A Naples-based staff has pushed the facility button on “athletic gasoline” with lofty objectives to broaden a brand new sports activities drink designed for rehydrating and recharging folks.
Go-To Sport athletic gasoline is the truest sports activities drink obtainable, stated Craig Brogna, founder, CEO and chief artistic officer of Go-To Sport. “This can be a true sports activities drink not like others on the market,” he stated. “It incorporates herbs, nutritional vitamins, electrolytes, a ton of antioxidants and it’s all made with actual substances. No synthetic sweeteners, flavors or dyes. There’s extra fruit juice on this product than any product just about out there on the market.”
The primary three flavors — berry, lemonade and orange-mango — are made with 57% to 68% fruit juice, relying on every taste. “While you drink this sports activities drink, it’s very, very flavorful and you may separate the flavors if you style it,” Brogna stated. “As an illustration, if you drink the orange-mango, you possibly can style the orange after which you possibly can style the mango and you may separate the flavors due to the actual substances that we’re utilizing, the actual fruit juice.”
Getting so far has been an extended journey for Brogna. “Mainly, this began seven years in the past,” he stated. “I’ve all the time been very athletic. I’ve all the time been concerned in sports activities. On the time, there was solely Gatorade actually and a few others however these merchandise actually aren’t good for you. They aren’t sports activities drinks.”
Eschewing the sugar, synthetic flavors and dyes which might be frequent in power drinks, Brogna got down to create an actual sports activities drink that may profit an athlete by replenishing nutritional vitamins and vitamins misplaced from sweating and exertion. “This can be a high quality drink for the sports activities business,” he stated about Go-To Sport.
As a result of Brogna had particular objectives, it took him a great deal of time, cash and arduous knocks to create the enterprise and product he needed. “This has been seven years within the making. It has been an enormous curler coaster journey for me,” he stated, noting that he has had quite a few begins and stops by aligning with the fallacious folks or firms. “It’s not an affordable enterprise to tackle.”
He discovered the precise folks in Florida, together with Peter Radno Jr., a Naples resident greatest recognized for creating GoldCoast Salads together with his father a few years in the past. Radno is president, chief working officer and senior vp of gross sales for Go-To Sport.
The native staff is self-distributing the product, which is manufactured and bottled at Diet Laboratories Inc. in Clearwater. The primary cargo was picked up only a week in the past.
“Proper now, we’re simply beginning small in Naples, however we need to be diversified the place we promote it. I’d prefer to get into the highest comfort shops like Wawa, 7-Eleven, supermarkets, gyms and big-box shops,” he stated. “At present, we’re in 11 shops.”
The product already is obtainable at areas similar to Oakes Farm Market, Rose Meals Mart, Key Meals grocery store and some space 7-Eleven comfort shops. The recommended retail worth for a 12-ounce bottle is $2.99 to $3.79. Radno could have a demo, sampling and kickoff of the product 11 a.m. to 2 p.m. Friday at Wynn’s Market in Naples and 6 to 9 a.m. Monday on the 7-Eleven at Creekside on Immokalee Highway in North Naples.
“The suggestions has been very, very optimistic,” Radno stated. “As an illustration, one gentleman this morning tasted the lemonade and he stated, ‘It tastes like lemonade. It’s not watered down. There’re no chemical compounds.’ They’re responding to the standard of the product.”
The emblem for Go-To Sport features a rendering of an influence button. “That image represents energy as in energy on,” Brogna stated. “I like this as a result of, to me, it’s a common image that everyone is aware of and might perceive and relate to particularly.”
Brogna’s objective is to construct on Go-To Sport with different more healthy drinks and ultimately turn into a nationwide and even worldwide firm. “We’re beginning out with the sports activities drink however the objective is to broaden on the Go-To model with teas, wholesome sodas, even power drinks,” he stated. “I need to give folks a more healthy number of drinks.”
To that finish, the native staff hopes to draw traders to assist the corporate develop and attain these objectives. “What we’re seeking to do is increase capital to develop the model,” Radno stated. “A very powerful factor is to have funds for the manufacturing.”
