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MIAMI, Nov. 04, 2021 (GLOBE NEWSWIRE) — Alejandro Chaban, CEO & Founding father of well being and wellness social networking firm Sure You Can! (YYC!), plans to deliver consciousness of his easy-to-follow life-style system by increasing the Firm’s presence in North America and different world markets by partnering with former Tupperware executives who will add a wealth of direct gross sales expertise to the not too long ago turned 9-year-old model.
“My ardour for Sure You Can! comes from my very private mission to assist tens of millions rework their lives, bodily and emotionally, by means of the ability of a wholesome life-style,” Chaban mentioned. “I knew I wanted to usher in an lively workforce that not solely shares my ardour for altering lives but additionally has a stable monitor file driving income progress to guide YYC!’s growth within the U.S. and globally.”
To help the YYC! model growth, Chaban has partnered with three former Tupperware Executives with many years of social networking world expertise. Stein Ove Fenne, former Officer and Group President of Tupperware Manufacturers, was named President of Sure You Can! in August. Fenne, a purpose-driven and skilled world direct gross sales government brings over 20 years of world management expertise in strategic change administration, new enterprise improvement and worldwide market growth. Fenne oversaw the operation of a billion-dollar-plus EMEA group, developed a high-performance management tradition, championed progressive digital methods and social media initiatives, and led profitable turnaround of a number of established and rising markets world wide.
“I’m very excited in regards to the alternative to guide the Sure You Can! model and its rising neighborhood. The Firm has monumental potential, and a vivid future as individuals are putting extra concentrate on well being and wellness and need to stay wholesome, balanced lives. The timing is vital for our world growth plans,” says Fenne. With a confirmed monitor file, he’s assured the brand new additions will probably be a terrific match to the YYC! administration workforce that can work collectively to capitalize digital developments and leverage the direct promoting mannequin.
Cheryl Smith, former Vice President of Gross sales at Magnolia Designs Co. and former Vice President of Gross sales and Management at Tupperware U.S. & Canada, joined Sure You Can! as Vice President of Gross sales and Management Growth, bringing along with her over 35 years of complete expertise within the direct promoting business. Smith achieved success by main multi-million-dollar unbiased Tupperware franchises within the Japanese U.S. Smith then transitioned into company management roles as Regional Vice President, and Vice President, Salesforce and Management Growth for Tupperware US & CA, through the time when the corporate skilled 45% enhance in gross sales power dimension, and double digit gross sales and revenue progress throughout a difficult time for direct promoting corporations.
Bringing along with her over 20 years of brand name advertising and marketing & social networking expertise, Nora Alonso, additionally joined Sure You Can! in August as Director of Advertising, Communications and Public Relations. Nora’s direct promoting expertise was formed whereas working in each the worldwide and market divisions of Tupperware Manufacturers alongside Fenne and Smith. Nora most not too long ago held the title of Director of Communications, Public Relations and Manufacturing for the US & CA market, and executed advertising and marketing and digital campaigns, directed and produced worldwide, nationwide, and regional occasions.
YYC! provides a wholesome life-style system based mostly on 4 basic pillars: emotional well being, vitamin, dietary dietary supplements, and motion. The system is supported by the 2-2-1 program (2 meal replacements, 2 protein snacks, and 1 wholesome meal) constructed on specifically formulated Full Meal Alternative shakes, excessive protein snacks, and dietary supplements to help weight-loss and wholesome life-style targets. Presently one of many quickest rising direct promoting corporations within the U.S., YYC! premium merchandise are provided by means of a direct gross sales mannequin, which incorporates an unbiased gross sales power and direct to client e-commerce. In Venezuela, the place Alejandro was born and raised, a retail distribution mannequin began earlier this yr. In September, YYC! merchandise started promoting direct to shoppers in Mexico, and shortly will evolve to be the second direct promoting North American marketplace for the Firm. The Firm has plans to develop into Canada, Greece, Turkey, Russia, China, and South Africa.
Primarily based in Miami, FL, YYC! was began by Chaban (@alejandrochaban), who at age 15 weighed 314 kilos. He suffered from weight problems, bulimia, and anorexia, and after years of arduous work, dedication, and in depth analysis of various weight reduction strategies, he was capable of undertake higher habits and attain a more healthy life-style that helped him lose 160 kilos. He remodeled his ache into power, grew to become a Licensed Nutritionist and developed the Sure You Can! wholesome life-style program to assist others like himself. Chaban, started sharing his experiences by means of his New York Occasions bestselling books, and have become an admired TV persona by internet hosting the #1 TV present for Latinos, ¡Despierta América! on Univision. Sure You Can! has quite a few superstar ambassadors who love the YYC! merchandise and use them to maintain their digital camera prepared wholesome figures like NBC Telemundo actress Gaby Espino (@gabyespino), Colombian actress Carmen Villalobos (@cvillaloboss), Univision star Cristián de la Fuente (@iamdelafuente) and Marjorie De Sousa (@marjodsousa).
Contact: Nora Alonso, YYC!
407-232-0361
Associated Photos
Image 1: YYC! Logo Blue
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YYC! Brand
YYC! Brand
Supply: Sure You Can!
