BERKELEY, Calif., Nov. 16, 2021 /PRNewswire/ — Good Day, Inc., creator of the world’s first animal-free dairy protein, as we speak introduced its entrance into the sports activities vitamin market, bringing first-of-its-kind innovation, efficiency, and sustainability to this high-growth house. The launch additional validates the choice protein chief’s potential to commercialize animal-free components at scale with growth into Asia and the launch of two new manufacturers.
The introduction of this ready-to-mix (RTM) product line places Good Day’s hallmark ingredient entrance and heart, bringing customers the style, efficiency, and vitamin of typical whey protein powder however with a fraction of the environmental impact. The brand new class will likely be ushered in by flagship accomplice Natreve, the world’s first plastic and carbon impartial wellness firm, and California Performance Co., the latest model from The Pressing Firm.
“After highlighting the performance of our protein in cream cheese, ice cream and baked items, this new class brings its dietary superiority to the forefront. We developed this new product line for conventional whey protein and plant-based protein customers alike, and above all, for anybody aware about their well being and the well being of our planet,” mentioned Ryan Pandya, co-founder and CEO of Good Day, Inc. “That is an extremely thrilling second for Good Day, as our animal-free dairy components discover extra commercially viable makes use of throughout new product classes and now new continents, as we enter three world markets in a important step in direction of our imaginative and prescient of a extra equitable, resilient, and various meals system for all.”
Natreve is Good Day’s first accomplice within the class, as we speak asserting MOOLESS, a protein powder for these trying to elevate their wellness journey with a product that provides the style, texture, and vitamin advantages of whey protein whereas assembly their environmental and well being beliefs. The protein powder is molecularly equivalent to standard whey however made by means of precision fermentation, delivering the entire dietary advantages and a decrease environmental footprint (made with protein that generates as much as 97% fewer greenhouse fuel emissions than typical manufacturing strategies). Good Day and Natreve got here collectively by means of deeply shared values to create change by means of enterprise by placing sustainability on the forefront. Their collaboration permits them to drive in direction of their shared aim of making a kinder, greener tomorrow.
“Natreve is on a mission to offer wellness to everybody, inside and outside. Because the world’s first plastic and carbon impartial wellness firm, we’re on a journey to turn into essentially the most sustainable wellness model on the globe. Our partnership with Good Day and the launch of MOOLESS permits us to offer much more choices for customers to spend money on their well being, whereas defending the well being of our planet,” mentioned Roland Radu, CEO of Natreve.
Every serving of MOOLESS incorporates 20 grams of protein and a full-spectrum digestive enzyme to help efficiency and day by day wellness. It’s good for many who care about local weather change and creating a greater tomorrow whereas concurrently trying to gas their day by day lives. MOOLESS will likely be obtainable in 4 scrumptious flavors: Vanilla Bean Cupcake, Chocolate Fudge Brownie, Cookies and Cream, and Strawberry Shortcake.
California Performance Co., helmed by Good Day’s consumer-facing subsidiary The Pressing Firm, will broaden their animal-free product choices to prospects throughout the US, in addition to internationally for the very first time, promoting on to customers in Singapore and Hong Kong. This marks The Pressing Firm and Good Day’s first worldwide model launch, and consists of three flavors that are lactose free, hormone free, and soy free.
ABOUT PERFECT DAY, INC.
Based in 2014 by bioengineers Ryan Pandya and Perumal Gandhi, Good Day is on a mission to create a kinder, greener tomorrow by means of the considerate use of biology. Leveraging experience throughout organic engineering, meals innovation, and client merchandise, Good Day helps firms massive and small to develop, scale, and commercialize next-generation merchandise that fulfill customers’ calls for and champion a path towards a sustainable future.
The corporate’s flagship product, the world’s first precision fermentation protein, debuted in 2020. As a substitute of counting on cows, Good Day makes use of microflora to create proprietary animal-free protein. Good Day’s protein can be utilized throughout a spread of merchandise to ship the identical style and texture with out compromise. An ISO compliant, third-party reviewed life cycle assessment (LCA) discovered that Good Day’s whey protein reduces blue water consumption by as much as 99%, greenhouse fuel emissions by as much as 97%, and non-renewable power use by as much as 60%, in comparison with typical manufacturing strategies. To be taught extra, go to perfectday.com or observe alongside on Facebook, Twitter, Instagram, and LinkedIn.
ABOUT NATREVE
Launched in 2019, Natreve is a mission-driven and ocean-forward premium wellness firm devoted to offering essentially the most revolutionary, highest high quality merchandise, that will help you Eat Proper and Do Good. Natreve is proud to be the world’s first plastic and carbon impartial wellness firm, with a imaginative and prescient to turn into the world’s most sustainable wellness model. Protein powders embody Whey, Vegan, and Keto choices which can be obtainable in distinctive and decadent flavors akin to French Vanilla Wafer Sundae, Fudge Brownie, and extra. The Wellness Sequence gives science-backed drink mixes together with Stress Much less, Immune Energy, and Sleep Peaceable. To be taught extra, go to www.natreve.com, or observe alongside on LinkedIn, Facebook, or Instagram.
ABOUT THE URGENT COMPANY
The Pressing Firm is a brand new sort of CPG firm, one with a singular deal with the following technology of client manufacturers that harness the newest in innovation and science to create revolutionary, scrumptious, and sustainable animal-free meals with much less influence on the planet. The Pressing Firm made its market premiere with the launch of Courageous Robotic, a revolutionary ice cream made with Good Day’s non-animal whey protein, which makes use of science and just a little little bit of know-how to take away animals from the equation with out sacrificing the indulgent style and texture of dairy. The Pressing Firm strives to be completely different, whereas making a distinction. They exist for the long run and imagine that if issues do not change now, there will likely be nothing left for tomorrow. Go to theurgentcompany.com to be taught extra.
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SOURCE Good Day