15 TikTok Beauty Products That Went Viral in 2021

Mannequin Caitlin Lawson, who shares magnificence tutorials and product critiques together with her over 253,000 followers on TikTok as @blueyedcai, posted a six-second video making use of Dior Lip Glow Oil within the shade Mahogany. “It blew up,” she mentioned of the video that has over 3.7 million views and over 193.1k likes. “Earlier than I knew it, I kinda grew to become the Dior lip oil woman.”

Lawson wasn’t despatched the product or paid to attempt it out; she was initially turned on to Dior’s Addict Lip Tattoo by different creators on the platform, however when she realized it was offered out, she went for the Dior Lip Glow Oil as a substitute. She says, “I immediately knew it was gonna be bomb — it’s not sticky in any respect.”

Simply 1.2 ounces of Maison Francis Kurkdijan’s Baccarat Rouge 540 sells for $142, however that hasn’t stopped TikTok from changing into obsessive about the perfume. It has notes of jasmine, saffron, and cedar wooden and is usually described because the scent to put on if you wish to “odor wealthy.”

TikTok creator Charles Gross first heard of the fragrance years in the past when he realized that the Baccarat Resort in Manhattan, the place he likes to go for tea, makes use of the perfume within the foyer. However like Gross told his 722k followers on TikTok, despite the fact that he believes it’s effectively value its hefty worth due to its complexity, it’s now a “polarizing” scent. “An excessive amount of of something can spoil it,” he explains. “And I smelled it a lot it amalgamated right into a cloud with different cult favourite fragrances in New York Metropolis like Le Labo’s Santal 33, Glossier’s You, and a few Maison Margiela fragrances.”

Melissa Nacional, who critiques fragrances on TikTok, agrees with Gross. She goes so far as to say it’s not value the fee in the event you’re anticipating it to set you aside from the gang. “Its greatness is its downfall,” she told her following in September. “It grew to become so in style to the purpose the place the distinctiveness of it’s virtually out of date,” she explains to the Lower. “You possibly can stroll right into a membership or bar and odor that scent profile on a couple of ladies there. Is it Baccarat? Who is aware of, nevertheless it smells related sufficient.” And she or he’s proper. For each video speaking about Baccarat, there’s one other devoted to discovering cheaper dupes — Ariana Grande’s “Cloud” is probably probably the most really helpful.

Peter Thomas Roth is now virtually synonymous with Trinidad Sandoval. In a TikTok shared on August 25, the 54-year-old utilized the model’s Instantaneous FIRMx Eye Momentary Eye Tightener to her proper under-eye bag, which then diminished in seconds. The video was solely meant for her then-70 followers, nevertheless it went viral, even grabbing the eye of actress Gabrielle Union a day later. Sandoval now has over 172k followers, and her authentic video has been seen greater than 33.9 million instances and earned 5.5 million likes.

“I first got here throughout the product two and a half years in the past,” Sandoval informed the Lower. “I went to Sephora to ask if they might present me learn how to apply lashes, and whereas the glue was drying, I informed the woman serving to me, ‘Too dangerous you don’t have something for these ugly baggage of mine.’”

Whereas Peter Thomas Roth declined to share precise sale numbers, the model did affirm that Trinidad’s video “resulted in an instantaneous spike in gross sales” on their web site and continues to promote out throughout retailers.

TikTok was flooded with movies recreating Madison Beer’s make-up routine after the singer appeared in Vogue’s Beauty Secrets collection in February. She applies Charlotte Tilbury’s Magnificence Highlighter Wand within the colour Pinkgasm on the apples of her cheeks and on the bridge of her nostril. The blush was offered out from April by means of October of this 12 months, and the restock earned a waitlist of greater than 50,000 buyers globally, in keeping with the Charlotte Tilbury staff.

Jaclyn Forbes, a make-up artist and content material creator who tried Beer’s routine, understands why. “It’s uncommon that I ever say a product is definitely worth the hype, particularly with the extent of consideration and reward that this one is getting, however sure, it truly is that good,” she raves. What makes the product so distinctive is its hybrid formulation: “It’s principally a liquid blush and liquid highlighter multi function.”

On darker pores and skin tones, TikTok creator Nasrin Sampson says it offers a lit-from-within glow however is simply too gentle to put on alone. “It’s extra like a blush topper for me,” she explains. “I want they made a deeper shade of it as a result of it’s truthfully the proper blush consistency.”

For months, TikTok insisted that make-up artist Ariel Tejada used Dior’s Backstage Rosy Glow Blush in Pink on Kylie Jenner, however the youngest Jenner debunked the rumor in a YouTube video she filmed with Tejada in August. “I’ve by no means used it or owned it,” she mentioned. Tejada added, “Me and Kylie have eternally blended colours to create probably the most excellent shade of pink. We’d combine a few of her authentic [Kylie Cosmetics] blushes with this pink eyeshadow to create a very fairly blue-pinky colour.” However the blush was already showing in video after video and remains to be offered out at Sephora.

Even with out the Kylie Jenner stamp of approval, make-up artist Alissia Christidis, who has over 520,000 followers on TikTok, says that though it’s $37 for a small pan, it’s value the fee as a result of it “provides the proper pop of pinky flush to my cheeks.” She provides, “It appears lovely on everybody I’ve seen attempt it.”

“I had been on a witch hunt, asking for the universe to ship me a blush that complimented my olive pores and skin tone, and I used to be by no means a fan of liquid blush till I attempted Uncommon Magnificence,” says Ferny Zambrana, who posted concerning the product on TikTok in April. “You actually solely want somewhat.” And that’s precisely what others, like actress and creator Mireya Rios, like concerning the blush, too. “This can be very pigmented so one bottle will in all probability final eternally,” Rios says.

In keeping with Ashley Murphy, the director of digital built-in advertising and marketing at Uncommon Magnificence, the model noticed gross sales of the Gentle Pinch Liquid Blush enhance 100% from April to Might. Among the many eight shades within the assortment, Completely happy, a dewy cool pink; Pleasure, a dewy muted peach; and Bliss, a matte nude pink, are the top-sellers.

Make-up artist Mikayla Nogueira tried Em Cosmetics’ So Gentle Blushes in October — together with the model’s So Soft Multi Faceplay and Bronze Sculpt sticks (which she says are the “best” she’s ever used) — and true to its identify, the feel is extremely creamy and simple to mix. “Impressed is an understatement,” the make-up artist says in her video. “I simply fell in love with a product. I like when that occurs. Fuck! I’m so glad I purchased each colour.” On their finish, EmCosmetics.com noticed a 300 p.c enhance in visitors after Nogueira posted her assessment.

In late August, creator Wendy of @WendySkin went viral after sharing the merchandise she makes use of to get a detailed shave on her bikini line. The primary, and most vital, step includes exfoliating with First Help Magnificence’s KP Bump Eraser Physique Scrub With ten p.c AHA to “take away useless pores and skin expertise” and “reveal a really clear floor.” The video, which has over 5.4 million likes, has been seen over 35 million instances and resulted within the “highest-ever weekly gross sales” of the product, in keeping with the model.

Dr. Shah, a dermatologist who goes by @dermdoctor on the platform, says the product is very efficient as a result of it has each glycolic and lactic acid to chemically exfoliate, along with pumice to bodily exfoliate.

Should you’re particularly trying to deal with KP, or keratosis pilaris, because the product was initially meant for, he recommends following up the scrub with moisturizers made with lactic acid or urea, like First Aid Beauty’s KP Smoothing Body Lotion with 10% AHA, Cetaphil’s Daily Smoothing Moisturizer for Rough & Bumpy Skin, and Skinfix’s Resurface+ AHA Renewing Body Cream.

When certainly one of Kena Tchiteya’s over 335,000 followers requested the skincare fanatic and founding father of soon-to-launch Kena Skincare, who goes by @misskena on TikTok, what product she would advocate “for a darkish neck,” she didn’t count on her response to explode the best way that it did. Her advice? City Pores and skin’s Rx Even Tone Smoothing Physique Therapy, which targets situations like hyperpigmentation and keratosis pilaris with a mixture of glycolic acid, kojic acid, niacinamide, retinol, and lactic acid. “There are only some merchandise that cater to physique care points comparable to hyperpigmentation,” she says. “And City Pores and skin Rx has undoubtedly stood out from the gang with their formulation.” Tchiteya’s now collaborating with the model after her video resulted in “a 500 p.c uptick in gross sales week-over-week” and since November 3, has over 2 million views.

After magnificence and life-style vlogger Haley Pham, who has greater than 1 million followers on TikTok, shared her love for Tower 28’s ShineOn Milky Lip Jelly in Coconut — a “semi-sheer, milky mauve pink” — in February, the model noticed a 340 p.c enhance in gross sales of the shade at Sephora. The next month, the model noticed a 700 p.c enhance in Coconut gross sales on Tower28Beauty.com. The lip gloss makes Pham really feel like she has lip injections, she says in her video: “It’s simply my precise lip colour however higher, and since it’s a gloss and it’s so milky, it makes them look plump. It’s my holy grail.”

Nogueira picked up KVD Magnificence’s Pores and skin-Perfecting Basis Balm after seeing fellow TikTok creator Carla Del Rey try it out. Nogueira said at the beginning of her video, “I can not even inform you the final time I used to be impressed by a KVD product.” However that shortly modified when she utilized the primary stroke of basis to her cheek. “Holy shit!” she exclaimed. “It’s extraordinarily full protection however very gentle. It doesn’t really feel like something is on my face.”

When Rocio Soria tried L’Oreal Paris’s Infallible Recent Put on Basis-in-a-Powder in early February, she had round 850,000 followers on the app, the place she goes by @rocio.roses and shares make-up ideas, critiques, and dupe suggestions. Her video, by which she compares the powder basis with Dermablend’s Intense Powder Camo Foundation, went viral — it at the moment has greater than 1.3 million likes — and in addition catapulted her following to over 1,000,000 followers. “This [review] very a lot set off my profession,” she says. “I’ve since been capable of turn into a full-time content material creator and been given the chance to work with manufacturers I may solely dream of previous to my video going viral.”

As for the inspiration? “The hype is warranted,” she says. “I like how the product is full protection, and in a single clear swipe, it covers redness and darkish spots. It makes my pores and skin look airbrushed, and it seems like I’ve nothing on!”

Clinique’s Nearly Lipstick in Black Honey initially made its debut in 1971 and was a freebie in make-up reward units within the ’80s. The model’s founder and former Vogue editor Carol Phillips created the shade in an try to make a “black turtleneck” for the lips, one that might look good on each pores and skin tone. Darkish within the tube, the colour goes on fairly sheer, permitting its wearers to construct it as much as their desired depth. In keeping with Clinique, the shade started to promote out throughout retailers in July after Lord of the Rings superfan Shannon Johnson found that Liv Tyler wore the lipstick within the films.

Considered one of its many, many followers is Kensington Tillo, higher often called Kensy to her over 913,000 followers on TikTok. “It grew to become certainly one of my staples, which is difficult to do contemplating my make-up assortment is overflowing,” she shared with the Lower. “I believe what makes me prefer it a lot is how versatile it’s — it doesn’t matter what lip liner I pair with it, it blends in seamlessly.”

Stephanie Valentine, higher identified to her over 1.3 million followers as @glamzilla on TikTok, says she was utilizing Glow Recipe’s Dew Drops six months earlier than the product went viral and was consistently requested how she achieved her glow. “This serum is formulated with niacinamide, and over time your pores and skin will get higher and higher and it’ll look polished simply naturally,” she mentioned in her February video, which now has over 158,000 likes and over 1.9 million views. Different creators, like Nogueira, took discover and started testing out the product themselves. Simply 4 days later, Glow Recipe noticed a 600 p.c spike in day by day gross sales.

Valentine remains to be tagged in movies concerning the product and receives messages praising the discover “every single day.” Desire a pro-tip? Valentine tells the Lower, “Combine the Dew Drops together with your foundation for a glowy complexion.”

Caudalíe credit the early 2021 virality of their Instantaneous Detox Masks to creators like Rios and Valentine. The latter says she was 4 years early to the masks, which purifies and brightens the pores and skin with grapeseed polyphenols which can be wealthy in antioxidants, clay, and caffeine, however shared it together with her viewers in a March video that now has over 2.8 million likes.

When the masks went viral once more on the finish of September and at first of October, the model attributed it to Amelia Olivia, who tries to make use of the masks twice per week and says she’s by no means seen a masks “pull this a lot stuff out of her pores,” and Nogueira, who says she depends on the masks to clear the congestion round her nostril.

Caudalíe shared with the Lower, “the model offered 14 instances extra of the Instantaneous Detox Masks than we used to promote earlier than the masks went viral. This went on for seven weeks in a row, beginning September 29 [when Nogueira posted her video], and has continued at this tempo.” At one level, they have been fully out of inventory for 2 months.