In accordance with founder and CEO Udi Peretz, SOLVEAT started from his private ache when recognized with prediabetes whereas managing an natural extracts enterprise in China. Peretz was suggested to make use of natural medication by a neighborhood Chinese language physician, Prof. Xia, one other co-founder of the corporate. The remedy helped however was disagreeable to make use of resulting from its sturdy style and complex preparation.
Ultimately, they selected a extra handy and accessible technique for utilizing natural medication – meals as medication. SOLVEAT joined CTech as a part of its Startup Boarding Go collection to share how its know-how may also help alleviate the ache level of consuming medication.
Sector: Healthcare, Foodtech
Product/Service description:
SOLVEAT’s imaginative and prescient is to revolutionize on a regular basis meals – concentrating on particular medical situations by integrating natural medication immediately into peculiar meals merchandise.
Now we have developed a technological platform that mixes scientific, medical, and high-quality requirements. Our distinctive method allows the introduction of energetic substances into meals whereas retaining their scrumptious style.
At the moment, the corporate is specializing in merchandise that decrease blood sugar ranges and are supposed for pre-diabetics, who symbolize one-third of the US grownup inhabitants (88 Million individuals) in addition to lots of of hundreds of thousands of individuals worldwide.
SOLVEAT’s first product, with its distinctive natural composition for pre-diabetics, was proven to scale back blood sugar as much as 24% in a subject research with 12 volunteers and is backed by spectacular in-vitro outcomes.
Subsequent, SOLVEAT can be growing further compositions for high-impact medical situations.
Our multidisciplinary staff contains Western and Chinese language docs, biotechnologists and Meals-tech specialists, and operations and enterprise growth professionals who’ve joined forces to check and develop the following era of practical meals.
Udi Peretz, MSc. – Co-founder and CEO. Udi is an skilled in natural extracts and in industrial operations and administration. Udi has an MSc. in Microbiology from Hebrew College and has held numerous management positions in pharma, meals, and biotech corporations in Israel and in China (Teva, Gadot, Amgal, and Kamedis). Previous to founding SOLVEAT, Udi was managing and working a natural biotechnological firm in China that developed and manufactured high-standard proprietary extracts.
Dr. Zakhar (Zacki) Nudelman, Ph.D., MBA – CBO. Zakhar is a pharmacist by coaching and obtained his Ph.D. diploma in pharmaceutical sciences and MBA (Biomed) from the Hebrew College of Jerusalem, Israel. Dr. Nudelman possesses a profound mixture of scientific and enterprise expertise. Zakhar is an skilled within the fields of biotechnology and enterprise growth with over a decade of expertise and a confirmed observe file in product growth and commercialization.
Tal Naveh, Dipl.Ac.Ch. – Co-founder and CTO. Tal Naveh is a Conventional Chinese language Medication (TCM) specialist and practitioner working a profitable observe in Tel Aviv, Israel. Tal started his training of Chinese language medication at Tel Aviv College after which spent over 4 years in China specializing at Chengdu TCM College underneath the tutorship of Prof. Xia. Tal combines stable experience in TCM with a deep understanding of the wants of Western sufferers.
Final Funding Spherical: $950,000
Final Funding Stage: Seed
Date of Final Funding: December 2021
Whole funding to this point: $980,000
Traders (main and all): The Trendlines group
Present variety of workers: 4
SOLVEAT was fashioned after the founder and CEO, Udi Peretz, was recognized as prediabetic whereas managing an natural extracts enterprise in China. Udi consulted with a well-known native Chinese language physician, Prof. Xia Lengthy, who suggested him to take natural medication for his prediabetes. Whereas the remedy helped, it was not nice to take resulting from its sturdy style and prolonged preparation of the herbs. Udi mentioned concepts with Prof. Xia Lengthy and found a extra handy and accessible technique to take natural medication – utilizing meals as medication. That is how SOLVEAT was born.
Udi introduced the imaginative and prescient to Israel and the corporate began at XLR8 Accelerator. He started constructing the corporate and assembled a multidisciplinary staff of specialists which included Dr. Zakhar Nudelman, who serves as CBO and Head of Scientific Affairs, and Tal Naveh, the Director of Natural Medication.
What’s the want for the product?
SOLVEAT’s platform method targets high-impact medical situations by growing particular, food-compatible, natural compositions for every situation. Shoppers worldwide need meals merchandise that enhance their well being and are backed by stable scientific and medical knowledge.
The primary product and utility being developed by SOLVEAT is an natural composition included in chocolate. The product prototype has proven to considerably decrease blood sugar ranges in those that endure from pre-diabetes, a syndrome that impacts one in three adults within the U.S and lots of of hundreds of thousands worldwide.
How is it altering the market?
SOLVEAT has a singular positioning within the foodtech business panorama. Our price proposition for our customers contains scrumptious meals merchandise for bettering the well being of people affected by particular medical situations fairly than merely being “permissible” or “innocent”. This distinctive added worth and product operate are among the many main differentiating attributes of SOLVEAT when evaluating us to present options.
How massive is the marketplace for the product and who’re its essential prospects?
Our progressive method addresses the quickly reworking practical meals market which is estimated to be price $250 billion rising at an 8% CAGR. This market is pushed by the rising demand for innovation, more healthy meals, and pure options.
Particularly, SOLVEAT is concentrating on the US $5 billion Phytochemicals & Plant Extracts section of the worldwide practical meals substances market.
Direct prospects embrace meals producers which would be the main focus right now and main meals substances corporations can be approached later down the highway.
Does the product exist already? If not – at what stage is it and when is it anticipated to hit the market?
Up to now, the primary product prototype (meals suitable natural composition for prediabetics) is being optimized and underneath an ongoing regulatory course of. Meals containing SOLVEAT’s natural composition for prediabetics are anticipated to launch in a yr, as a part of a three way partnership with Ornat Sweets, beginning with Israel as a pilot market.
The event of a second product, a food-compatible natural composition for immune enhance, has already began.
Who’re the principle opponents on this sector and the way massive are they?
There are a number of startups and small corporations growing practical substances based mostly on remoted natural molecules and probiotics, nevertheless, none of them are complicated natural compositions corresponding to SOLVEAT’s. One firm price mentioning is French-based Valbiotis, which has a strategic partnership with Nestle.
What’s the added worth that the founders convey to the corporate and the product?
Ehud (Udi) Peretz, CEO: Udi has an MSc in Microbiology and held numerous management positions in pharma, meals and biotech corporations in Israel and China. Previous to founding SOLVEAT, Udi managed and operated an natural biotechnological firm in China that developed and manufactured high-standard proprietary natural extracts.
Dr. Zakhar (Zacki) Nudelman, CBO and Head of Scientific Affairs: Pharmacist by commerce with a PhD in pharmaceutical sciences and an MBA. Zacki brings a profound mixture of enterprise and scientific expertise and a confirmed observe file in product growth and commercialization.
Tal Naveh, Director of Natural Medication: Conventional Chinese language Medication (TCM) specialist and practitioner working a profitable clinic in Tel Aviv. Tal combines stable experience in TCM with a deep understanding of the wants of Western sufferers.
Moreover, a various staff of companions and advisors contains:
Prof. Xia Lengthy: A number one TCM physician in Chengdu Sichuan Province, China. Xia holds a post-doctorate in immunology and is the Director of the Chengdu Hospital. His focus is on the remedy of sufferers utilizing a mixture of TCM and Western medication.
Prof. He Yuxin: A top-notch practical meals specialist of TCM in Chengdu Sichuan Province, China. He has been engaged in trendy Chinese language medication innovation and dietotherapy analysis work.
Dr. Orna Levin: A medical physician with a observe file in progressive pure cures. Moreover, Orna has huge expertise in medical trials.
Yair Darel: Maintain an MSc. in engineering in addition to an MBA. After a number of profitable a long time in excessive tech, he took a brand new problem and have become the proprietor and CEO of Ornat Sweets in Israel. Yair has huge expertise working and managing progressive corporations, bringing the innovation from excessive tech to foodtech.
Kfir Alon: Holds an MBA from Yale, College of Administration and assists SOLVEAT on an advisory degree. Kfir leads the cider portfolio for ABINBEV within the UK. Beforehand, he managed the foodtech group at JVP/Israel Initiative.
What’s going to the cash coming in from the spherical be used for?
The cash from the upcoming spherical can be used for R&D, product optimization, high quality management duties, and regulation in direction of pilot gross sales in Israel, a big fundable millstone for SOLVEAT.
Something you need to add?
At the moment, most corporations are shifting to, and investing in, meals innovation and practical meals.
Conventional practical meals leaders corresponding to Abbott Vitamin, BASF SE, and extra are actually having to compete with big corporations corresponding to Nestle, PepsiCo Inc., Unilever, Mars, and others which have joined this quickly rising market section.
Notably, the main focus is normally on making practical meals which can be permissible (e.g., clear label) or believed to be wholesome. Excessive blood sugar is an efficient instance to show this method. There are many diabetic, sugar-free or low glycemic index meals which declare to scale back the quantity of carbs ingested by the patron.
SOLVEAT, nevertheless, brings a novel method to the definition of practical meals. We declare and show, scientifically and clinically, that practical meals can truly enhance the medical situation of the patron. In different phrases, going one step past, by actively decreasing blood sugar ranges.
That is how we outline the “subsequent era of practical meals” and method the market, providing vital added worth and a sustainable aggressive benefit.