Vieve, one of many UK’s main protein water manufacturers, has introduced they’re among the many first on the planet to launch a spread of vegan protein waters. The hydrating plant-based protein options are aimed on the ever-growing market of vegan and flexitarian customers on the lookout for a simple and handy plant-based protein enhance with out the added sugars, fat or extra energy.
Initially launching with two flavours, Wild Cherry and Peach & Orange, the drinks are vegan, have 10g protein, zero sugar, solely 50 energy but additionally style actually good! The merchandise mark a massively vital second for the Vieve model, as they set up themselves as a world class chief, providing a water-based protein enhance in vegan kind. These new drinks are the most recent addition to the Vieve providing, who’ve a longtime vary of flavoured protein waters and protein powders obtainable to buy online, by way of Amazon and Ocado, nicely as via export throughout 13 markets in Europe, the Center East, Asia and Africa.
Rafael Rozenson, founding father of Vieve, stated of the launch: “Because the model has grown, we’ve got constructed a loyal shopper base and considered one of their primary requests has been for a vegan protein water. With the ability to provide this can be a vital second for the enterprise, and one I’m immensely pleased with because it exhibits our dedication to bringing 1st to market innovation throughout the class. The marketplace for protein merchandise within the UK has grown massively within the final decade, from about £50 million to an over £1 billion business right this moment and we really feel there may be numerous upside for progress as we deliver a complete new phase of shopper into the market who’re postpone by conventional powders, drinks and shakes.”
Launched in 2018, by Rafael Rozenson, Vieve has achieved phenomenal success and has greater than weathered the turbulence of the final 2 years, with gross sales up by 200% regardless of the consequences of Brexit and COVID. That is significantly pertinent provided that Rafael is a sole founder competing in opposition to a lot bigger manufacturers all with substantial backing – the expansion is testomony to the standard and demand for the product.
The enterprise can be targeted on changing into extra sustainable and off-setting its carbon emissions, by planting a tree for each 5 packs bought and has planted over 12,000 timber over the previous 12 months.
