“I’m thrilled to announce this funding from Nordic Eye Enterprise Capital,” mentioned Romanescu. “This funding will assist our enterprise immensely. Whereas I think about myself a real entrepreneur having began over 4 companies, Underlining is the one which I see limitless potential for. Because of Peter, Christian and your entire Nordic Eye Staff, Underlining will proceed to increase our manufacturers, staff and general enterprise.”
Underlining is reimagining the patron magnificence expertise by offering premium “individuals merchandise” which can be high-quality and cruelty-free via their flagship manufacturers Nailboo, Conceal and TatBrow. Underlining has seen immense success by amassing over a million clients worldwide since its launch two years in the past. Firm officers attribute its success to the model’s considerate social media campaigns and inventive advertisements.
As a direct-to-consumer model, Underlining has relied closely on advertising and their social channels together with Instagram, TikTok, Pinterest, Fb, Google and Snapchat to develop their viewers base. The model has been in a position to showcase their merchandise via viral social advertisements proving the worth of their home of manufacturers technique. The corporate is supported by model advisors, Henry Davis, chief technique officer chord commerce (previously president of Glossier) and Jaime Schmidt, founding father of Schmidt’s Naturals.
“We’re excited to put money into Underlining and their fast-growing manufacturers centered on Millennials and Gen-Z,” mentioned Peter Warnoe, founder accomplice of Nordic Eye Enterprise Capital. “They’ve in a short while constructed a best-in-class supplier of high-quality, value-for-money cosmetics, and now we have excessive expectations for the long run collaboration.”
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