The Laughing Cow® has been responding to the altering wants and tastes of shoppers for over 100 years and has demonstrated its innovation and relevance by means of its visionary spirit.
“The Laughing Cow® is a optimistic, forward-looking, 100-year-old model that now gives a singular expertise for essentially the most adventurous shoppers in search of one thing new. We’re satisfied of the advantages of dairy merchandise, however this doesn’t stop us from pondering past and believing within the complementarity of dairy merchandise, which is our DNA, and legumes, whereas remaining true to our mission of a more healthy and extra accountable meals for all,” says Marie-Eve Robert, Vice President of Advertising and marketing for Bel Canada Group.
A powerful shopper pattern
In September 2021, Innova Market Perception discovered that 60% of shoppers worldwide need new sensory experiences with aromas, textures and hues, and one third stated that uncommon flavour combos affect their meals or beverage decisions. Additionally, consuming legumes frequently results in, amongst different issues, improved management of diabetes and a lowered threat of heart problems (Passeport Santé, October 2021).
Further info
- To search out out which grocery shops carry The Laughing Cow® Combine Chickpea and The Laughing Cow® Combine Pink Bean in your space, click here.
- The Laughing Cow® Combine is out there in a standard spherical field format with eight triangular parts totalling 140 grams.
- Every serving offers two grams of protein and 35 energy.
- Common nationwide common value: $4.42
Get recipe concepts on The Laughing Cow® web site and share your most surprising and scrumptious snack recipes on Fb @LaVachequiritCanada and Instagram @lavachequirit.ca.
About The Laughing Cow®
The Laughing Cow® was based in 1921 in France. The Laughing Cow® is consumed in over 120 nations all over the world, making it the fourth-largest processed cheese model on the planet. It has been on the Canadian marketplace for over 60 years and this core line has been proudly made in Quebec, in Saint-Nicolas, with the collaboration of Fromagerie Bergeron since 2007. With its creamy texture, The Laughing Cow® is good for a snack, combining a portion of laughter with a portion of diet. For extra info, go to www.thelaughingcow.ca.
About Bel Canada Group
Bel Canada Group is a subsidiary of Bel Group, one of many world leaders in branded cheeses and a significant participant within the wholesome snack market with distribution in almost 120 nations. For greater than 150 years, Groupe Bel has been inventing and manufacturing distinctive cheeses with tasty recipes which can be consumed by 400 million folks all over the world. In 2018 alone, the Group launched greater than 40 product improvements or enhancements. Created in 2005 to spice up the event of the Group’s actions in Canada, the subsidiary now employs 200 staff, together with 60 at its head workplace in Montreal. For extra info, go to www.bel-canada.ca/en/.
SOURCE Bel Group
For additional info: French media contact: Raphaële Bourgault, [email protected], 514-206-0364; English media contact: Anna Woodmass, [email protected], 416-571-2147
