BEAM Minerals’ story begins with soil depletion: a decades-long drawback ensuing, unsurprisingly, in a contemporary world of mineral-deficient folks. Regardless of a booming business complement trade, society’s persistent well being points persist. With the understanding that depleted soils imply depleted cells, BEAM Minerals delivers the plant-based, bioavailable mineral dietary supplements the human physique must optimize mobile well being and “come alive.”
Mineral deficiency is well-documented and more and more a part of mainstream well being and wellness conversations. As a result of fashionable people get solely 30 p.c of the minerals from the meals they eat, their 37 trillion cells wrestle to perform, leaving a path of fatigue, irritation, ache and total poor well being.
Dan Howard and Caroline Alan, Cofounders of BEAM Minerals, as soon as belonged to that majority affected by mineral deficiency.
“Dan launched me to plant-based minerals. On the time, I had flatlined adrenals and unhealthy gingivitis, and that was after being gluten-free for seven years,” Alan recollects. “Inside months of taking them, my adrenals had gone from flatlined to 1 third of the way in which up the charts. I went to the dentist and the tissue in my mouth had healed from six-millimeter pockets to 2 millimeters or much less. These minerals helped my physique achieve momentum towards the underlying irritation in my physique that I couldn’t appear to recover from.”
Impressed by their very own journeys again to well being and their intensive analysis into how minerals function within the physique, they got down to present mineral supplementation that works the place commonplace dietary supplements fail. From the get-go, they knew that meant offering solely plant-based minerals.
Most dietary supplements are product of rocks, shells, salts and bone and will not be notably bioavailable—so the physique solely makes use of a small portion of what an individual consumes. Producers compensate by utilizing mega-doses of…zinc, for instance, way over zinc receptors within the intestine might ever soak up. That is a part of the rationale why dietary supplements may cause undesirable unintended effects, like nausea.
Dan Howard within the BEAM laboratory
“Folks use these dietary supplements for a brief time frame, however as a result of they don’t work, folks don’t really feel a distinction and so they typically cease taking them. The dietary supplements fail by not making an allowance for how mineral replenishment truly works within the physique,” Alan explains. “If in case you have a posh system of 37 trillion cells, and also you’re specializing in getting X quantity of magnesium, you’re lacking the broad image. The human physique is product of minerals and wishes a broad spectrum of minerals to assist its many features. It additionally wants us to supply these minerals in a format that the mobile system can truly make the most of. It’s like your automotive: placing oil in your fuel tank or overfilling your oil reserve simply doesn’t work and can trigger extra issues.”
The corporate has two flagship merchandise: Electrolyze™ is a fulvic mineral complicated that, as a flavonoid, transports vitamins into and biowaste out of cells, replenishing electrolytes, offering vital co-factors and supporting power manufacturing. Micro-BOOST™, a humic mineral complicated, detoxifies the physique by gathering free radicals and biowaste, binding with heavy metals and, finally, eradicating them from the physique.
Research have linked humic acid substances to improved thyroid perform, wound therapeutic, colon well being, lead detoxing and anti-inflammation. Fulvic acid has been linked to therapeutic contaminated wounds, anti-inflammation, immune regulation, weight reduction, antibacterial exercise and collagen manufacturing.
BEAM Minerals dietary supplements are distinctive amongst plant-based mineral dietary supplements due to their 100% bioavailable supply format.
“As a result of they don’t must be digested first, the minute you drink our minerals, your physique begins to soak up them, by means of the liner of your mouth, your esophagus and on down,” Alan says. “However better of all, they style like water!”
Manufactured by way of a mild course of that makes use of no chemical substances, BEAM Minerals merchandise harness the facility of humic and fulvic substances and supply a full spectrum of minerals {that a} physique must thrive.
Since its launch in 2016, BEAM Minerals has seen exponential development, which, in response to the crew, is the results of honing their message, distinctive customer support and a excessive fee of return clients.
“We regularly say we gained the lottery as a result of we’ve got merchandise that truly make folks really feel higher and get higher,” Howard says. “Our tagline ‘Works like Magic — Backed by Science’ is true.”
A lucky second alongside the corporate’s development journey was BEAM Minerals’ early discovery of the keto neighborhood, or maybe extra precisely, the keto neighborhood’s discovery of BEAM Minerals. The ketogenic weight loss plan entails pushing the physique into ketosis, the place it transitions from burning carbohydrates to burning fats. Right here, the “keto flu” units in, full with complications and cramping. BEAM’s plant-based electrolytes and minerals supplied welcome reduction. In response to demand, the corporate rebranded and have become Keto-BEAM in 2018, increasing its attain to an sudden viewers.
“We additionally wished to market past Keto—to athletes, to folks eager to age gracefully, to folks with persistent points—so we launched the brand new BEAM Minerals model in 2019,” Alan says. “Each avenue we’ve walked down has opened as a result of minerals are really the vanguard of well being.”
Alongside the way in which, the crew overcame a problem widespread amongst startups: methods to succinctly talk complicated ideas. As an alternative of going too deep into the organic results and the underlying science of, say, mitochondria perform, the crew discovered to simplify and streamline its messages to higher land with the folks it wished to assist.
“We’re shameless mineral evangelists, however we’ve got discovered to not preach! As an alternative we converse sparingly to not drive feed a technical dialog to folks with a fireplace hose,” Alan jokes. “So, we clarify merely, ‘You’ve gotten 37 trillion cells in your physique. Each cell wants minerals to perform. You possibly can’t get sufficient minerals from the meals you eat, so your cells are ‘hangry’. Hangry cells crave sugar and carbohydrates. This feeds pH imbalance and irritation. System imbalance results in persistent points, which finally end in illness and sickness.’ As one instance, research have proven that 75 p.c of people that have skilled coronary heart failure even have mineral deficiencies.”
Their resolve has solely gotten stronger as a rising variety of shoppers describe feeling higher and experiencing resolutions to long-term well being points like insomnia, overactive nervous methods, leaky intestine, complications, persistent fatigue and even melancholy.
“If in case you have a scarcity of power, and also you don’t really feel nicely, and there’s COVID on high of it, that may influence your psychological well being,” Howard provides. “As cells start getting what they want, power rises and the entire physique begins to come back alive. As an alternative of being in survival mode, folks then have the power to do the issues that make them joyful. And doing what you like creates extra aliveness. It feeds on itself.”
The BEAM Minerals “Come Alive” marketing campaign reminds folks what it appears like when each single cell is functioning optimally and the way straightforward it may be to replenish the minerals they lack.
“Our our bodies are so nicely designed. Well being and steadiness are the default, and the physique is continually working to get again to that,” Howard explains. “So, if you present full-spectrum plant-based mineral assist, you allow your physique to return to homeostasis.”
Plant-based minerals come from deep within the earth, the concentrated stays of historic rainforests which have decomposed over millennia. BEAM Minerals are sourced from the richest deposit discovered on Earth up to now.
“Mom Earth supplied a easy mineral replenishment answer for all mobile methods throughout the earth: fulvic and humic substances,” Alan concludes. “Our our bodies have advanced over millennia as earth-based mobile methods, to make the most of these plant-based substances. So, why not make use of this stunning reward that’s been supplied, and benefit from the expertise of coming alive from the within out!”
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