MATTER OF FACT’s first-to-market know-how represents essentially the most vital development in skincare in almost twenty years, launching with a first-to-market breakthrough Ascorbic Acid (Vitamin C) Components with unmatched stability, efficiency, and beauty class.
LOS ANGELES (PRWEB) September 28, 2021
MATTER OF FACT, a brand new skincare model, launches at the moment with two groundbreaking merchandise from its revolutionary and unprecedented skincare line: ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM. Knowledgeable by greater than a decade of analysis, sturdy medical research, and product growth achieved by Founder, Formulator, and CEO, Paul Baek, MATTER OF FACT’s assortment of patent-pending applied sciences represents essentially the most vital development in skincare in almost twenty years. Most notably, MATTER OF FACT has cracked the elusive code for stabilizing Vitamin C — with clinically-proven outcomes verifying efficacy and security throughout mild to darkish pores and skin tones.
Born out of a private seek for really progressive and efficient skincare merchandise that maintain tempo with scientific developments, MATTER OF FACT makes a daring promise to customers—to all the time ship thoughtfully formulated, evidence-based merchandise; and supply clear, simple info that empowers each shopper, no matter pores and skin kind or tone. Via true transparency, and the rigorous scientific validation of product advantages, MATTER OF FACT makes it simple for customers to make knowledgeable selections about their skincare.
“We need to transfer the science of skincare ahead,” mentioned MATTER OF FACT Founder Paul Baek. “Innovation in topical skincare has just about been at a standstill for nearly twenty years now and I believe it is about time to get the {industry} shifting in that course once more. It is our purpose to inspire skincare customers, manufacturers, and formulators to throw away their cynicism and discover new and higher methods to ship useful components to the pores and skin.”
MATTER OF FACT’s breakthrough formulations are made doable by a devoted in-house analysis and growth method, which provides a pathway to industry-first applied sciences, all validated by means of rigorous medical testing. MATTER OF FACT’s ASCORBIC ACID 20 BRIGHTENING C SERUM was examined in two separate 12-week impartial medical research, producing vital enhancements in pores and skin brightness, advantageous traces, and wrinkles, as measured by each clinician grading and instrumentation. Notably, 100% of members – throughout totally different ages and pores and skin tones – agreed that their pores and skin regarded brighter, smoother, and younger and wholesome after simply 14 days of utilization when used concurrently with MATTER OF FACT’s MINIMALIST HYDRATING CREAM.
The debut merchandise from MATTER OF FACT embody:
ASCORBIC ACID 20 BRIGHTENING C SERUM (10 mL – $36; 30 mL – $92): The one Vitamin C serum in the marketplace that does not drive customers to decide on between stability, efficiency, and beauty class, MATTER OF FACT’s ASCORBIC ACID 20 BRIGHTENING C SERUM is confirmed efficient and protected throughout a various vary of pores and skin tones. With a potent 20%, absolutely solubilized focus of Ascorbic Acid and a first-to-market waterless supply system that gives superior stability – MATTER OF FACT’S ASCORBIC ACID 20 BRIGHTENING C SERUM outlasts and outperforms different main Vitamin C merchandise by a 500% margin — retaining unmatched stability at 94.25% (near full energy) after 16 months.
MINIMALIST HYDRATING CREAM (10 mL – $20; 30 mL – $50): Dermatologically examined for delicate pores and skin, the MINIMALIST HYDRATING CREAM delivers comforting, gentle hydration that helps help the moisture barrier and strengthen the pores and skin’s pure defenses. This patent-pending formulation forgoes any pointless components, guaranteeing soothing hydration for a variety of pores and skin sorts.
Future merchandise from MATTER OF FACT embody functions that span a variety of pores and skin issues, together with pores and skin brightening, moisture barrier, anti-acne, and anti-aging. To be taught extra, and buy the debut merchandise from MATTER OF FACT, go to MATTEROFFACT.com.
About MATTER OF FACT
MATTER OF FACT is the brand new gold normal in medical skincare that gives cutting-edge, evidence-based, and research-backed merchandise. With a dedication to simple info, MATTER OF FACT empowers customers of a variety of pores and skin sorts and backgrounds to make the very best choices for his or her pores and skin. With a rigorous give attention to analysis and growth, MATTER OF FACT is launching probably the most progressive merchandise in the marketplace in nearly twenty years. The primary two merchandise launch on September 28, 2021 and embody a patent-pending Ascorbic Acid (Vitamin C) product with unmatched stability, efficiency, and shelf-life; and a supremely light and soothing hydrating cream.
Of their mission to advertise innovation and inclusivity, MATTER OF FACT has partnered with IGNITE Worldwide to help their efforts to alter gender and racial fairness in STEM. Impressed by Paul’s mom and her personal steady pursuit of self-empowerment by means of training, the MATTER OF FACT workforce will actively participate in donating, volunteering, and main profession, inspirational, and academic classes for IGNITE Worldwide.
About The Founder, Paul Baek
The highway to creating MATTER OF FACT is as progressive and fascinating because the merchandise themselves. American-born Paul Baek is the son of Korean-born dad and mom, who moved to the US within the early Eighties for his mom to pursue her Ph.D. in chemistry. Throughout his childhood, Paul’s father began a magnificence provide retailer, and his childhood publicity to their work in science and enterprise laid the inspiration for Paul’s early curiosity in skincare and analysis. With a uncommon but good thoughts for each science and artwork, Paul graduated from Harvard and pursued a Ok-pop profession as a recording artist in South Korea. His expertise throughout the closely image-conscious and worldwide music {industry} additional uncovered him to the complete magnificence and skincare world—and the broad chasm of high quality between merchandise that usually do not work for all pores and skin tones and kinds. He sought efficient and inclusive options, and thus returned to high school. He earned his MBA from Wharton and in addition studied beauty formulation—particularly, emulsion know-how—beneath the tutelage of a veteran chemist and formulator.
Paul’s years of devoted work and analysis culminated within the distinctive know-how that’s the basis for MATTER OF FACT: the breakthrough potential to totally dissolve excessive concentrations of Ascorbic Acid (Vitamin C) with out compromising stability or beauty class. Baek created MATTER OF FACT to carry his work to individuals seeking higher, more practical skincare options. The outcomes of his outstanding work and first-of-their-kind formulations have already drawn a few of the world’s most regarded buyers: Horizons Ventures, First Spherical Capital, and Cowboy Ventures.
About ASCORBIC ACID 20 BRIGHTENING C SERUM
Ascorbic Acid, the biologically energetic type of Vitamin C, lengthy regarded for its anti-aging properties, and well-documented to enhance the looks of pores and skin, can also be notoriously unstable, struggling largely from imperfect supply to the pores and skin. Baek made fixing this the key focus of his work with MATTER OF FACT and has the empirical information to show it. MATTER OF FACT’s first-to-market know-how makes use of a waterless supply system that stabilizes Ascorbic Acid (Vitamin C), stopping degradation and decreased product efficacy, whereas avoiding the grittiness and pilling of different formulations. Whereas different Vitamin C serums in the marketplace expertise vital degradation in simply the primary few months, even in an unopened container, and with the inclusion of further antioxidants, MATTER OF FACT’S ASCORBIC ACID 20 BRIGHTENING C SERUM outlasts and outperforms these serums, particularly retaining unmatched stability of 94.25% (near full energy), after simulating 16 months at room temperature. By comparability, different water-based options have been proven to plummet to lower than 88% Ascorbic Acid focus after simply after 4months beneath an identical circumstances.
The mixture of components within the ASCORBIC ACID 20 BRIGHTENING C SERUM (20% focus of Ascorbic Acid paired with Ferulic Acid and Pinus Pinaster Bark Extract) work synergistically to additional stabilize the Vitamin C and improve its antioxidant advantages. The formulation is clean, fluid, clear, and fragrance-free and will be seamlessly utilized with different merchandise and make-up, not like different merchandise in the marketplace that may capsule, flip orange-brown, and depart disagreeable odors lingering on the pores and skin.
About The MINIMALIST HYDRATING CREAM
MATTER OF FACT’s MINIMALIST HYDRATING CREAM was designed to offer pores and skin with comforting, gentle hydration. It provides the right, light canvas on which to construct an efficient skincare routine. The MINIMALIST HYDRATING CREAM, which is bouncy and clean with a non-heavy end, can be utilized earlier than or after any MATTER OF FACT product.
Inclusivity: For All Pores and skin Varieties and Tones
Inclusivity is core to MATTER OF FACT’s method, mission, and the workforce itself. The entire model’s merchandise had been developed, examined, and supposed for individuals with truthful pores and skin, darkish pores and skin, and every part in between. MATTER OF FACT carried out research in South Korea and Brazil in an effort to seize quite a lot of pores and skin tones and kinds. Whereas scientific literature exhibits that discolorations are a near-universal signal of photoaging throughout totally different pores and skin tones, extra deeply pigmented pores and skin sorts are particularly weak to it. It’s extremely problematic that essentially the most researched and accessible instruments, similar to hydroquinone, current the next incidence of unwanted effects in darker-toned people—together with rebound pigmentation that’s worse than the discolorations initially current. This leaves these most in want of efficient and protected brightening remedies in a conundrum. Core to the model is a dedication to serving the skincare wants of individuals from a variety of pores and skin tones.
About The Group + Funding
MATTER OF FACT has raised over $10 million in funding from notable buyers, together with Horizons Ventures, Cowboy Ventures and First Spherical Capital, the place they’ve partnered with Hayley Barna, who co-founded Birchbox earlier than changing into a enterprise capitalist in 2016. Michelle Lee, {industry} veteran and former Editor-in-Chief of Attract, has additionally made an funding within the firm – her first funding in a magnificence model to-date.
The advisory board consists of Dr. Tim McCraw, Ph.D., an skilled govt with energy in taking new and rising applied sciences to {the marketplace}, and Dr. Michael Garner, MD, FAAD, a board-certified dermatologist/associate at Boone Dermatology Clinic, with an experience on the whole dermatology, dermatologic surgical procedure and laser surgical procedure, and a particular curiosity in pores and skin most cancers, wound therapeutic and atopic dermatitis.
Dr. McCraw notes: “As a magnificence innovation knowledgeable with a long time of expertise, it has been uncommon for me to fulfill a brand new firm that has even one really progressive know-how, so MATTER OF FACT’s portfolio of IP actually stands out. The Vitamin C applied sciences, specifically, are ones that I consider will dramatically disrupt the market and set the brand new normal in medical skincare.”
Dr. Garner provides: “MATTER OF FACT’s well-designed medical research demonstrating stability and efficacy are extremely spectacular and thrilling. That is the precise evidence-based method that dermatologists must see in an effort to make assured suggestions to our sufferers. It is very uncommon to see manufacturers with MATTER OF FACT’s degree of dedication to medical information.”
Scientific Research
Vital Brightening: ASCORBIC ACID 20 BRIGHTENING C SERUM
In a 12-week impartial medical examine with 35 feminine topics, ages 20-60, ASCORBIC ACID 20 BRIGHTENING C SERUM led to vital enhancements within the look of hyperpigmentation and pores and skin brightness as measured by each clinician grading and instrumentation.
Moreover, topics reported very excessive satisfaction with the product, with reported self-assessments beneath.
After 6 weeks of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM:
- 94% of members agreed that the general look of pores and skin was improved.
- 94% of members agreed that pores and skin tone was brighter.
- 88% of members agreed that pores and skin’s radiance and readability had been improved.
- 88% of members agreed that pores and skin’s texture was smoother
After 12 weeks of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM:
- 88% of members agreed that traces and wrinkles had been much less seen.
- 88% of members agreed that pores and skin regarded younger and wholesome
- 82% of members agreed that pores and skin regarded and felt firmer
Higher Collectively: ASCORBIC ACID 20 BRIGHTENING C SERUM + MINIMALIST HYDRATING CREAM
In a follow-up 90-day medical examine with 29 feminine topics, ages 40-60, the mixture of Ascorbic Acid Brightening C Serum with MINIMALIST HYDRATING CREAM led to vital enhancements within the look of a number of indicators of photoaging, together with wrinkling and advantageous traces, firmness and hyperpigmentation, as measured by each clinician grading and instrumentation.
Moreover, topics reported very excessive satisfaction with the merchandise, with reported self-assessments beneath.
After 14 days of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM:
- 100% of members agreed that the general look of pores and skin was improved.
- 100% of members agreed that the looks of uneven pores and skin tone or discoloration was lowered.
- 100% of members agreed that pores and skin texture was smoother.
- 100% of members agreed that pores and skin tone was brighter.
- 100% of members agreed that pores and skin regarded younger and wholesome.
- 100% of members agreed that pores and skin firmness was improved.
After 30 days of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM:
- 100% of members agreed that brown spots on pores and skin had been pale.
- 100% of members agreed that pores and skin elasticity is improved.
- 100% of members agreed that pores and skin homogeneity is improved.
After 60 days of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM:
- 100% of members agreed that radiance and readability of pores and skin was elevated.
After 90 days of utilizing ASCORBIC ACID 20 BRIGHTENING C SERUM and MINIMALIST HYDRATING CREAM:
- 100% of members agreed that the looks of wrinkles and advantageous traces had been much less seen.
- 100% of members agreed that they might proceed the usage of these merchandise on the conclusion of the examine
For extra info, go to MATTEROFFACT.COM
Contact: matteroffactskin@thenumber29.com
For the unique model on PRWeb go to: https://www.prweb.com/releases/introducing_matter_of_fact_moving_the_science_of_skincare_forward_through_evidence_based_breakthrough_technologies/prweb18224561.htm
