There’s that chicken-and-egg factor that typically accompanies seismic shifts in attitudes adopted by behavioral changes which might be the hallmarks of change for an business and its customers.
Once we look again on the difficulty of sustainability for the meals (and dietary complement) business, what may have come first? Passionate thought leaders driving a philosophy? Principled corporations prepared to punt earnings down the street to assist the long-term well being of the planet? Or early enlightened customers decided to create a story to save lots of the world?
Probably, it can have been a convergence of all three. And it might not matter which got here first, so long as the motion bought throughout the street.
The only definition of sustainability is guaranteeing the power to satisfy our wants as we speak with out stopping future generations from with the ability to meet their very own wants down the street.
The excellent news for the meals business, and extra broadly for the world’s inhabitants, is that sustainability is taking maintain, at the least conceptually. Based on market researcher Innova Market Insights’ “High Tendencies for 2022” checklist, concern in regards to the well being of the planet has eclipsed customers’ earlier number-one concern (their very own well being).1
“Private well being has been the massive concern for the previous few years, however customers now inform us that this has been surpassed by world points,” mentioned Lu Ann Williams, director, world insights, Innova Market Insights, in a press launch.1 “[Sustainability] won’t be the highest buy driver for all customers, however for a lot of it clinches the deal in relation to selecting between merchandise.”
Innova additional said it believes a “shared planet” idea can be one of many prime developments driving innovation and success within the coming yr. It famous: “Manufacturers are shifting on from merely proclaiming their credentials to assembly a transparent, agreed, and comprehensible measurement of their environmental and social impression.”
And, mentioned Innova, customers are calling the photographs, with the number-five pattern on its checklist of developments to look at targeted on the “voice of the buyer.” Its press launch said: “Persons are searching for meals and drinks that align with their political, social, and moral values.”
In its personal have a look at meals developments, the Worldwide Meals Info Council (IFIC) suggested that whereas predictions for sustainability had been overshadowed by COVID-19 in 2020, the group absolutely anticipated a resurgence of sustainability as a prime pattern in 2021.2
Citing outcomes from the IFIC 2020 Meals and Well being Survey, IFIC suggested that “59% of Individuals mentioned it’s essential that the meals merchandise they buy or devour be produced in an environmentally sustainable manner.”2
This begs the query: What in regards to the remaining 41%? Are they not focused on saving the planet or in ensuring they aren’t a part of the final era of earthlings?
It’s a bit extra difficult than that. First, there’s the query of how sustainability will impression wallets and pocketbooks. The IFIC survey discovered that just about three in 10 (28%) of respondents mentioned they had been apprehensive about with the ability to afford meals for his or her family in 2021. Second, clearly not everybody agrees that issues like local weather change, environmental considerations, and, sure, sustainability, are actual issues that have to be addressed. After which there are others who merely don’t perceive—or don’t care to know—what sustainability is all about.
Let’s not neglect this: It takes a while to vary the world. For instance, whereas the natural meals motion is believed to have first reached client consciousness round 1990, in line with at the least one current article, general natural gross sales nonetheless solely account for six% of all meals offered in America, and natural farms make up lower than 1% of the 2 million farms within the U.S.3
That is particularly essential to bear in mind as “new ideas” in sustainability—at the least new to customers—develop past the farms and into the general public area.
One such idea is regenerative agriculture.
Save the Soil, Propagate the Planet’s Future
What’s regenerative agriculture? As Dietary Outlook reported back in 20194, “Regenerative natural agriculture doesn’t simply defend and protect the assets it makes use of—not to mention deplete them—it really leaves them in higher situation than earlier than. Which means accounting for the well being of the soil and water in addition to the well being and financial and non secular wellbeing of farmers, farmworkers, and cattle.”
Extra particularly, Mark Blumenthal, founder and government director of the impartial nonprofit analysis and academic group American Botanical Council (ABC; Austin, TX), says, “One of many details about regeneration is the thought of build up the well being of the soil to optimum dietary worth (soil-wise) for manufacturing of typical and unconventional meals crop crops.” This, he says, consists of the expansion of useful fungi/mycorrhizae within the soil. Regeneration additionally consists of, however will not be restricted to, carbon sequestration efforts to take away CO2 from the ambiance and construct it in soil, meals, medicinal plant crops, and bushes, as examples, he provides.
Phoenix Dugger, company social accountability supervisor for Ardent Mills (Denver, CO), a number one flour-milling and ingredient firm, believes that “regenerative agriculture might help play a job in guaranteeing the continued well being of topsoil.” He says that’s important to producing nutritious, high-quality harvests that profit all of us.
“From an environmental perspective, regenerative agriculture might help enhance soil biodiversity, offset atmospheric carbon, and promote water conservation,” Dugger provides.
Plus, there’s an extra profit: “Regenerative agriculture can even assist meet the rising client demand to know extra about meals’ ‘micro’ labels, sparked by the widespread adoption of the natural motion,” he says. “Particularly, customers wish to know the place their meals comes from and what’s within the meals they devour.”
Many agree that regenerative agriculture begins with the soil however has a wider position. Stephanie Kane, world sourcing specialist at dietary supplements model Gaia Herbs, says “the aim of regenerative agriculture is to not solely do no hurt however to enhance the land that’s being farmed.”
On its web site, Gaia Herbs states that its firm’s function is “connecting individuals, crops, and planet to create therapeutic.” So, it is sensible that one factor that stands out to Kane about regenerative agriculture is that the environmental impression is only one piece of the story. “Regenerative agriculture additionally sees individuals as a part of the ecosystem. Supporting transparency, good working circumstances, and dwelling wages is critical to create a very sustainable provide chain,” she says.
Cargill (Minneapolis), a worldwide components big that takes pleasure in its native impression, has been advancing sustainable agriculture for greater than a decade. Ryan Sirolli, sustainability director, row crops, Cargill, advises, “Inside Cargill, regenerative agriculture is central to our broader sustainability commitments. It is a crucial step in direction of assembly our science-based local weather dedication to cut back our provide chain greenhouse gasoline emissions and our work to realize sustainable water administration in our precedence watersheds.”
When Jordan Rubin, co-founder and CEO of dietary supplements model Historic Diet, speaks about sustainability and regenerative agriculture, you possibly can hear the fervour in his voice. “It’s fairly easy,” he says. “While you use components which might be grown with regenerative practices, you’re making steps to vary the world.”
How Prevalent Is the Apply?
With all the passion for regenerative agriculture, there’s additionally a realism as to the place the business—and the motion—is.
Take, as an example, Rubin’s trustworthy evaluation. “The observe of regenerative agriculture is in its infancy in our business,” he says. “Meals has a a lot larger degree of regenerative agricultural practices, for my part; drinks subsequent; dietary supplements final. For those who have a look at dietary dietary supplements, they have a tendency to have the smallest variety of licensed natural components, the smallest variety of licensed natural merchandise, and an infinitesimal variety of regenerative licensed merchandise. We wish to see that change, however definitely, the message is there, the demand is coming—however it is vitally a lot in its infancy,” he advises.
Blumenthal, too, likens regenerative agriculture to the brand new child on the block. “It’s comparatively current,” he says, “and like different new practices, acceptance takes time.”
He explains that it often takes time for elevated adoption by a rising section of a neighborhood. “We noticed this with the natural farming motion 20, 30, 40 years in the past, and I believe that regenerative farming might be topic to a number of the identical dynamics. It takes time for individuals to study new and unconventional methods of doing issues to enhance soil, water, the ecology, and many others.”
Like Rubin and Blumenthal, Dugger is assured that regenerative agriculture will catch on. Acknowledging that the observe continues to be in its early phases, he says that “with the continued give attention to how corporations can cut back their environmental impression, we’re seeing extra prospects focused on taking a look at modern methods to make this occur.”
Dugger shares that “it’s one thing that’s changing into extra prime of thoughts for purchasers and their finish customers.”
The IFIC 2020 Meals and Well being Survey supported that sentiment. Among the many survey’s outcomes was this discovering: “[Americans’] data of and curiosity in sustainable farming methods like regenerative agriculture elevated over the earlier yr, with internet familiarity at 36% (up from 22% in 2019) and internet curiosity at 57%.”2
Apart from the necessity for time, are there different the explanation why not all corporations are leaping on the likelihood to pitch in for the planet?
When requested how tough it’s to supply regenerative components, Rubin’s reply is straightforward: “It’s almost inconceivable.” And is there sufficient of a provide out there of regenerative components? His reply is even easier: “No.”
Nevertheless, his outlook is optimistic. “This can be very essential however very tough,” he says. The truth is, he characterizes that almost all of his firm’s suppliers, together with many who’re natural and plenty of providing nice components, “… haven’t gone by way of the pains of being licensed, making use of regenerative practices…frankly, as a result of the demand hasn’t been there.” It’s nearly as if one ought to add a “but” to that assertion, as a result of if Historic Diet and different corporations with like-minded rules can execute their imaginative and prescient, that can change.
“We work with small farmers and small farms everywhere in the world,” says Rubin, “and plenty of are following regenerative practices, however I believe the power to articulate that and educate has been restricted. Our aim will not be solely to create a regenerative provide chain of components however to encourage our suppliers to do the identical.”
“The extra manufacturers that demand regenerative components, the higher,” he provides. “Simply to be clear, we’re not focused on components the place the suppliers are practising regenerative agriculture as a lot as we’re focused on components from farms or suppliers which might be licensed regenerative. That’s actually massive.”
Gaia’s Kane has a barely completely different take. “Certifications assist in vetting suppliers for his or her practices,” she says, “however there’s a nice profit to long-term relationships and studying from our suppliers about how we will assist the farm’s dedication to enhancing their soil and supporting their neighborhood.”
She continues: “As an organization that has sought high-quality producers for a few years, Gaia Herbs has discovered that a lot of our suppliers had been practising the tenets of regenerative agriculture, corresponding to our turmeric being grown in an agroforestry mannequin.” She provides, nevertheless, that the precise practices used might range based mostly on crops and the farm’s location and particular person climates.
There’s additionally the query of expense in relation to regenerative agriculture and who bears the burden—and whether or not or not that can impression the motion’s skill to broaden.
ABC’s Blumenthal makes the purpose that “[Farmers, suppliers, and manufacturers] can enhance by changing into extra regenerative due to their very own inner values and beliefs, they usually may also be stimulated by market forces the place they see extra financial advantages which may accrue from regenerative farming.”
Says Dugger, “Regenerative agriculture does require an upfront funding. Proper now, it’s too early to inform the general impression of regenerative components. Nevertheless, regenerative components might help with many client wishes, together with provide chain transparency and serving to promote sustainable practices.”
Based on Cargill’s Sirolli, “The first limitations to adoption of regenerative practices embrace farmer schooling, monetary assist, and market entry. We’re addressing every of those challenges.”
“It begins with offering technical and agronomic help so farmers have the assets they should undertake finest practices,” Sirolli shares. “On the identical time, we’re working to take away monetary limitations by connecting farmers to value sharing and different monetary choices, together with the rising carbon market.”
However, says Sirolli, along with the environmental advantages, adopting soil well being practices can really assist improve farmer profitability. “We performed analysis with the Soil Well being Institute final yr to evaluate the financial advantages of soil well being methods on over 100 farmers within the U.S.,” he states. “From the info assortment and evaluation, we discovered that soil well being administration methods elevated incomes for 85% of farmers rising corn and 88% of farmers rising soybeans.”
The analysis additionally discovered that these practices diminished the typical value of rising corn by $24 per acre and soybeans by $17 per acre.5 Says Sirolli, “These outcomes are encouraging. And if developments like these maintain throughout the broader agricultural panorama, this might be one of many largest net-positive adjustments our business has seen in a era.”
Backing Philosophy with Motion
Historic Diet’s Rubin believes that it’s the “upfront funding” that gives the barrier of entry to so many organizations. “I can let you know personally, the funding Historic Diet is making comes at an awesome value,” he says. For example, he advises that “within the yr 2022 and past, Historic Diet is pledging 1% of income in direction of regenerative and transformative agriculture. That’s simply on our personal directed farms, 4,000-plus regenerative acres. While you rely the truth that we’re working with our suppliers to both change into regenerative or discover regenerative sources, that funding is considerably extra.”
Along with the corporate’s pledging a share of income to particular sustainable efforts, earlier this yr Historic Diet launched a five-point sustainability motion plan—generally known as the R.A.N.C.H. (Regenerative Agriculture, Diet & Local weather Well being) Undertaking—with commitments to the trigger anticipated by 2024. In its press launch announcement6, Historic Diet known as the challenge “a first-of-its-kind answer geared toward constructing topsoil, decreasing waste, and sequestering carbon dioxide…”
Rubin is inspired by what he calls “nice” response to his firm’s regenerative agriculture and environmental transformation initiatives. A lot in order that Historic Diet can be asserting an excellent bigger imaginative and prescient with vital companions throughout the globe sooner or later.
“We really feel like the perfect is but to come back,” says Rubin. “I’ve been working personally since 2009 on regenerative tasks, and we’re actually enthusiastic about not solely main the best way for dietary complement manufacturers however inspiring others to observe swimsuit.”
Past the R.A.N.C.H. Undertaking and Historic Diet’s efforts to encourage certifications, Rubin says “we’re coming into into scientific partnerships to objectively exhibit that by way of Historic Diet’s practices, we’re definitively regenerating soils, rising microbial populations, ecological range, capturing and sequestering extra carbon from the setting, saving extra water—and the checklist goes on and on and on.”
Ardent Mills is doing its half, too. The corporate introduced earlier this yr its dedication to enrolling 250,000 acres of spring and winter wheat into its regenerative agriculture program by the tip of 2022.7
Dugger says the challenge is “most undoubtedly on observe. Presently Ardent Mills is working regenerative agriculture packages in 9 key geographies throughout the U.S. and Canada.” He advises that by way of its fiscal yr 2021, the corporate has enrolled 37,480 acres of spring and winter wheat into its program.
“We’ve achieved this milestone by way of our partnership with Nutrien Ag Options,” provides Dugger, “with a selected give attention to rising crop rotations, decreasing tillage, implementing rotational grazing, in addition to companion cropping,” which he explains as “rising a wide range of grains inside the identical crop.”
By way of Ardent Mills’ long-term aim, Dugger says it’s to determine tasks in nearly each area the place the corporate sources its uncooked commodities. “This can permit us to raised nourish the communities the place we function and assist guarantee a sustainable crop provide for the longer term,” he notes.
Blumenthal’s American Botanical Council additionally has a stake on this difficulty. In 2015, Ann Armbrecht, PhD, based the nonprofit Sustainable Herbs Undertaking (SHP) with the aim of launching a client motion supporting high-quality natural treatments, sustainable and moral sourcing, and larger transparency for natural merchandise. By 2018, Armbrecht was looking for a accomplice to keep up the SHP web site and assist develop new academic content material. ABC match the invoice.8
A slight, however vital, modification was made to the title, as “Program” changed “Undertaking” to exhibit a deeper and longer-term dedication for the work being completed. Along with collaborating on the SHP web site and different academic supplies with Armbrecht, ABC additionally dedicated to obligations associated to fundraising and advertising and marketing to additional improve the SHP’s attain.
The partnership seems to be working, as Armbrecht turned an ABC worker in January 2021, with the title of director of the ABC Sustainable Herbs Program.
Blumenthal acknowledges Armbrecht for her position in growing and executing a sequence of free webinars on sustainability—“conversations,” as Armbrecht calls them—hosted on the SHP web site, together with info particularly about regenerative farming practices, in addition to the supply of a free SHP Sustainability & Regenerative Practices Toolkit. Says Blumenthal, a brand new expanded model of this toolkit can be launched in early 2022 and made out there on the SHP web site.9,10,11
The American Natural Merchandise Affiliation (AHPA; Silver Spring, MD), the nationwide commerce affiliation and voice of the natural business, can also be targeted on sustainability efforts. In 2019, the affiliation formalized its Sustainability Committee to “improve consciousness of sustainability inside the natural merchandise business, create a discussion board for business leaders to debate associated points, present academic alternatives for natural merchandise corporations, and promote sustainable and equitable operations and sourcing practices.” The affiliation’s Sustainability Committee web site pages function, amongst different issues, out there assets on the subject.12
Most lately, as a part of its ongoing academic efforts for the natural neighborhood, AHPA issued two new free brochures—in English and Spanish—masking sustainable harvest and good stewardship finest practices for oshá (Ligusticum porteri) and noticed palmetto (Serenoa repens). In its press launch, AHPA suggested that having the data contained in these brochures would allow wildcrafters and different stakeholders concerned with gathering botanical supplies from wild populations to behave pretty much as good stewards of the land.13
Michael McGuffin, AHPA’s president, mentioned within the announcement that “it’s a longstanding custom of AHPA and its members to spotlight sustainability in our companies. That dedication extends to working with our members to assist wildcrafters and others broaden their specialised space of assortment by supplying sustainability steerage and finest practices that can defend their very own franchise in addition to the plant species.”13
For that function, AHPA’s Basis for Training and Analysis on Botanicals (AHPA ERB Basis) has dedicated funding for a multiyear examine to enhance the understanding of harvest impacts on pure and forest-farmed populations of goldenseal, and to develop suggestions for harvest strategies, intensities, and cultivation that assist the long-term viability of this species. AHPA anticipates the examine outcomes would be the basis for one more brochure on this sequence.13
Concentrate on Farmers
For Cargill, the linchpin is farmers. As Sirolli advises, the corporate’s “dedication to vary begins with participating farmers.”
Based on an organization press launch, “Cargill made a dedication to advance regenerative agriculture practices throughout 10 million acres of land in North America by 2030, recognizing that it not solely improves soil well being however can even open new income streams for farmers.”5
To that finish, Cargill has been enrolling farmers in Cargill RegenConnect, a brand new regenerative agriculture program that pays farmers for improved soil well being and optimistic environmental outcomes, together with cost per metric ton of carbon sequestered. Based on the Cargill press launch, “this new program connects farmers to the rising carbon market and can assist scale the voluntary adoption of regenerative agriculture practices.”5
Cargill is inspired by the response it has acquired from farmers, its prospects, and different companions and stakeholders on this effort. Sirolli says that “by partnering with [farmers], by way of packages like Cargill RegenConnect, we’re serving to them construct on the nice stewardship they’re already enterprise on the land.”
He additional advises that “we’ve been laying the groundwork for a number of years, so it’s thrilling to see it come to life.” And, he provides this: “Up to now, we’re supporting adoption of regenerative agriculture practices, like diminished tillage and canopy crops, on over 360,000 acres in North America. In Canada, we’re working with farmers to implement 4R nutrient practices”—proper supply, proper fee, proper time, and proper place—“on over 2.3 million acres. Now our problem is to quickly scale these efforts.”
Cargill sits on the intersection of farmers and meals prospects, advises Sirolli—one thing which helps to drive regenerative agriculture ahead. He explains that whereas a lot of Cargill’s prospects have set sustainability objectives which farmers might help them obtain, only a few of these meals and beverage prospects contact farmers immediately; thus, Cargill’s place because the liaison is a place it takes critically.
“With out the assist and management of farmers, none of it can occur. Our success has at all times been tied to their success. That’s very true in relation to components produced sustainably and responsibly,” says Sirolli.
Ardent Mills’ Dugger agrees in regards to the essential position of farmers and like Cargill credit them with being proud stewards of their land, including “[Farmers] wish to do what’s finest to maintain their farms viable for future generations. It is a dedication we share, too, and acknowledge suppliers have a accountability to open doorways to new alternatives and applied sciences out there. Working collectively, we’ve got the chance to doubtlessly assist enhance profitability whereas additionally serving to to create a extra sustainable working mannequin for the longer term.”
The Function of Certifications
Taking a cue from the natural business, many thought leaders consider that third-party certifications will improve consciousness of regenerative agriculture. Additional, they’re anticipating certifications will assist manufacturers supply from these corporations doing the appropriate factor for the earth and assist customers distinguish these manufacturers pushing ahead their shared philosophies.
Says Gaia’s Kane, “The excitement round regenerative agriculture has grown exponentially prior to now few years and change into rather more recognizable. Similar to with natural certification, customers on a extra native degree might get to know the farms they purchase from, however when shopping for merchandise, certifications will present assurance that they know what goes into their meals and dietary supplements.”
She says that Regenerative Natural Licensed14 is the first certification physique and has solely began certifying farms in 2021, so the motion will develop because the group brings on extra producers. “After a long time of natural certification, that’s now thought of the baseline within the pure merchandise business, and regenerative agriculture appears to be shifting in that very same course,” Kane states.
Historic Diet’s Rubin agrees that “third-party certifications are essential.” He realizes that buyers don’t but perceive regenerative agriculture, however he believes that “it’s our job to coach them on what regenerative agriculture is.”
He provides: “Do they care whether or not a product is licensed? They do as soon as they’re educated about it.”
Rubin desires individuals to know there’s a customary past natural, and, he says, “as soon as we share that, I consider the data is so apparent and logical that individuals completely will care. Everyone of their coronary heart cares about being a part of altering the world.”
Rubin’s dedication to certifications is robust. “We expect the regenerative certifications, which contain the Regenerative Natural Alliance [the organization behind Regenerative Organic Certified] and the Savory Institute Land to Market15 program, are going to be extraordinarily essential shifting ahead. Our hope is to assist make it that manner.”
Kane acknowledges there can be a price concerned with certification, admitting that “there’ll seemingly be [a] premium paid by corporations shopping for the components, and a few of this can be handed on to customers as nicely.” Nevertheless, she says “the fee will not be vital in comparison with the price of runoff and flooding from depleted soil, and the environmental impacts of local weather change, so supporting this effort is solely the appropriate factor to do.”
Who Will Be the Drivers of This Motion?
Finally, what is going to drive regenerative agriculture ahead? As with different essential actions, the consensus is it can take a village, and third-party certifications can be only one, albeit an essential, piece of the puzzle.
Cargill’s Sirolli notes there’s mounting strain from a broad vary of stakeholders—from funding bankers and shareholders to customers—for corporations to embrace sustainable options throughout their enterprise. This consists of how they supply components.
ABC’s Blumenthal says it may very seemingly be the market forces that drive elevated adoption of regenerative methods. It may be producers who resolve that suppliers’ skill to certify the regenerative provenance of their ingredient offers a aggressive benefit, he says, however that, finally, “it might be the herb or meals client whose elevated consciousness of the advantages of regenerative farming might drive elevated consideration to, and purchases from, the regenerative agricultural sector.”
“At a macro degree, the way forward for regenerative agriculture will rely on its market entry in addition to the institution of economic and regulatory channels for smaller farmers to undertake regenerative agricultural practices,” says Ardent Mills’ Dugger.
He believes that “the core challenges span each general schooling and initiative adoption. Change is tough general, and generally there’s hesitancy to undertake a brand new observe which might alter enterprise fashions which have confirmed profitable yr over yr, or to vary to a brand new product if you’ve used the identical ingredient for years.”
Dugger desires to see schooling on the potential long-term advantages of such packages. “Regenerative agriculture is a lifetime dedication,” he says, and “with a purpose to absolutely perceive the impression of regenerative agriculture, we want higher instruments to quantify outcomes.”
Historic Diet’s Rubin advises that “if we proceed, as complement producers and suppliers, to stay with the established order, we won’t transfer ahead. The underside line is that this: Natural is nice, but it surely’s not adequate. We’ve to transcend natural and discover methods to regenerate, carry again to life that which was useless. Our soils, our natural matter, our humus—that’s every thing we’ve got as a nation. That’s our inheritance, and we’ve got misplaced nearly all of it. We have to, fairly merely, rebuild it.”
Says Sirolli, “We additionally acknowledge that no single firm or sector can remedy all our environmental challenges alone. All of us have a job to play, and by working collectively, we’ll make a extra significant impression.”
Regardless of the challenges of enveloping regenerative agriculture as the brand new norm, Sirolli says that “the most important draw back could be to do nothing. Commodities and the agriculture system are evolving, however one factor stays the identical: The land is one among our most essential pure assets. We should defend the land as we speak and spend money on its well being and resiliency for future generations.”
References
- Press Launch. “‘Shared Planet’ Leads Innova Market Insights’ Top Ten Trends for 2022.” Innova Market Insights. Posted October 13, 2021.
- Press Launch. “The International Food Information Council’s 2021 Food Trends.” Worldwide Meals Info Council. Posted January 6, 2021.
- Merrigan Okay. “Organic Food Has Become Mainstream but Still Has Room to Grow.” The Dialog. Printed on-line August 17, 2021.
- Decker Okay. “Regenerative Agriculture Is Moving the Sustainability Goalpost in the Nutrition Industry.” Dietary Outlook. Printed on-line February 14, 2019.
- Press Launch. “Cargill Introduces New Revenue Stream for Farmers as Part of 10 Million Acre Regenerative Agriculture Commitment.” Cargill. Posted September 16, 2021.
- Press Launch. “Ancient Nutrition Launches R.A.N.C.H. Project Radically Committing to Sustainability.” Historic Diet. Posted April 15, 2021.
- Press Launch. “Ardent Mills Advances Regenerative Agriculture Program in Partnership with Nutrien Ag Solutions.” Ardent Mills. Posted June 22, 2021.
- ABC Employees. “ABC Partners with Sustainable Herbs Program to Promote Business, Consumer Consciousness.” HerbalGram, Problem 120: 20-21
- Sustainable Herbs Program. SHP Toolkit Webinar Series.
- Press Launch. “Sustainable Herbs Program Releases Free Sustainability Toolkit on Earth Day’s 50th Anniversary.” American Botanical Council. Posted April 21, 2020.
- Sustainable Herbs Program. The SHP Sustainability & Regenerative Practices Toolkit.
- American Herbal Products Association. Sustainability Committee webpage.
- Press Launch. “AHPA Releases New Brochures Highlighting Sustainability and Good Harvesting Practices.” American Natural Merchandise Affiliation. Posted September 28, 2021.
- Regenerative Organic Certified website
- Savory Institute website
