Moving the Science of Skincare Forward through Evidence-Based, Breakthrough Technologies

MATTER OF FACT has cracked the elusive code for stabilizing Vitamin C —with clinically-proven results verifying efficacy and safety across light to dark skin tones.

Introducing: MATTER OF FACT

“We need to transfer the science of skincare ahead. Innovation in topical skincare has just about been at a standstill for nearly twenty years now and I feel it is about time to get the {industry} transferring in that route once more.” – MOF Founder, Paul Baek

LOS ANGELES (PRWEB)
September 28, 2021

MATTER OF FACT, a brand new skincare model, launches at present with two groundbreaking merchandise from its revolutionary and unprecedented skincare line: ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM. Knowledgeable by greater than a decade of analysis, sturdy medical research, and product improvement accomplished by Founder, Formulator, and CEO, Paul Baek, MATTER OF FACT’s assortment of patent-pending applied sciences represents probably the most important development in skincare in almost twenty years. Most notably, MATTER OF FACT has cracked the elusive code for stabilizing Vitamin C — with clinically-proven outcomes verifying efficacy and security throughout gentle to darkish pores and skin tones.

Born out of a private seek for actually modern and efficient skincare merchandise that maintain tempo with scientific developments, MATTER OF FACT makes a daring promise to customers—to at all times ship thoughtfully formulated, evidence-based merchandise; and supply clear, easy info that empowers each shopper, no matter pores and skin kind or tone. By means of true transparency, and the rigorous scientific validation of product advantages, MATTER OF FACT makes it straightforward for customers to make knowledgeable decisions about their skincare.

“We need to transfer the science of skincare ahead,” stated MATTER OF FACT Founder Paul Baek. “Innovation in topical skincare has just about been at a standstill for nearly twenty years now and I feel it is about time to get the {industry} transferring in that route once more. It’s our purpose to inspire skincare customers, manufacturers, and formulators to throw away their cynicism and discover new and higher methods to ship useful components to the pores and skin.”

MATTER OF FACT’s breakthrough formulations are made doable by a devoted in-house analysis and improvement strategy, which presents a pathway to industry-first applied sciences, all validated via rigorous medical testing. MATTER OF FACT’s ASCORBIC ACID 20 BRIGHTENING C SERUM was examined in two separate 12-week unbiased medical research, producing important enhancements in pores and skin brightness, high-quality traces, and wrinkles, as measured by each clinician grading and instrumentation. Notably, 100% of members – throughout totally different ages and pores and skin tones – agreed that their pores and skin appeared brighter, smoother, and younger and wholesome after simply 14 days of utilization when used concurrently with MATTER OF FACT’s MINIMALIST HYDRATING CREAM.

The debut merchandise from MATTER OF FACT embody:

ASCORBIC ACID 20 BRIGHTENING C SERUM (10 mL – $36; 30 mL – $92): The one Vitamin C serum in the marketplace that does not pressure customers to decide on between stability, efficiency, and beauty magnificence, MATTER OF FACT’s ASCORBIC ACID 20 BRIGHTENING C SERUM is confirmed efficient and secure throughout a various vary of pores and skin tones. With a potent 20%, totally solubilized focus of Ascorbic Acid and a first-to-market waterless supply system that gives superior stability – MATTER OF FACT’S ASCORBIC ACID 20 BRIGHTENING C SERUM outlasts and outperforms different main Vitamin C merchandise by a 500% margin — retaining unmatched stability at 94.25% (near full power) after 16 months.

MINIMALIST HYDRATING CREAM (10 mL – $20; 30 mL – $50): Dermatologically examined for delicate pores and skin, the MINIMALIST HYDRATING CREAM delivers comforting, gentle hydration that helps help the moisture barrier and strengthen the pores and skin’s pure defenses. This patent-pending system forgoes any pointless components, making certain soothing hydration for a variety of pores and skin varieties.

Future merchandise from MATTER OF FACT embody purposes that span a variety of pores and skin issues, together with pores and skin brightening, moisture barrier, anti-acne, and anti-aging. To be taught extra, and buy the debut merchandise from MATTER OF FACT, go to MATTEROFFACT.com.

About MATTER OF FACT

MATTER OF FACT is the brand new gold commonplace in medical skincare that gives cutting-edge, evidence-based, and research-backed merchandise. With a dedication to easy info, MATTER OF FACT empowers customers of a variety of pores and skin varieties and backgrounds to make the very best choices for his or her pores and skin. With a rigorous concentrate on analysis and improvement, MATTER OF FACT is launching probably the most modern merchandise in the marketplace in nearly twenty years. The primary two merchandise launch on September 28, 2021 and embody a patent-pending Ascorbic Acid (Vitamin C) product with unmatched stability, efficiency, and shelf-life; and a supremely light and soothing hydrating cream.

Of their mission to advertise innovation and inclusivity, MATTER OF FACT has partnered with IGNITE Worldwide to help their efforts to alter gender and racial fairness in STEM. Impressed by Paul’s mom and her personal steady pursuit of self-empowerment via schooling, the MATTER OF FACT staff will actively participate in donating, volunteering, and main profession, inspirational, and academic periods for IGNITE Worldwide.

About The Founder, Paul Baek

The highway to creating MATTER OF FACT is as modern and attention-grabbing because the merchandise themselves. American-born Paul Baek is the son of Korean-born mother and father, who moved to the US within the early Eighties for his mom to pursue her Ph.D. in chemistry. Throughout his childhood, Paul’s father began a magnificence provide retailer, and his childhood publicity to their work in science and enterprise laid the muse for Paul’s early curiosity in skincare and analysis. With a uncommon but sensible thoughts for each science and artwork, Paul graduated from Harvard and pursued a Ok-pop profession as a recording artist in South Korea. His expertise throughout the closely image-conscious and worldwide music {industry} additional uncovered him to the complete magnificence and skincare world—and the broad chasm of high quality between merchandise that always don’t work for all pores and skin tones and kinds. He sought efficient and inclusive options, and thus returned to high school. He earned his MBA from Wharton and in addition studied beauty formulation—particularly, emulsion expertise—beneath the tutelage of a veteran chemist and formulator.

Paul’s years of devoted work and analysis culminated within the distinctive expertise that’s the basis for MATTER OF FACT: the breakthrough capacity to totally dissolve excessive concentrations of Ascorbic Acid (Vitamin C) with out compromising stability or beauty magnificence. Baek created MATTER OF FACT to carry his work to individuals looking for higher, simpler skincare options. The outcomes of his exceptional work and first-of-their-kind formulations have already drawn among the world’s most regarded buyers: Horizons Ventures, First Spherical Capital, and Cowboy Ventures.

About ASCORBIC ACID 20 BRIGHTENING C SERUM

Ascorbic Acid, the biologically energetic type of Vitamin C, lengthy regarded for its anti-aging properties, and well-documented to enhance the looks of pores and skin, can be notoriously unstable, struggling largely from imperfect supply to the pores and skin. Baek made fixing this the foremost focus of his work with MATTER OF FACT and has the empirical knowledge to show it. MATTER OF FACT’s first-to-market expertise makes use of a waterless supply system that stabilizes Ascorbic Acid (Vitamin C), stopping degradation and decreased product efficacy, whereas avoiding the grittiness and pilling of different formulations. Whereas different Vitamin C serums in the marketplace expertise important degradation in simply the primary few months, even in an unopened container, and with the inclusion of extra antioxidants, MATTER OF FACT’S ASCORBIC ACID 20 BRIGHTENING C SERUM outlasts and outperforms these serums, particularly retaining unmatched stability of 94.25% (near full power), after simulating 16 months at room temperature. By comparability, different water-based options have been proven to plummet to lower than 88% Ascorbic Acid focus after simply after 4months beneath an identical circumstances.

The mixture of components within the ASCORBIC ACID 20 BRIGHTENING C SERUM (20% focus of Ascorbic Acid paired with Ferulic Acid and Pinus Pinaster Bark Extract) work synergistically to additional stabilize the Vitamin C and improve its antioxidant advantages. The formulation is easy, fluid, clear, and fragrance-free and will be seamlessly utilized with different merchandise and make-up, not like different merchandise in the marketplace that may capsule, flip orange-brown, and go away disagreeable odors lingering on the pores and skin.

About The MINIMALIST HYDRATING CREAM

MATTER OF FACT’s MINIMALIST HYDRATING CREAM was designed to supply pores and skin with comforting, gentle hydration. It presents the proper, light canvas on which to construct an efficient skincare routine. The MINIMALIST HYDRATING CREAM, which is bouncy and easy with a non-heavy end, can be utilized earlier than or after any MATTER OF FACT product.

Inclusivity: For All Pores and skin Varieties and Tones

Inclusivity is core to MATTER OF FACT’s strategy, mission, and the staff itself. The entire model’s merchandise have been developed, examined, and meant for individuals with truthful pores and skin, darkish pores and skin, and every part in between. MATTER OF FACT carried out research in South Korea and Brazil in an effort to seize quite a lot of pores and skin tones and kinds. Whereas scientific literature exhibits that discolorations are a near-universal signal of photoaging throughout totally different pores and skin tones, extra deeply pigmented pores and skin varieties are particularly weak to it. It’s extremely problematic that probably the most researched and obtainable instruments, similar to hydroquinone, current the next incidence of negative effects in darker-toned people—together with rebound pigmentation that’s worse than the discolorations initially current. This leaves these most in want of efficient and secure brightening remedies in a conundrum. Core to the model is a dedication to serving the skincare wants of individuals from a variety of pores and skin tones.

About The Group + Funding

MATTER OF FACT has raised over $10 million in funding from notable buyers, together with Horizons Ventures, Cowboy Ventures and First Spherical Capital, the place they’ve partnered with Hayley Barna, who co-founded Birchbox earlier than turning into a enterprise capitalist in 2016. Michelle Lee, {industry} veteran and former Editor-in-Chief of Attract, has additionally made an funding within the firm – her first funding in a magnificence model to-date.

The advisory board consists of Dr. Tim McCraw, Ph.D., an skilled government with power in taking new and rising applied sciences to {the marketplace}, and Dr. Michael Garner, MD, FAAD, a board-certified dermatologist/accomplice at Boone Dermatology Clinic, with an experience usually dermatology, dermatologic surgical procedure and laser surgical procedure, and a particular curiosity in pores and skin most cancers, wound therapeutic and atopic dermatitis.

Dr. McCraw notes: “As a magnificence innovation professional with a long time of expertise, it has been uncommon for me to fulfill a brand new firm that has even one actually modern expertise, so MATTER OF FACT’s portfolio of IP actually stands out. The Vitamin C applied sciences, specifically, are ones that I consider will dramatically disrupt the market and set the brand new commonplace in medical skincare.”

Dr. Garner provides: “MATTER OF FACT’s well-designed medical research demonstrating stability and efficacy are extremely spectacular and thrilling. That is the precise evidence-based strategy that dermatologists have to see so as to make assured suggestions to our sufferers. It’s totally uncommon to see manufacturers with MATTER OF FACT’s degree of dedication to medical knowledge.”

Medical Research

Important Brightening: ASCORBIC ACID 20 BRIGHTENING C SERUM

In a 12-week unbiased medical examine with 35 feminine topics, ages 20-60, ASCORBIC ACID 20 BRIGHTENING C SERUM led to important enhancements within the look of hyperpigmentation and pores and skin brightness as measured by each clinician grading and instrumentation.

Moreover, topics reported very excessive satisfaction with the product, with reported self-assessments under.

After 6 weeks of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM:

94% of members agreed that the general look of pores and skin was improved.

94% of members agreed that pores and skin tone was brighter.

88% of members agreed that pores and skin’s radiance and readability have been improved.

- 88% of members agreed that pores and skin’s texture was smoother

After 12 weeks of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM:

88% of members agreed that traces and wrinkles have been much less seen.

88% of members agreed that pores and skin appeared younger and wholesome

82% of members agreed that pores and skin appeared and felt firmer

Higher Collectively: ASCORBIC ACID 20 BRIGHTENING C SERUM + MINIMALIST HYDRATING CREAM

In a follow-up 90-day medical examine with 29 feminine topics, ages 40-60, the mixture of Ascorbic Acid Brightening C Serum with MINIMALIST HYDRATING CREAM led to important enhancements within the look of a number of indicators of photoaging, together with wrinkling and high-quality traces, firmness and hyperpigmentation, as measured by each clinician grading and instrumentation.

Moreover, topics reported very excessive satisfaction with the merchandise, with reported self-assessments under.

After 14 days of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM: