A penny for each time one even thinks about adopting a more healthy food plan and reducing down on snacking will possible make most of us so much richer. However, wishful considering apart, a bunch of latest manufacturers are making their presence felt to assist make more healthy decisions with out giving up in your cravings. That’s proper – have your cake, and eat it too, if you’ll.
As India’s meals market grows at a gentle tempo, the deal with well being is catching up quick and the way! It’s anticipated to change into a $30 billion marketplace for well being meals by 2026, in response to Avendus.
On this regard, HerStory has curated an inventory of women-owned manufacturers which are providing wholesome options at an reasonably priced price. The entrepreneurs behind these manufacturers have executed their analysis, understood the mindsets and strived onerous to convey the highlight again on wholesome meals, and are all equipped for a wholesome progress curve. Let’s discover out who they’re.
Foodio.match
College friends-turned co-founders Apoorva Gururaj and Suresh Reddy D are on a mission to let folks snack guilt-free. Based in 2020, their Bengaluru-based startup Foodio.match gives a spread of Indian snacks, sweets, drinks, speciality flours, and vegetable chips with low carb, excessive protein, multigrain, and keto choices.
In lower than a 12 months of operation, the startup has shipped a couple of lakh orders to over 5,000 prospects with a 30 % repeat price.
Current in nations in India, the US, Australia, and the UK through greater than 50 distributors, the startup claims to have a 25 % month-on-month progress and goals to broaden additional to nations like Africa, New Zealand, Australia, Singapore, and Dubai.
Gladful
After studying that her 10-year-old son was protein poor, Parul Sharma stop the company grind after 15 years and wound up in entrepreneurship when she couldn’t discover meals manufacturers that her son appreciated. Alongside along with her sibling Manu Sharma, she based a protein-rich and wholesome snacks model Gladful in 2021.
With a deal with kids, their Jaipur-based startup makes use of wholewheat, and unrefined cane sugar, and avoids ammonia in its merchandise, packing seven to eight grams of protein per serving.
With a gross margin of over 60 %, Gladful’s merchandise can be found on Amazon, Cred, Flipkart, and smaller marketplaces like One Inexperienced and LBB.
Began with an preliminary funding of Rs 25 lakh, the direct-to-consumer (D2C) model raised an undisclosed quantity of seed spherical in December final 12 months. Led by Antler India, the spherical’s taking part buyers embrace Huddle Accelerator, and Shiprocket through their programme RocketfuelXHuddle, amongst others.
India Delicacies
India’s variety additionally exhibits in its meals. Kolkata-based husband-wife duo Umashankar Mishra and Shruti Mishra are leveraging know-how to make Bengali delicacies and delicacies accessible throughout India and outdoors.
Based by the duo in January 2021, India Delicacies is a foodtech startup that sells West Bengal’s regional delicacies and meals reminiscent of Bengali sweets, genuine Bengali groceries, desi ghee, dry fruits, sweets, snacks, drinks, and drinks, fryums, prompt combine, and others inside the value vary of Rs 38 to Rs 1,220.
Beginning with simply 51 merchandise and 5 classes throughout the lockdown, it now gives greater than 400 objects throughout 10 classes and India Delicacies went on to be recognised by the Division for Promotion of Business and Inner Commerce (DPIIT).
Bootstrapped with an preliminary funding of simply Rs 21,000 and a complete funding of Rs 10 Lakh, it has served over 2,000 prospects to date.
Timios
When siblings Aswani Chaitanya and Hima Bindu set on an entrepreneurial journey with kids’s wholesome snacking model Timios, the duo knew that the well being quotient alone was not sufficient to penetrate the kids’s market. Being mother and father themselves, they centered equally on style in order that kids would take pleasure in it with out mother and father’ nudging.
Now the duo’s Bengaluru-based model Timios gives a variety of choices together with mini oaty bites, teething sticks, nutty bars, berry bars and different wholesome snacks for lactating and pregnant moms.
Priced between Rs 20 and Rs 320, they’re accessible on its web site and throughout ecommerce marketplaces, together with Bigbasket, Grofers, Amazon, and Flipkart.
Fulfilling a mean of 4000 orders per 30 days, it has a retail presence in over 500 shops throughout India and ships to the US, the UK, Singapore, Taiwan, and China as nicely.
