LEXINGTON, KY. (Nov. 11, 2021) — Combining their experience in communications, the wonder trade, drugs and ladies’s well being, two College of Kentucky alumnae are utilizing their ardour for serving to ladies to vary the skincare trade.
Cecil Sales space, a 1984 promoting graduate (now built-in strategic communication) from the School of Communication and Info, left behind a 20-year profession in a Fortune 500 world magnificence firm to begin her personal firm. In 2006, she began Magnificence Sales space together with her sister, gynecologist Rebecca Sales space, a 1981 common research graduate from the School of Arts and Sciences. The sisters are equal co-founders and house owners, however Cecil Sales space serves as president and CEO, whereas Rebecca Sales space serves as vp and scientific officer. Collectively they based the model VENeffect.
VENeffect is called after the Venus impact, a metaphor the Sales space sisters got here up with to explain ladies at peak hormonal vitality. The concept behind the corporate got here after Rebecca Sales space, who had 20 years of expertise at her personal medical follow, talked to Cecil Sales space concerning the lack of know-how ladies have about their hormones and the few options to their hormonal challenges.
“As a marketer working in a magnificence firm, I sort of had an aha second,” Cecil Sales space stated. “Why don’t ladies know extra about this to allow them to be strategic and plan for it, and the place are the options that discuss concerning the results of hormonal change? And that’s once we determined to begin the corporate.”
With years of expertise working for Alberto-Culver (now Unilever) in model managing, new product growth, acquisition, public relations and promoting, along with the inventory choices she had amassed by way of her work, Cecil Sales space was well-equipped to launch her enterprise. What’s extra, she felt her greatest work got here when she was engaged on one thing she was really curious about, which was the intersection of magnificence and wellness.
Two years after forming Magnificence Sales space, the sisters launched their first product. Rebecca Sales space authored a e book titled “The Venus Week: Uncover the Highly effective Secret of Your Cycle…at Any Age” which particulars the intricate design of ladies’s distinctive hormonal cycle and the way they will implement methods by way of a weight loss plan, life-style and wonder program to maximise general well being and vitality all through their lifetime as ladies.
Contemplating the e book’s deal with hormone optimization, the sisters spent six years researching and growing skincare merchandise that adopted go well with. In 2012, they launched VENeffect skincare, their first product line. What was initially 4 merchandise at launch has now grown to 10. Whereas the sisters plan to develop in different classes resembling hair, physique and dietary supplements, Cecil Sales space stated it’s unlikely their model will develop to lots of of merchandise as they merely want to “present targeted and efficient options” for girls.
“What makes our skincare line particular is it’s the primary line of skincare devoted to optimizing pores and skin based mostly on hormonal variation all through a lady’s lifetime,” Cecil Sales space stated. “A lot of the wonder world is geared across the solar or environmental components or genetics or simply pure floor enchancment. However for girls, the way in which that hormones ebb and stream all through the month after which decline, estrogen over time has a dramatic impact on our aesthetic. Estrogen is usually misunderstood or vilified. So VENeffect is required as a result of ladies want to grasp the science and perceive their hormonal cycle after which they should be given choices for a way they will optimize.”
If you want to study extra about VENeffect, go to www.veneffect.com/.