When you’ve discovered your viewers–after you’ve answered why you do what you do together with the what, who, and how–you’ll want to determine the place these individuals spend their time. To build a business, you could concentrate on constructing neighborhood with like-minded people who you assist—and who assist you construct your small business.
Discover out what platform they frequent, then construct content material that serves these people. Perhaps your dominant platform is Instagram. In that case, you’ll wish to create movies, pictorials, or different supportive content material. Or maybe your followers favor you to deep-dive into content material, so that you repeatedly publish articles on Medium.
Discover that dominant platform and make it yours. Present up repeatedly. Spend time there interacting, actually get to know your followers, and publish persistently. Earlier than lengthy, you’ll construct a neighborhood who stays loyal to your model because it evolves, simply as you stay loyal to offering them useful data.
