Unhealthy and unrealistic well being and sweetness requirements are pressured on customers from each angle. Tv, social media, ads at transportation hubs and even subliminal messages in our leisure do a very good job of reminding us all that we’re missing one thing particular.
We’d all be higher of if we simply buy the suitable merchandise and magnificence ourselves like our favourite celebrities, proper?
A Black girl determined to take a special strategy with OUI the Folks, a magnificence model for, properly, the folks. Founder Karen Younger stated she struggled with razor burn and ingrown hairs as a younger girl. She took be aware of the huge variations between magnificence and grooming choices for males in comparison with girls.
“Once I needed to present a person in my life with one thing lovely and helpful, I typically went for a security razor. The entire set could be fantastically introduced with the suitable shaving cream, oils, and a razor,” she informed Skincare.com. “It struck me that I used to be not solely having a horrible expertise shaving however that the very act of shaving was removed from luxurious.”
Younger got down to create a product line that was tailor-made for girls.
“Every OUI The Folks razor is a contemporary model of a timeless software, hand-crafted in Germany with a weighted deal with and a particular non-aggressive angle,” defined the Fordham College graduate. “The blade glides excessive of the pores and skin, hugging a girl’s curves and edges to ship an in depth, irritation-free shave.”
The corporate sells customized milled metal razor blades and a number of merchandise, from physique cleansers to physique butter, masks and its well-known “BIG MOOD” bathtub soak, a mixture of magnesium, potassium and calcium that helps detox the physique via the pores and skin scented with Italian-sourced bergamot important oil.
All OUI the People merchandise are ethically sourced and void of parabens or artificial fragrances. Merchandise are by no means examined on animals and are sustainably made. The packaging is both refillable or recyclable. Costs begin round $25 and prime out slightly below $150.
In an effort to face out from the gang, the corporate’s advertising marketing campaign is a tongue-in-cheek manifesto known as the reConstituion of Beauty that bucks towards the patriarchy and antiquated magnificence requirements with each humor and humility.
In keeping with the web site, “The reConstruction of Magnificence is our dedication to ‘watch our language.’ No model is only a model. Clearly. Manufacturers inform tradition and language, as magnificence has accomplished for many years. We imagine magnificence shouldn’t come on the expense of our psyche. Moderately than pursuing lawlessness, we purpose to construct efficacious merchandise, designed thoughtfully, that assist you really feel nice within the pores and skin you’re already in.”
Younger additionally created a rewards program that permits clients to build up factors for becoming a member of the membership, getting referrals, every greenback bought, and even in observance of members’ birthdays. Factors will be redeemed for as much as 15 % off OUI the Folks orders.
OUI the Folks merchandise and present playing cards are offered solely on the corporate website.
“Magnificence is the elusive area the place I’m not ruminating on the previous or constructing the longer term,” Younger stated. “The place I simply am, and it’s greater than adequate.”
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