The federal government is ready to advertise Hua Hin and Cha-am as Thailand’s “Wellness Sandbox” to draw health-conscious vacationers from around the globe.
Authorities spokesman Thanakorn Wangboonkongchana stated on Friday that the Centre for Financial State of affairs Administration (Cesa) authorised in precept the Tourism Authority of Thailand’s (TAT) proposal to advertise the “Thailand Wellness Sandbox” for Hua Hin district of Prachuap Khiri Khan and Cha-am district of Phetchaburi.
In line with the spokesman, Hua Hin and Cha-am can be touted as locations for wellness tourism focusing on vacationers from neighbouring nations in Asean in addition to from Europe, the Center East, america and Canada.
Well being-related services in each districts can be highlighted, together with the “Thailand Riviera” marketing campaign to draw guests to coastal locations within the South, Mr Thanakorn stated.
Efforts can be made to make sure vacationers obtain international-standard providers, he stated.
Cesa additionally instructed TAT to contemplate increasing wellness promotion to different areas, Mr Thanakorn stated.
Krod Rojanastien, president of the Thai Spa Affiliation and head of the Hua Hin Recharge programme, welcomed the Wellness Sandbox challenge.
He stated a notable development has emerged amongst vacationers around the globe who’re inserting higher emphasis on well being and wellness, and that Hua Hin and Cha-am are amongst wellness locations that match the invoice.
“To construct this type of vacation spot, now we have to take a look at parts akin to first rate dwelling requirements and situations, the surroundings and likewise custom and tradition.”
He added, “These are parts on the availability aspect, and now we have to look into whether or not they’re appropriate or not, and if that’s the case, we are able to then promote the districts as two of the world’s latest wellness locations offering a high-quality tourism and wellness expertise.”
Relating to Hua Hin’s readiness to turn into a wellness vacation spot, he stated that Hua Hin is already greater than sufficiently geared up to serve health-conscious vacationers.
“We even have manufacturers with fantastic reputations for well being and wellness, like Chiva-Som Worldwide Well being Resort.
“Certainly, a lot of Hua Hin is legendary on this respect. Due to this fact, now we have mentioned with native authorities a plan to show Hua Hin right into a ‘Metropolis of Well being’.”
“And don’t neglect,” Mr Krod stated, “that Hua Hin has many aged vacationers in addition to aged foreigners settling down right here. So, this [Wellness Sandbox scheme] may also reply to the wants of an ageing society. Within the put up Covid-19 interval, folks around the globe can be searching for particular locations like this,” he stated.
Operators have additionally welcomed the federal government’s determination to renew the “Take a look at & Go” programme for worldwide guests.
Saksit Mungkarn, president of the Tourism Council of Trat, on Friday additionally welcomed the Centre for Covid-19 State of affairs Administration’s (CCSA) determination so as to add extra areas, together with Trat’s Koh Chang district, to the state’s tourism sandbox programme, which is applied at current in Phuket, Koh Samui, Koh Tao, Koh Phangan, Krabi and Phangnga.
He stated the sandbox programme can be an ideal boon to operators on Koh Chang as many premises and accommodations have obtained the Security and Well being Administration (SHA) Plus certificates.
On Thursday, the CCSA introduced that the Take a look at & Go scheme will resume on Feb 1, with stricter necessities together with a RT-PCR take a look at on the fifth day following entry into Thailand.
