MARK Wright is planning to rival exercise king Joe Wicks together with his personal vary of wholesome food and drinks, we will reveal.
The super-fit star has his personal work-out app Practice Wright similar to Joe together with his Physique Coach health empire.
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And now Mark is plotting Eat Wright and Dwell Wright meals choices to money in on his fame. Joe has a multi-million tie-in with mail order grub agency Gusto.
Radio and telly character Mark has simply been granted authorized safety with the UK’s Patent and Trademark Workplace for each titles that may keep in place for 10 years.
He’s trying to market well being meals and drinks, sauces, dressings, meals dietary supplements, cereal bars and protein shakes and health and weight reduction drinks.
The authorized paperwork had been lodged on his behalf by branding agency Catalyst World Ltd.
The papers additionally give him the rights to promote garments, digital media and sportswear and gear underneath the Eat Wright and Dwell Wright manufacturers.
They filed the authorized papers earlier this yr they usually have simply been handed and made regulation to stop counterfeiters from knocking out bootleg gear.
An mental property lawyer informed us: “This can give Mark the flexibility to take motion in opposition to third events who could also be utilizing the related names in the middle of commerce with out consent.
“The mere presence of those sorts of logos on the register also can act as a deterrent, the place a 3rd occasion is contemplating utilizing the title with out their consent
“Secondly, it improves their capacity to enter into agreements to commercialise their private model. By the use of instance, they could want to license out the logos to companions and earn royalties that manner.”
