A Kochi-based startup promoted by a techie-turned-foodpreneur has teamed up with a homemaker-turned-chef to launch the nation’s first box-packed wellness food plan merchandise. The merchandise of Meals Flavours embody 5 variants of whole-wheat ready-to-cook chapathis with moringa leaves, ragi (finger millet), flaxseeds, palak (spinach) and thena (foxtail millet).
Talking on the launch, Renjith George, Managing Director, Meals Flavours, mentioned the corporate had test-marketed its Recent Begin model of wellness chapatis in northern Kerala for the final one-and-a-half years. “Even these least-urbanised elements of Kerala gave us good response to those area of interest, premium merchandise which made us tender launch them in Kochi a couple of months again. Now, with our newly opened 1600-sq ft unit in Chowara, close to Aluva, we’re going full-fledged with varied different wellness meals merchandise along with our 5 sorts of wellness chapathis,” he mentioned.
“Wellness food plan has been catching up quick particularly since Covid however creating new wellness merchandise was not that straightforward. We took up the problem and my co-founder Chinju Philip, after common improvising, developed these ready-to-cook chapatis with components historically recognized and scientifically confirmed for good well being and wellness. We additionally developed box-packets product of carton boards to pack them to make sure freshness, comfort for dealing with and storing,” he mentioned.
Initially a pc engineer, Renjith had run a software program firm primarily catering to colleges and its operations was lively in the entire of south India for the previous 11 years. However the challenges of Covid made him suppose in a different way and it was then he was launched to Chinju, a teenager filled with yummy and wholesome concepts.
At current, the corporate’s newly-opened unit in Chowara has a capability to provide 15,000 to twenty,000 chapathis a day for all of the 5 variants mixed, which they wish to enhance to 50,000 items quickly. The merchandise can be found throughout Kochi by way of premium supermarkets, bakeries and natural retailers and a few pharmacies as properly which helps sufferers with life-style illnesses purchase and take a look at our merchandise. Now we have additionally taken the direct home-delivery route contemplating the distinctive attribute of our merchandise. Now we have additionally launched a service to customise your chapathi together with your alternative of components and lesser preservatives if you wish to eat them quick,” he added.
The chapathis are priced at Rs100 for the packet of 10 with oil papers separating every chapathi. In Kochi, the corporate desires to give attention to direct house deliveries whereas somewhere else, it’s appointing distributors and deliveries by way of a courier firm which has promised one-day supply wherever within the state. The corporate has additionally plans to roll out frozen variants of merchandise as properly concentrating on exports.
“Millet-based noodles, with these identical wellness components, are additionally able to be launched quickly as profitable trials had been accomplished not too long ago, which can be adopted by tortilla wraps. Remaining genuine is a tricky activity. However we get pleasure from being on a pedestal,” Renjith mentioned. The corporate has additionally launched its e-commerce platform www.foodflavours.in not too long ago. Alternatively, Recent Begin model of wholesome meals merchandise may also be ordered by way of WhatsApp at 81130 73731.
