops. Its enlargement is supported by a gentle 400% development since its launch again in 2016.
Up to now, greater than 200 million reusable merchandise, Microdrinks, and containers have been offered to greater than 1 million shoppers worldwide, saving as much as 30 million plastic bottles, and the corporate is contemplating increasing to Asian markets. Waterdrop CEE is dedicated to fastidiously dealing with the important uncooked materials, water, and serving to to guard the setting. The options supplied assist save as much as 98% of packaging and CO2, defending the planets’ sources.
In Romania, shoppers obtained the launch of Waterdrop very effectively, discovering in these merchandise a viable different to sugar-containing drinks whereas appreciating the standard of containers produced within the European Union.
“This yr we intention to know in additional element the profile of the Romanian client and to bend to his wants. We’re involved about sustainability and a balanced life-style, and we wish to help a hydration regime tailored to the various wants that individuals have of their each day lives. We plan to develop our portfolio and launch extra product strains tailored to the native market context”, says Katerina Navratilova, CEO of Waterdrop CEE.
Lately, the corporate launched two new styles of Microtea drinks, an natural product produced from pure components and pure tea extract, with out preservatives or sweeteners, appropriate for optimum hydration within the chilly season: Microtea GOLDEN ASSAM – black tea with honey and Microtea GREEN OASIS – inexperienced tea and lemongrass. The merchandise can be found on-line and complement the present vary of 4 flavours. Every dice dissolves in 400-600 ml of sizzling water, on the beneficial temperature of 60 levels, leading to a hydrating sizzling drink with minimal caloric content material.
Waterdrop goals to offer its shoppers with performance and design on the highest requirements of high quality and aesthetics, whereas actively contributing to the promotion of a balanced life-style. With the prime quality of the pure components used and the distinctive product design, the producer goals to create a group across the model and to be current in each day life.
The beginning-up has arrange a group of members who need a wholesome life-style – Waterdrop Membership. As a part of this, shoppers profit from a reward program corresponding to factors accrued equal to the worth of every order, which might then be transformed into free merchandise.
“Up to now, a number of hundred clients have develop into members of the Waterdrop membership in Romania. We had been shocked to search out that the share of Romanian clients who’ve joined the membership was greater within the first 3 months after getting into the market in comparison with the Czech Republic and Italy, which provides us hope that we’ll evolve positively on this market and we can contribute to altering the approach to life of extra individuals”, mentioned Katerina Navratilova, CEO of Waterdrop CEE.
