- Singapore’s first totally automated large-scale manufacturing line for plant-based merchandise
- Introducing HAPPIEE! A New Homegrown Plant-based Vary That Consists of Chickiee Nuggets, Chickiee Popcorn and Fishiee Patties and Fishiee sticks
SINGAPORE – Media OutReach – 26 November 2021 – Growthwell Foods, a number one producer of plant-based alternate options for meat and seafood for the Southeast Asian market, has launched its Innovation, R&D and Manufacturing Centre at JTC Foodhub Senoko. The centre options Singapore’s first totally automated large-scale manufacturing line for plant-based merchandise.
The centre is a step in direction of realising Growthwell’s objective of contributing to Singapore’s 30 by 30 imaginative and prescient by producing plant based mostly merchandise for the native market right here in Singapore. The organisation goals to change into Asia’s main plant-nutrition meals tech firm, nourishing a 100 million lives via the supply of sustainable and nutritious plant-based meals choices. The R&D actions on the centre will concentrate on bettering the style and dietary properties of its plant-based merchandise.
The centre will perform as a pilot plant, making Singapore the launchpad for additional enlargement into different areas with devoted manufacturing sooner or later.
Not solely that, the brand new facility may even allow Growthwell to additional increase its portfolio and provide cooks and customers much more choices. Highlights of the power embody Singapore’s first production-scale Excessive Moisture Extrusion (HME) line owned by a neighborhood SME. This HME line will allow Growthwell to considerably enhance the feel of its plant-based meat merchandise. The brand new facility additionally options Singapore’s first totally automated large-scale manufacturing line for plant-based merchandise, which is able to deal with manufacturing, freezing and packaging. The automation allows the corporate to take pleasure in better economies of scale and to supply nice high quality merchandise at higher costs. It’ll have the flexibility to produce 4,000 metric tons of merchandise in a single yr.
“Growthwell Meals has come a good distance since its inception in 1989,” says Justin Chou, Govt Director of Growthwell Meals. “We started as a meals resolution firm catering to the wants of vegetarian customers. Now, we wish to harness the potential of a worldwide market hungry for various proteins. Effectively-equipped to deal with large-scale manufacturing in addition to spearhead our personal R&D efforts, our facility is poised to shake up the established order within the plant-based meat trade. We are going to make Singapore proud by bringing homegrown merchandise on to the worldwide stage!”
New plant-based vary HAPPIEE!
Growthwell’s Innovation and R&D Manufacturing Centre will likely be producing HAPPIEE!, a brand-new, homegrown plant-based vary that evokes positivity and evokes energetic life. Get pleasure from nibbling on the snacks whereas having a picnic or suntanning by the seashore. The components are additionally excellent for complementing your Asian- or western-style homecooked feasts. As they’re produced domestically, the plant-based nutritious bites will include a horny price ticket, in flip engaging extra customers to change to plant-based vitamin and embark on their very own sustainable residing journeys.
There are 4 merchandise beneath the soy-based hen vary: HAPPIEE! Plant-Primarily based Chickiee Nuggets, HAPPIEE! Plant-Primarily based Chickiee Popcorn, HAPPIEE! Plant-Primarily based Chickiee Patties and HAPPIEE! Plant-Primarily based Breaded Chickiee Patties. Made with konjac, the fish vary comes with two merchandise: HAPPIEE! Plant-Primarily based Fishiee Sticks and HAPPIEE! Plant-Primarily based Fishiee Patties. All six merchandise are freed from trans fats.
Appointed distributors for HAPPIEE! embody Nation Meals and Indoguna. Nation Meals is a wholly-owned subsidiary of SATS Meals Companies and one among Singapore’s main meals importers, distributors and producers Nation Meals. With over 20 years of expertise beneath its belt and presence in Singapore, Cambodia, and Dubai, Indoguna is a purveyor of connoisseur meat, seafood, and artisanal wine. Its huge community consists of accommodations, cafés and eating places.
“Nation Meals, a 100% SATS subsidiary, is completely happy to increase its partnership with Growthwell with the introduction of the latter’s high quality and progressive vary of plant-based protein completed merchandise and meal options to its broad buyer base of retail, foodservice and institutional shoppers in Singapore,” says Susan Ng, Nation Meals Basic Supervisor. “Nation Meals has in depth community and perception into the native marketspace and key gamers, and a longtime logistical, improvement and manufacturing infrastructure that may give each firms a strategic benefit in delivering on their bold development plans in Singapore and past.”
“Indoguna Singapore, as a part of Meals Service APME, has 40 years of expertise servicing world-class clients,” says Melissa Ng, Senior Enterprise Improvement Supervisor, Indoguna Singapore Pte Ltd. “Greater than only a purveyor of meals, we provide in-depth experience and curate full options for essentially the most advanced enterprise wants. With sustainability as a pillar in our enterprise priorities, we’re honoured to be on the forefront of the plant-based enviornment with Growthwell to supply our shoppers an unparalleled vary of protein alternate options, in flip spurring constructive modifications each for the planet and humankind.”
An investor in ChickP, the primary on this planet to launch 90% chickpea isolate
In 2019, Growthwell invested in ChickP an Israeli meals expertise startup led by Professor Ram Reifen. (MD, Founder and CSO of ChickP) ChickP developed a proprietary course of and expertise to make a 90% pure chickpea isolate that
- Is excessive in protein, fibre and minerals
- Is freed from hormones, allergens, gluten, lactose and GMO
- Has a neural aftertaste
The 90% chickpea isolate is a whole protein with all 9 important amino acids. It has a really delicate style and emulsifying properties that make it a superior ingredient for dairy purposes. In contrast to different plant protein sources equivalent to soy, wheat and pea, chickpea is a crop that’s obtainable in Asia. This permits Growthwell to supply components nearer to residence, shortening the provision chain and making manufacturing extra environmentally pleasant.
Launch of the Progressive Plant-based Salmon Flakes
Moreover the HAPPIEE! vary, Growthwell can be poised to launch a brand new product: Plant-based Salmon Flakes. Comprised of soy, this product incorporates algae-derived omega-3 oil and achieves its neutrally Be aware RD. Neutrally or Naturaly trying pinkish color derived from greens. with vegetable powder.
At Growthwell, Analysis & Improvement actions are pushed by dialogues with cooks, F&B professionals and anchored on buyer suggestions. Growthwell continues to put money into sources that permit it to higher perceive the developments which might be shaping perceptions of meals, particularly the wants, needs and expectations of plant-based meals. Growthwell’s plant based mostly salmon flakes are testimonial to that with cooks and clients each asking for extra seafood like choices which not solely style good, but are additionally more healthy. Hundred grams of the newly launched “HAPPIEE! Salmoniee Flakes” supplies adults their every day dose of beneficial Omega-3.
Past delivering on style, texture, Growthwell is dedicated to providing more healthy meals decisions that boast excessive dietary worth. The R&D crew is exploring the usage of components equivalent to legumes, algae and crops to offer clear and wholesome proteins. Along with the Israeli ChickP crew, it’ll proceed to push the boundaries of what ChickP isolate can do to make its merchandise, style, really feel and be higher.
The HAPPIEE! vary of merchandise is out there for foodservices distribution. HAPPIEE! Chickiee Nugget and Popcorn and HAPPIEE! Fishiee Sticks and Patty are deliberate to even be obtainable in retail shops from 2022 Q1 onwards. The Plant-based Salmon Flakes will first be made obtainable for meals providers.
About Growthwell Meals
Established in 1989, Growthwell Meals has been the trusted one-stop meat-free options supplier in Singapore for F&B companies and organisations all over the world. Armed in analysis and improvement, Growthwell Meals is the main plant-based meals options firm in Singapore that helps F&B organisations acquire top quality meat-free merchandise whereas offering wonderful logistics assist and customer support for continuous development and success. With an intention of constructing the world a greater place, Growthwell Meals has advanced from a producer of plant-based alternate options in Asia to that of an progressive plant-based meals expertise firm. Outfitted with meals expertise, manufacturing and distribution capabilities in Asia, the group supplies end-to-end plant-based meals options on to their valued companions and customers globally.
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