Throughout American Diabetes Month, the US Highbush Blueberry Council (USHBC) is encouraging shoppers to “seize a lift of blue” as a part of an general nutritious diet.
The American Diabetes Affiliation notes that fruit can match right into a diabetes pleasant meal plan, assist to fulfill a candy tooth and supply further vitamin. Blueberries are a good way to mix pure sweetness with the additional benefit of important vitamins like fiber, manganese, vitamin C and vitamin Okay, in response to the USHBC. They’re a superb supply of fiber as nicely, containing 3.6 grams, and solely 80 energy per serving (one cup, or a handful).
USHBC is making it simple to decide on blueberries all through this essential month, sharing recipes, vitamin data, analysis and different content material as a part of a promotional marketing campaign designed to spice up consciousness and attain new audiences:
Program spokesperson, Maya Feller, MS, RD, CDN, and different well being skilled companions within the USHBC “Blue Crew” are contributing unique content material, together with weblog posts, recipes, social media content material and extra.
“American Diabetes Month is a chance for USHBC to assist people impacted by sort 1 or sort 2 diabetes discover scrumptious methods to get pleasure from wholesome meals and snacks – together with grabbing a lift of blue,” says Jennifer Sparks, vice chairman of selling and communications at USHBC. “By means of our partnerships with trusted and credible well being organizations and consultants, we’re excited to showcase how contemporary and frozen blueberries can match conveniently right into a diabetes pleasant meal plan and supply a pop of sweet-tart taste, together with quite a lot of helpful nutritional vitamins and minerals.”
The fifth of six “energy intervals,” American Diabetes Month is a part of Grab a Boost of Blue, a strategic positioning and name to motion backed by new instruments and shopper analysis for retailers. It’s designed to faucet into shoppers’ ardour for blueberries and improve consumption. USHBC has developed a digital toolkit of compelling content material – social media photographs, digital adverts and different assets – retailers and trade stakeholders can use to take part within the promotion.
