“Guinness is nice for you,” one of many world’s most well-known breweries used to assert in a Twenties promoting marketing campaign that will not be authorized in Eire, however you could nonetheless see on classic bar posters.
Dublin-based Guinness, world-renowned for its black stout, plans to open a taproom in Chicago’s West Loop in 2023.
“As a local Chicagoan, I already know there are such a lot of causes to like Chicago — its folks, tradition, numerous and distinctive community of neighborhoods, and naturally its meals and beer scene. The town was a pure option to convey our first neighborhood hub to life,” mentioned Jay Sethi, chief advertising officer of Diageo Beer Firm, USA. “We’re constructing this taproom for the folks of Chicago and, as with all the pieces that Guinness does, it’s not simply concerning the beer. We goal to rejoice Chicago and make a constructive affect on the local people from the day our doorways open.”
The 15,000-square-foot taproom shall be situated at 375 N. Morgan St. within the fashionable restaurant district. Renovations start this fall.
“Nobody does St. Patrick’s Day like Chicago, so naturally, Guinness already has a particular place in our metropolis’s historical past,” mentioned Alderman Walter Burnett Jr. Chicago’s twenty seventh Ward. “Now we get to make it slightly extra official with the Guinness Chicago Taproom, which is able to assist additional enliven our already vibrant West Loop neighborhood and convey new jobs to the realm.”
Guinness opened its first brewing facility and taproom in the US in Baltimore, the place it is drawn greater than 900,000 guests since opening in 2018. The Chicago location could have a ten BBL brewing system to make small-batch beers, together with some solely out there in Chicago.
There shall be a restaurant, an out of doors patio, a show of labor from native artists and Guinness merchandise on the market.
“For years we have seen Guinness as an integral a part of so many bar and restaurant experiences, all over the world and particularly proper right here in Chicago,” mentioned Sam Toia, president of the Illinois Restaurant Affiliation. “We’re thrilled there’ll now be a spot Chicagoans can come to benefit from the full Guinness expertise, whereas additionally persevering with to strengthen the wealthy material of Chicago’s thriving hospitality neighborhood.”
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