Its line consists of merchandise for the eyes, lips, and face. With new product drops deliberate seasonally, the model is at present providing climate-adaptive basis for all pores and skin colours, and eyeshadow palettes that vary from impartial to neon.
The model additionally options long-lasting natural lipstick made with wealthy antioxidants like jojoba, avocado, and coconut oils designed to deeply nourish and moisturize. Further merchandise embody concealers, highlighters, setting powders, eyeliners, forehead pencils, lip liners, eyelashes, make-up brushes, and extra.
Based by trend business veterans N’Kele McNeil and Ginger Vickrey, GENDR was developed as a approach to make magnificence merchandise and instruments approachable to shoppers of all races and genders.
“We needed to create a subsequent era model that does not masks individuals’s particular person magnificence, however celebrates it,” mentioned McNeil. “Popular culture already displays the blurring of gender strains and the altering angle in the direction of masculinity, femininity, and self-expression. As we step into 2022, we predict it’s the excellent time to launch GENDR which is absolutely simply targeted on giving individuals the instruments to be their most genuine selves.”
Moreover, in an effort to convey consciousness to minority and LGBTQIA artistic communities, GENDR will showcase people’ artwork, merchandise, and causes, on their web site, social media, and through occasion activations.
