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NovaBay® Prescribed drugs, Inc. (NYSE American: NBY), an organization creating and commercializing high-quality, scientifically formulated eyecare and skincare merchandise, publicizes the engagement of considered one of China’s main advertising and marketing corporations for omnichannel built-in advertising and marketing and branding providers of DERMAdoctor skincare merchandise in China. NovaBay’s new advertising and marketing associate will even handle DERMAdoctor’s on-line flagship retailer on Tmall.com, the main business-to-consumer (B2C) on-line retailer in China.
“As buying energy and digitalization have elevated throughout China, e-commerce has grown exponentially. Most of the world’s main manufacturers have entrusted our new advertising and marketing associate to deliver their merchandise to the huge Chinese language market, and we’re delighted to have interaction them to drive gross sales of our DERMAdoctor product line,” stated Justin Corridor, NovaBay CEO. “Over time NovaBay has developed sturdy relationships in China and we all know that success there may be predicated on a powerful, native enterprise associate with word-of-mouth as among the best methods to draw new clients. Our new advertising and marketing associate brings us a significantly expanded community of bloggers and influencers along with sturdy social media capabilities, making it an optimum selection for creating optimistic model consciousness and selling gross sales of DERMAdoctor merchandise.”
NovaBay’s newly engaged Chinese language advertising and marketing agency will make the most of its in depth market data to develop a personalized advertising and marketing plan for DERMAdoctor merchandise constructed round purposeful skincare and the ideas of wholesome pores and skin and pure substances. The advertising and marketing and branding technique will embrace social engagement with key opinion leaders to create model consciousness with messaging tailor-made to focus on audiences. Moreover, the advertising and marketing associate will increase the presently promoted DERMAdoctor KP Responsibility merchandise to incorporate the total KP Responsibility line of exfoliating physique therapies, in addition to the total Kakadu C product line of vitamin C-based elixirs with anti-aging properties.
The administration of the DERMAdoctor flagship retail retailer on Tmall.com shall be assumed by NovaBay’s newly engaged advertising and marketing associate starting on March 1, 2022. Tmall.com accounted for greater than 60% of B2C on-line retail transactions in China in 2020. Based on Euromonitor, the marketplace for purposeful skincare merchandise in China is predicted to exceed $100 billion by 2024 and to account for greater than 22% of the whole Chinese language skincare market.
About NovaBay Prescribed drugs, Inc:
NovaBay Prescribed drugs, Inc. is a pharmaceutical firm that develops and sells scientifically created and clinically confirmed client merchandise for the eyecare and skincare markets. Avenova® is essentially the most prescribed antimicrobial lid and lash spray and CelleRx® is a breakthrough product within the magnificence class. In November 2021, NovaBay acquired DERMAdoctor, LLC, an organization providing greater than 30 dermatologist-developed skincare merchandise bought via conventional home retailers, digital magnificence channels and worldwide distributors.
