4×4 Capital, a New York-based funding platform, has acquired the previous sports activities and lively diet division of The Bountiful Firm from KKR and Carlyle.
The Bountiful Firm and its portfolio of vitamin and complement manufacturers have been bought to Nestlé earlier this 12 months.
The sports activities and lively diet portfolio contains well being and wellness model Pure Protein; Physique Fortress, a pacesetter in excessive efficacy protein powders; MET-Rx, a variety of high-performance meal replacements; and Stability, a way of life model targeted on balanced diet.
Constructing on sturdy class momentum, CEO Kent Cunningham will proceed to steer the enterprise.
“With wellness-focused consuming and consuming on the rise, protein has grow to be a mainstream class. We stay up for partnering with Kent and his workforce to maximise long-term development by providing nice tasting merchandise that can assist individuals of their seek for a more healthy way of life”, stated Alex Medicis, co-founder of 4×4 Capital.
Cunningham added: “Alex and his companions deliver world-class administration experience and a powerful operational observe report. Their long-term view on worth creation aligns with our pleasure for what’s subsequent in lively diet.”
Phrases of the transaction haven’t been disclosed. Sawaya Companions is appearing as 4×4 Capital’s unique monetary advisor and Sidley Austin as its authorized advisor. Evercore is appearing as monetary advisor and Simpson, Thatcher & Bartlett as authorized advisor to KKR and Carlyle.