Over the weekend, legendary rapper Snoop Dogg and NFL star Derwin James celebrated the kickoff of soccer season by giving out greater than 600 free vegan burgers and sizzling canine from plant-based meat model Past Meat at a pop-up meals truck occasion in Los Angeles. For the occasion, which was created in partnership with males’s clothes retailer Spherical Two Hollywood, Snoop Dogg and James designed the look of their very own vehicles and labored with cooks to create the style profile and construct of their Past Meat meals.
At Snoop Dogg’s flashy gold-wrapped truck, customers had been capable of get a style of the Snoop Past Tailgate Dogg, that includes a Past sausage, Past chili sauce, vegan cheese, and crispy onion strings on an artisan bun. At James’ darkish inexperienced meals truck, he gave out the Derwin James Spicy BBQ Double Smashburger, that includes two Past burger patties, vegan cheese, and spicy BBQ unfold on an artisan bun.
For six weeks beginning on September 24, Snoop Dogg’s meals truck will proceed on with the tailgate season marketing campaign by shocking customers with free meals at one highschool soccer recreation every week throughout the higher Los Angeles space. The Snoop Dogg truck may also be visiting video games of the Snoop Youth Soccer League—a nonprofit group based by Snoop Dogg in 2005 to offer inner-city children with the chance to take part in youth soccer—at hand out free meals to the neighborhood.
Snoop Canine endorses Past Meat
Lately, Past Meat has teamed up with a lot of celebrities and athletes to advertise its merchandise and the advantages of following a plant-based food plan. Snoop Dogg, who’s an investor and ambassador of the model, has not confirmed that he’s vegan however he has been vocal about his love of plant-based meals. “With such a busy schedule, I wanted to guarantee that I’m taking good care of myself each mentally and bodily,” Snoop Dogg told Forbes final 12 months. “I wanted to vary up my food plan a bit to assist me give me all of the vitamins I must proceed to be on the high of my recreation. A few of my rapid household are vegan and vegetarian in order that they helped me determine the most effective plan with me.”
This isn’t the primary time Snoop Dogg has promoted Past Meat merchandise. In 2019, the musician threw a Grammy Awards pre-party the place he handled company to the Beyond Famous Star from Carl’s Jr.—which the chain added to greater than 1,000 areas nationwide. That very same 12 months, Snoop Dogg additionally hopped behind the counter at a Dunkin’ location to serve clients the newly launched Past Sausage Breakfast Sandwich—which could be ordered by omitting cheese and egg.
And final 12 months, Snoop Dogg appeared in a promotional video for Past Meat whereby he admitted that he sneaks plant-based meat into meals to assist his household strive vegan meals. “You’ve acquired to sneak it in, man, as a result of so many individuals are accustomed to a sure style or a sure means of doing it,” Snoop Dogg mentioned within the video. “So that you’ve acquired to slip it in and let it simply be a means of coming in.”
Past Meat’s movie star traders
Along with Snoop Dogg, Past Meat’s traders embrace greater than a dozen skilled athletes, together with NBA athlete DeAndre Jordan, basketball icon Shaquille O’Neal, present NBA stars (and vegans) Chris Paul, JaVale McGee, and Kyrie Irving, and different athletes reminiscent of snowboarding legend Shaun White and ski racer Lindsey Vonn.
The athletes are a part of Past Meat’s “Go Past” marketing campaign, which champions the model and different plant-based meals to athletes and sports activities followers by means of numerous efforts. Different shareholders in Past Meat embrace JJ Redick, Tony Gonzales, Leonardo DiCaprio, Thomas Middleditch, David Wright, Eric Bledsoe, Maya Moore, Tia Blanco, in addition to celebrities Widespread, Jessica Chastain, Liza Koshy, and Nicole Williams.
Earlier this 12 months, DeAndre Jordan—an Olympic gold medalist who simply joined the Los Angeles Lakers—hosted the vegan present Cooking Clear that aired on athlete-owned community PlayersTV. The present was created in partnership with Past Meat, startup Eat Simply (the maker of mung bean-based JUST Egg), and paper towel model Bounty. On the eight-episode present, Jordan was joined by visitor cooks and restaurateurs to debate plant-based consuming whereas getting ready distinctive vegan recipes utilizing Past Meat and JUST Egg.
Nicole Axworthy is the Information Editor at VegNews and writer of the cookbook DIY Vegan.
