SAN FRANCISCO & BERLIN–(BUSINESS WIRE)–Might 2, 2022–
Ingenio, LLC (“Ingenio”), a portfolio firm of Alpine Traders, and the proprietor of North America’s largest on-line market and media platform centered on non secular and emotional wellness, has acquired its largest European peer, adviqo Group (“adviqo”).
The transaction creates the worldwide chief on this fast-growing section of the media and know-how sector, combining Ingenio’s 12 manufacturers, which embody Keen.com, Purple Backyard, Horoscope.com and Astrology.com, with adviqo’s 19 manufacturers, which function Questico, Horoskop.de, and Kang.
Since being based, the 2 corporations have facilitated over 180 million consultations between prospects and advisors (counselors, coaches, guides and spiritualists).
Moreover, Ingenio owns and operates one of many world’s largest astrology media corporations. Its 4 media manufacturers attain over 20 million folks month-to-month. In the meantime, adviqo reaches over 36 million households by its TV broadcasts, along with its digital platforms. The mixed media companies will supply prospects the biggest world assortment of astrology content material.
Through the Covid-19 pandemic Ingenio noticed a surge in customers throughout its platforms, as folks – and particularly millennials – more and more turned to know-how to attach extra meaningfully and conveniently. This was mirrored in Ingenio’s buyer base which grew 30% because the begin of the pandemic. In anticipation of its robust progress prospects, Ingenio just lately appointed Kirstin Hoefer as Keen.com’s first Model President. She might be liable for main and driving top-line progress and product innovation.
Warren Heffelfinger, CEO of San Francisco-headquartered Ingenio, stated: “This deal represents a serious milestone in unlocking our subsequent stage of progress. We might be stronger collectively as we discover alternatives to develop into new markets, drive innovation, and sharpen our deal with private wellness.
“The mix of our main companies brings clear advantages to all stakeholders. As we pursue our joint imaginative and prescient of changing into the worldwide chief in private steerage, life recommendation and wellness, prospects will see improved services and products supplied by a broader, wellness-related product portfolio tailor-made to their wants. Our advisors will profit from enhanced options and higher useful resource help, entry to a broader shopper base, and accelerated income progress. Staff may also have entry to extra world profession paths. Importantly, each corporations are aligned round a mutual dedication to empower folks to reside happier lives.
“I’d wish to thank all our staff for his or her onerous work over a few years to assist us attain this level. We now have thrilling prospects forward, together with stability of possession and administration, and we proceed to draw new high-quality buyers like Apollo, a blue-chip different asset supervisor.”
Bryan Leppi, Co-founder and Chief Enterprise Improvement Officer for Berlin-based adviqo, added: “Ingenio and adviqo are leaders in our respective areas. With little geographical crossover we provide complementary product suites that includes on-line marketplaces, web sites and apps, streaming media and podcasts, content-based on-line gives, in addition to TV and magazines. So, collectively, we’re making a complete and world market chief.
“Whereas there’s a robust enterprise case for this mix, having shared values and attitudes, and the chance to study from one another, is equally essential for the longterm success of our mixed group. This may enable us to faucet into new merchandise and markets and to additional develop our talent units like by no means earlier than. We’re enthusiastic about what the longer term holds.”
About Ingenio
Ingenio is the market chief in non secular and emotional steerage within the US. Headquartered in San Francisco, CA, Ingenio is a set of on-line locations together with Keen.com and Purple Backyard, the place folks discover emotional and non secular steerage on love, relationships, and life. With a staff of greater than 140 colleagues, Ingenio is captivated with steady enchancment and connecting folks with one of the best content material and advisors to empower them to reside happier lives.
Ingenio additionally owns and operates one of many world’s largest astrology media corporations, with manufacturers together with Horoscope.com, Astrology.com, Horoscopo.com and SunSigns.com. They attain greater than 20 million distinctive customers every month and publish every day content material through the 4 web sites, 39 e-mail newsletters, and three cell apps.
About adviqo
adviqo is the market chief in non secular and emotional steerage in Europe, with headquarters in Berlin, Germany. It employs greater than 240 folks worldwide, together with Germany, France, Italy, Spain and the UK.
adviqo’s mission is to supply person-to-person recommendation and galvanizing content material to anybody looking for self-care, private progress and readability. Its portfolio consists of web sites and apps, streaming media and podcasts, content-based on-line choices, TV and magazines. adviqo operates main manufacturers together with Questico, The Circle, Kang, Horoskop.de, viversum and Zodiac Contact.
About Alpine Traders
Alpine Traders is a people-driven non-public fairness agency that’s dedicated to constructing enduring corporations by working with, studying from, and creating distinctive folks. Alpine makes a speciality of investments in corporations within the software program and providers industries. Its PeopleFirst technique features a CEO program that permits Alpine to deliver management to conditions the place extra or new administration is required post-transaction. Alpine is at the moment investing out of its $2.25 billion eighth fund.
For extra data, go to http://www.alpineinvestors.com.
View supply model on businesswire.com:https://www.businesswire.com/news/home/20220502005194/en/
CONTACT: Media contacts
MC Model Communications (USA)
Flerine Cruz
flerine@mcbrandcommunications.com
(919) 257-8818Maitland/amo (Europe)ingenio@maitland.co.uk
+44 (0) 207 379 5151
KEYWORD: CALIFORNIA GERMANY EUROPE UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL PUBLISHING TECHNOLOGY FINANCE COMMUNICATIONS PROFESSIONAL SERVICES MENTAL HEALTH ONLINE RETAIL TV AND RADIO RELIGION ALTERNATIVE MEDICINE ENTERTAINMENT CONSUMER INTERNET HEALTH MOBILE/WIRELESS
SOURCE: Ingenio, LLC
Copyright Enterprise Wire 2022.
PUB: 05/02/2022 01:13 PM/DISC: 05/02/2022 01:13 PM
