Over the previous half-year for the reason that fast-casual vegan chain previously often known as By Chloe introduced its new title — Beatnic – the New York Metropolis-based lunch spot has been honing its model identification with a brand new slogan (“100% vegan, 100% scrumptious), an up to date look (with a 60s-inspired emblem and groovy packaging aesthetic) and an evolving loyalty program.
Beatnic president Catey Mark Meyers is particularly pleased with the brand new consolation food-driven menu objects on the up to date menu just like the Buffalo cauliflower tots, which had been a Tremendous Bowl particular that grew to become a menu mainstay after they had been tremendous in style, or the loaded shroom nachos made with crumbly fable meaty mushrooms resembling the heartiness of floor beef on nachos.
“One factor we’re specializing in proper now could be relatively than bringing in loads of pretend meat merchandise, we’re taking greens and letting them shine,” Mark Meyers mentioned. “The broad availability of meat substitutes helps convey consciousness and broader acceptance of the vegan motion however we wish to let entire components shine.”
Mark Meyers and her staff have been selling the newly reimagined Beatnic model at New York Trend Week in February, the place they had been capable of cater some occasions and develop model consciousness with fashions and celebrities.
