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This month, main poke chain Pokeworks is testing vegan spam musubi on its menu at seven company areas in Washington, New York, and California. The brand new menu merchandise on the chain—which focuses on customizable poke bowls—was developed in partnership with Hong Kong-based vegan model OmniFoods and makes use of its OmniPork Luncheon (a vegan tackle Hormel’s SPAM) as a substitute of pork to recreate fan-favorite protein Garlic Spam Musubi. Pokeworks is testing the brand new plant-based pork possibility in time for Veganuary, the marketing campaign that challenges folks to go vegan for the month of January and past.
“This partnership with OmniFoods could be very thrilling as we proceed to seek out extra plant-based alternate options that may be added to our prospects’ favourite bowls at Pokeworks,” Steve Heeley, CEO of Pokeworks, mentioned in a press release. “With sustainability as one among our core values, we’re continually in search of progressive methods to satisfy shopper demand which are each good for the planet and supply wholesome choices for conscious shoppers. We sit up for working with OmniFoods to assist showcase [its] premium, most well-liked different to our conventional Garlic Spam Musubi.”
Pokeworks at the moment operates 65 eating places nationwide and because it plans to develop to 85 areas by the tip of 2022, the chain is trying to diversify its menu with extra sustainable proteins. Along with working with OmniFoods (which additionally just lately launched a vegan fish line), Pokeworks has partnered with aquaculture startup WildType to carry its sushi-grade cultured fish—produced from a small variety of fish cells in a lab setting—to shoppers as soon as the startup beneficial properties regulatory approval.
Vegan “spam” is a factor now
Pork-based spam is a staple in lots of cultures and OmniFoods created a vegan model of it utilizing non-GMO soy, peas, shiitake mushrooms, and rice to present shoppers an possibility that’s free from animal cruelty and higher for the surroundings. OmniPork Luncheon initially debuted in Asia, the place it made its approach onto the menu at McDonald’s areas throughout Hong Kong and Macau in 2020 earlier than being examined at choose areas in China in 2021.
OmniFoods made its US debut in April by a handful of restaurant companions nationwide which used its vegan pork merchandise, together with OmniPork Luncheon, in a wide range of dishes from lumpia to sushi rolls to musubi. In August, OmniFoods made its retail debut at grocery chains equivalent to Complete Meals Market and Sprouts, bringing the provision of its plant-based merchandise to roughly 40,000 factors of sale all over the world.
“After our profitable enlargement within the US during the last six months, we’re extremely delighted to companion with Pokeworks and convey OmniPork to extra folks and communities in addition to fulfill our mission to assemble a multi-faceted world ecosystem of future meals,” David Yeung, founder and CEO of OmniFoods, mentioned in a press release. “We now have little doubt that the brand new OmniPork Luncheon Musubi might be successful, and we sit up for rising our partnership whereas taking a stance to help Veganuary and recognize the affect meals can have on our world.”
At the moment, OmniFoods is the one firm to commercialize vegan spam however it may quickly get stiff competitors from Hormel, which signed an unique partnership with food-technology firm The Higher Meat Co final yr. Beneath the settlement, Hormel’s enterprise arm 199 Ventures will work to carry new plant-based meat merchandise to the market utilizing The Higher Meat Co.’s distinctive fermentation applied sciences, which might end result within the launch of brand name identify vegan SPAM.
For extra about vegan spam, learn:
Vegan ‘Spam’ Took Over Asia. Now, It’s Coming for North America.
McDonald’s Launches Vegan ‘Spam’ in Hong Kong
Hong Kong Brand Unveils World’s First Vegan ‘Spam’
Anna Starostinetskaya is the Senior Information Editor at VegNews and is all the time maintaining a tally of all issues vegan in her residence metropolis of San Francisco, CA and in every single place else.
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